Dani Kellogg

Experience

• 

  Wallaroo.AI

  Fractional Head of Marketing

  Jan 2024 - Present

  Wallaroo.AI had nearly zero marketing support, with a failed prior marketing motion. There was no internal positioning and messaging with unoptimized tooling and paid ad strategies costing them 100k+ of unnecessary expenses. The traffic was coming in, but not the right traffic - not their ideal customer. Not only were they starting from scratch, they were repairing a broken marketing engine - all with little runway. My primary goal to start - rebuild their marketing foundation and refreshing their brand identity to present a polished front. We aligned on an iterative strategy to incrementally to lift a broad stretch of assets at once, giving them the velocity and breadth they needed within their scope and budget. First we rebooted their website and brand with nearly zero budget within their existing resource constraints. This is an active project and we are continuing to iterate rebuilding their foundation.

  • Refreshed and polished their brand with no budget.
  • Cut 100k of unnecessary marketing expenses.
• 

  LeadIQ

  Fractional Head of Product Marketing

  Sep 2023 - Feb 2024

  LeadIQ was an established Series B who struggled to articulate their narrative across their product suite. I refreshed their positioning and messaging, setting them up to focus in a new direction - buying signals. We rebuilt their product marketing function and GTM framework for product launches from the ground up, effectively boosting adoption and engagement across the customer lifecycle.

  • Partnered across Product, Marketing and C-Suite to align around new positioning and messaging.