Chris K.

Experience

• 

  Prohaska Consulting

  Finance & Strategy Lead

  Feb 2023 - Present

  • Provide strategic finance leadership for a founder-led $5M revenue digital advertising consulting company.
  • Built cash forecasting, burn analysis, and compensation models.
  • Led cap table management and coordinated 409A valuation.
  • Oversaw core finance functions (AP/AR, vendor management, insurance, tax filings).
  • Partnered with CEO to align financial strategy with operational transformation.
• 

  Prohaska Consulting

  CFO - Fractional

  Feb 2023 - Present

  • Provide strategic finance leadership for a founder-led $5M revenue digital advertising consulting company.
  • Built cash forecasting, burn analysis, and compensation models.
  • Led cap table management and coordinated 409A valuation.
  • Oversaw core finance functions (AP/AR, vendor management, insurance, tax filings).
  • Partnered with CEO to align financial strategy with operational transformation.
• 

  Cox Media

  Advertising Yield & Strategy Lead

  May 2022 - Feb 2025

  • Scaled Cox’s linear addressable advertising business from pilot to multimillion-dollar revenue stream.
  • Grew revenue from $152K → $5.3M in 2 years by driving pricing and yield strategy.
  • Built Power BI dashboards (SQL, Excel, Power Query) to give sales & leadership financial visibility.
  • Developed KPI frameworks linking pricing, sales execution, and yield performance to strategic goals.
  • Served as financial bridge across Sales, Finance, and Technology.
• 

  Cox Media

  Finance & Analytics Leader, Advertising Yield & Strategy

  May 2022 - Feb 2025

  • Scaled Cox’s linear addressable advertising business from pilot to multimillion-dollar revenue stream.
  • Grew revenue from $152K → $5.3M in 2 years by driving pricing and yield strategy.
  • Built Power BI dashboards (SQL, Excel, Power Query) to give sales & leadership financial visibility.
  • Developed KPI frameworks linking pricing, sales execution, and yield performance to strategic goals.
  • Served as financial bridge across Sales, Finance, and Technology.

• Strategy Source

  Finance & Strategy Lead (Scale and Exit)

  Sep 2020 - Nov 2023

  • Financial leadership for boutique recruiting firm through scale and successful exit to Sinecure.ai.
  • Built finance operations: P&L, cash flow, headcount forecasting.
  • Designed 3-year investor-ready pro forma used in diligence and sale.
  • Partnered with CEO on KPI design, pricing strategy, and compensation planning.
  • Transitioned 20 contractors to FTEs by integrating PEO benefits and compensation systems.

• Strategy Source

  CFO - Fractional

  Sep 2020 - Nov 2023

  • Financial leadership for boutique recruiting firm through scale and successful exit to Sinecure.ai.
  • Built finance operations: P&L, cash flow, headcount forecasting.
  • Designed 3-year investor-ready pro forma used in diligence and sale.
  • Partnered with CEO on KPI design, pricing strategy, and compensation planning.
  • Transitioned 20 contractors to FTEs by integrating PEO benefits and compensation systems.
• 

  Prismatik

  SVP, Finance & Operations (SaaS Transformation)

  Apr 2020 - May 2022

  • Led pivot of SaaS startup from consulting to product-led SaaS company.
  • Built finance and operations functions, including chart of accounts and GTM strategy.
  • Launched SaaS product on Shopify, generating $50K in first-quarter revenue.
  • Designed compensation plans, customer success processes, and investor-facing financial models.
• 

  Prismatik

  SVP, Finance and Operations

  Apr 2020 - May 2022

  • Led pivot of SaaS startup from consulting to product-led SaaS company.
  • Built finance and operations functions, including chart of accounts and GTM strategy.
  • Launched SaaS product on Shopify, generating $50K in first-quarter revenue.
  • Designed compensation plans, customer success processes, and investor-facing financial models.
• 

