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Woodstock, GA, USA

Chris K.

Empowering Growth through Strategic Insights and Data-Driven Decisions in SaaS, Media, and Real Estate.

With a keen eye for turning complex data into actionable strategies, I stand at the crossroads where data science meets strategic revenue growth. My journey in Revenue Strategy & Insights, supported by a robust foundation in Analytics and Digital Marketing, has enabled me to navigate companies through the murky waters of decision-making, ensuring clarity and precision in every move. Leveraging the power of data, I have empowered SaaS, Media, and Real Estate sectors to redefine their go-to-market strategies, optimize operations, and ultimately drive sustainable growth. What fuels me? The belief that the right insights, combined with strategic foresight, can transform any challenge into an opportunity for innovation and progress.
Hire Chris
Chris K.
Local BusinessPricing StrategyMarketing StrategyAdvertisingData AnalyticsDigital AgencyGoogle AnalyticsCompetitive Analysis
Fractional CFO rates

Experience

Feb 2023 — Present
Prohaska Consulting

Prohaska Consulting

Finance & Strategy Lead

  • Provide strategic finance leadership for a founder-led $5M revenue digital advertising consulting company.
  • Built cash forecasting, burn analysis, and compensation models.
  • Led cap table management and coordinated 409A valuation.
  • Oversaw core finance functions (AP/AR, vendor management, insurance, tax filings).
  • Partnered with CEO to align financial strategy with operational transformation.
Feb 2023 — Present
Prohaska Consulting

Prohaska Consulting

CFO - Fractional

  • Provide strategic finance leadership for a founder-led $5M revenue digital advertising consulting company.
  • Built cash forecasting, burn analysis, and compensation models.
  • Led cap table management and coordinated 409A valuation.
  • Oversaw core finance functions (AP/AR, vendor management, insurance, tax filings).
  • Partnered with CEO to align financial strategy with operational transformation.
May 2022 — Feb 2025
Cox Media

Cox Media

Advertising Yield & Strategy Lead

  • Scaled Cox’s linear addressable advertising business from pilot to multimillion-dollar revenue stream.
  • Grew revenue from $152K → $5.3M in 2 years by driving pricing and yield strategy.
  • Built Power BI dashboards (SQL, Excel, Power Query) to give sales & leadership financial visibility.
  • Developed KPI frameworks linking pricing, sales execution, and yield performance to strategic goals.
  • Served as financial bridge across Sales, Finance, and Technology.
May 2022 — Feb 2025
Cox Media

Cox Media

Finance & Analytics Leader, Advertising Yield & Strategy

  • Scaled Cox’s linear addressable advertising business from pilot to multimillion-dollar revenue stream.
  • Grew revenue from $152K → $5.3M in 2 years by driving pricing and yield strategy.
  • Built Power BI dashboards (SQL, Excel, Power Query) to give sales & leadership financial visibility.
  • Developed KPI frameworks linking pricing, sales execution, and yield performance to strategic goals.
  • Served as financial bridge across Sales, Finance, and Technology.
Sep 2020 — Nov 2023

Strategy Source

Finance & Strategy Lead (Scale and Exit)

  • Financial leadership for boutique recruiting firm through scale and successful exit to Sinecure.ai.
  • Built finance operations: P&L, cash flow, headcount forecasting.
  • Designed 3-year investor-ready pro forma used in diligence and sale.
  • Partnered with CEO on KPI design, pricing strategy, and compensation planning.
  • Transitioned 20 contractors to FTEs by integrating PEO benefits and compensation systems.
Sep 2020 — Nov 2023

Strategy Source

CFO - Fractional

  • Financial leadership for boutique recruiting firm through scale and successful exit to Sinecure.ai.
  • Built finance operations: P&L, cash flow, headcount forecasting.
  • Designed 3-year investor-ready pro forma used in diligence and sale.
  • Partnered with CEO on KPI design, pricing strategy, and compensation planning.
  • Transitioned 20 contractors to FTEs by integrating PEO benefits and compensation systems.
Apr 2020 — May 2022
Prismatik

Prismatik

SVP, Finance & Operations (SaaS Transformation)

  • Led pivot of SaaS startup from consulting to product-led SaaS company.
  • Built finance and operations functions, including chart of accounts and GTM strategy.
  • Launched SaaS product on Shopify, generating $50K in first-quarter revenue.
  • Designed compensation plans, customer success processes, and investor-facing financial models.
Apr 2020 — May 2022
Prismatik

