Navigating Complexity with Strategic Design and Product Leadership
With a revered position at the convergence of product, experience, and systems thinking, David Rogerson specializes in leading strategic design and product initiatives. Steering organizations through the labyrinth of complexity to find direction and drive early-stage ideas to impactful delivery, he marries a multidisciplinary background with a strong creative flair. Known for his adeptness in strategic programming across various sectors, David deftly aligns design, technology, and business through his emphasis on strategic storytelling, systems thinking, and a commitment to innovation and long-term cultural impact. His approach not only frames complex problems but also designs solutions that are both meaningful and actionable.
Foolproof is an experience design company (part of global technology company Zensar) who specialise in end-to-end, evidence-driven digital product and service design for global brands.
I work across strategy, research, design and build to deliver new products and services for global clients such as AXA, Virgin and Nat West.
Lead product innovation and strategy engagements for key clients
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