- ProductCPOFractional
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David R.
Navigating Complexity with Strategic Design and Product Leadership
With a revered position at the convergence of product, experience, and systems thinking, David Rogerson specializes in leading strategic design and product initiatives. Steering organizations through the labyrinth of complexity to find direction and drive early-stage ideas to impactful delivery, he marries a multidisciplinary background with a strong creative flair. Known for his adeptness in strategic programming across various sectors, David deftly aligns design, technology, and business throu…
Experience
Foolproof
Director of Product Management
Jul 2021 - Present
Foolproof
Studio Director - Product
Jul 2021 - Present
Foolproof
Principal Consultant
May 2018 - Aug 2021
- Foolproof is an experience design company (part of global technology company Zensar) who specialise in end-to-end, evidence-driven digital product and service design for global brands.
- I work across strategy, research, design and build to deliver new products and services for global clients such as AXA, Virgin and Nat West.
- Lead product innovation and strategy engagements for key clients
- Lead cross-functional product and project teams
- Head up Foolproof's Strategy practice
- Build and own relationships with key clients
- Line manage practitioners at Foolproof
- Areas of focus currently include:
- Product Innovation in large organisations
- Jobs-to-be-done
- Lean
- Systems thinking
- Loyalty and behavioural design
- Ecosystem design
UCL Business PLC
Product Manager
Feb 2016 - May 2018
Freelance
Digital Consultant
Jan 2016 - Apr 2018
icoEx
Experience Design Director & MD
Jan 2014 - Feb 2016
ico Design Partners
Senior Digital Producer
Sep 2011 - Dec 2013
Sound and Music
Head of Digital
May 2009 - Sep 2011
University of London
Research Assistant, Daphne Oram Archive
Nov 2007 - Dec 2008
Sonic Arts Network
Digital & Publishing Director
Oct 2004 - May 2009
University of Hertfordshire
Website Design Tutor
Sep 2004 - Feb 2005
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