Prismatik

SVP, Finance and Operations

  • Led pivot of SaaS startup from consulting to product-led SaaS company.
  • Built finance and operations functions, including chart of accounts and GTM strategy.
  • Launched SaaS product on Shopify, generating $50K in first-quarter revenue.
  • Designed compensation plans, customer success processes, and investor-facing financial models.
Dec 2017 — Apr 2020
FirstKey Homes

FirstKey Homes

Director, Business Analytics

  • Directed analytics for a $4B PE-backed portfolio (25,000 homes).
  • Built and managed a 7-person analytics team.
  • Designed 9 comp plans for 170+ employees, aligned with EBITDA goals.
  • Produced dashboards improving board and investor-level reporting.
  • Owned key components of the monthly private equity reporting package.
Dec 2017 — Apr 2020
FirstKey Homes

FirstKey Homes

Director, Business Analytics & FP&A Operations

  • Directed analytics for a $4B PE-backed portfolio (25,000 homes).
  • Built and managed a 7-person analytics team.
  • Designed 9 comp plans for 170+ employees, aligned with EBITDA goals.
  • Produced dashboards improving board and investor-level reporting.
  • Owned key components of the monthly private equity reporting package.
Dec 2013 — Nov 2017
YP

YP

Director Sales Operations & FP&A

  • Lead Sales Operations & FP&A department of 15 with four direct senior level reports of technical, analytical, marketing, and financial job functions supporting $220M+ national advertising business unit with a departmental budget of $1M+.
  • Led 15-person FP&A & Sales Ops team supporting $220M national ad business.
  • Built $1.5M comp plans and $2.6M agency bonus program.
  • Presented P&L, variance analysis, and KPIs to senior leadership.
Dec 2013 — Nov 2017
YP

YP

Director FP&A & Sales Operations

  • Lead Sales Operations & FP&A department of 15 with four direct senior level reports of technical, analytical, marketing, and financial job functions supporting $220M+ national advertising business unit with a departmental budget of $1M+.
  • Led 15-person FP&A & Sales Ops team supporting $220M national ad business.
  • Built $1.5M comp plans and $2.6M agency bonus program.
  • Presented P&L, variance analysis, and KPIs to senior leadership.
Nov 2012 — Nov 2013
YP

YP

Associate Director, Business Analytics and Transform Initiatives

  • Executive level analytics management and support.
  • Provided executive-level analytics to corporate development, including synergy sizing for M&A.
  • Built automated P&L statements and profitability models for 50+ sales offices.
  • Developed strategic plans improving product line profitability and long-term performance.
Jul 2011 — Nov 2012

Benchmark Brands

Marketing Analytics and Acquisition Program Manager

  • Manage display acquisition and comparison shopping engine marketing channel P/L forecasting and budgeting.
  • Managed digital acquisition and comparison shopping engine channels, overseeing $1MM budgets.
  • Drove ROI through A/B testing, campaign optimization, and marketing attribution modeling.
  • Implemented tag management system improving multi-channel visibility and efficiency.
May 2006 — Jul 2011
The Weather Channel

The Weather Channel

Advertising Yield & Sales Operations Manager

  • Oversee analysts, manage tactical pricing and inventory for diverse platforms, including more than 6 million advertisement products and 50 billion ad impressions.
  • Managed pricing and inventory strategy for $120M+ ad sales, 6M+ products, 50B impressions.
  • Built databases and reporting tools to optimize yield and pricing decisions.
  • Presented revenue growth strategies to senior management, driving buy-in and adoption.
May 2004 — Apr 2006
The Weather Channel

The Weather Channel

Advertising Yield & Sales Operations Analyst

  • Performed data analysis to optimize processes and systems and improve revenue streams.
  • Conducted revenue optimization and pricing analysis to support sales performance.
  • Streamlined contract approvals and post-sale support for 500+ clients.
  • Developed training materials to improve sales operations efficiency.
Jul 2000 — May 2004
The Weather Channel

The Weather Channel

Meteorology Product Developer

  • Developed and launched meteorology products to support content and advertising initiatives.
  • Developed and launched new meteorology data products for Weather.com.
  • Created patented pollen forecast system, driving $1M in annual advertising revenue.
  • Established workflows and product libraries for ongoing digital content delivery.

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