  FirstKey Homes

  Director, Business Analytics

  Dec 2017 - Apr 2020

  • Directed analytics for a $4B PE-backed portfolio (25,000 homes).
  • Built and managed a 7-person analytics team.
  • Designed 9 comp plans for 170+ employees, aligned with EBITDA goals.
  • Produced dashboards improving board and investor-level reporting.
  • Owned key components of the monthly private equity reporting package.
• 

  FirstKey Homes

  Director, Business Analytics & FP&A Operations

  Dec 2017 - Apr 2020

  • Directed analytics for a $4B PE-backed portfolio (25,000 homes).
  • Built and managed a 7-person analytics team.
  • Designed 9 comp plans for 170+ employees, aligned with EBITDA goals.
  • Produced dashboards improving board and investor-level reporting.
  • Owned key components of the monthly private equity reporting package.
• 

  YP

  Director Sales Operations & FP&A

  Dec 2013 - Nov 2017

  • Lead Sales Operations & FP&A department of 15 with four direct senior level reports of technical, analytical, marketing, and financial job functions supporting $220M+ national advertising business unit with a departmental budget of $1M+.
  • Led 15-person FP&A & Sales Ops team supporting $220M national ad business.
  • Built $1.5M comp plans and $2.6M agency bonus program.
  • Presented P&L, variance analysis, and KPIs to senior leadership.
• 

  YP

  Director FP&A & Sales Operations

  Dec 2013 - Nov 2017

  • Lead Sales Operations & FP&A department of 15 with four direct senior level reports of technical, analytical, marketing, and financial job functions supporting $220M+ national advertising business unit with a departmental budget of $1M+.
  • Led 15-person FP&A & Sales Ops team supporting $220M national ad business.
  • Built $1.5M comp plans and $2.6M agency bonus program.
  • Presented P&L, variance analysis, and KPIs to senior leadership.
• 

  YP

  Associate Director, Business Analytics and Transform Initiatives

  Nov 2012 - Nov 2013

  • Executive level analytics management and support.
  • Provided executive-level analytics to corporate development, including synergy sizing for M&A.
  • Built automated P&L statements and profitability models for 50+ sales offices.
  • Developed strategic plans improving product line profitability and long-term performance.

• Benchmark Brands

  Marketing Analytics and Acquisition Program Manager

  Jul 2011 - Nov 2012

  • Manage display acquisition and comparison shopping engine marketing channel P/L forecasting and budgeting.
  • Managed digital acquisition and comparison shopping engine channels, overseeing $1MM budgets.
  • Drove ROI through A/B testing, campaign optimization, and marketing attribution modeling.
  • Implemented tag management system improving multi-channel visibility and efficiency.
• 

  The Weather Channel

  Advertising Yield & Sales Operations Manager

  May 2006 - Jul 2011

  • Oversee analysts, manage tactical pricing and inventory for diverse platforms, including more than 6 million advertisement products and 50 billion ad impressions.
  • Managed pricing and inventory strategy for $120M+ ad sales, 6M+ products, 50B impressions.
  • Built databases and reporting tools to optimize yield and pricing decisions.
  • Presented revenue growth strategies to senior management, driving buy-in and adoption.
• 

  The Weather Channel

  Advertising Yield & Sales Operations Analyst

  May 2004 - Apr 2006

  • Performed data analysis to optimize processes and systems and improve revenue streams.
  • Conducted revenue optimization and pricing analysis to support sales performance.
  • Streamlined contract approvals and post-sale support for 500+ clients.
  • Developed training materials to improve sales operations efficiency.
• 

  The Weather Channel

  Meteorology Product Developer

  Jul 2000 - May 2004

  • Developed and launched meteorology products to support content and advertising initiatives.
  • Developed and launched new meteorology data products for Weather.com.
  • Created patented pollen forecast system, driving $1M in annual advertising revenue.
  • Established workflows and product libraries for ongoing digital content delivery.