Jim Rome

New York, NY, USA

  1. Product
  2. Product Manager
  3. Director of Product Management
  4. Digital Media Strategist

Elevating Product Innovation with Strategic Agility

With over 15 years in product management, I've mastered the art of launching impactful web, mobile, and AI technologies. My journey is marked by a dedication to agile development and a knack for pioneering products that significantly boost revenue. I excel in Product and Project Management, UI/UX Design, and harnessing the power of SEO and A/B testing to achieve market prominence. At heart, I'm a technology strategist, leveraging my expertise in various realms from mobile strategy to ad operations, augmented by my fluency in HTML & JavaScript. My mission is to drive innovation by synthesizing user-centric design with robust monetization strategies.

Hire Jim
Jim Rome

Experience

  • Realtor.com

    Realtor.com

    Principal Product Manager

    Oct 2022 - Present

    • Leading activation and discovery for Realtor.com core search experience across web, iOS, & Android mobile apps through innovative experimentation, audience expansion, and AI exploration, resulting in the #1 app real estate professionals trust.
    • Launched 0→1 Discover Feed app experience, featuring personalized, dynamic home-related content in a vertically scrollable format, driving deeper user engagement and scaling to over 1 million monthly active users.
    • Integrated new dynamic map layers interactive experience, allowing users to explore real-time visualizations of property data and neighborhood insights on a single map. Drove an 88% increase in map layer engagement.
    • Delivered product improvements through data-driven web experiments, including a 10%+ increase in user engagement from a filters redesign and a 7% increase from expanded search features.
    • Mentored and guided team members, recognized with the peer-nominated award for outstanding mentorship and knowledge sharing.
  • CNBC

    CNBC

    Senior Product Manager, Mobile Apps

    Feb 2021 - Oct 2022

    • Senior leader responsible for providing vision, strategy, and insights for CNBC iOS & Android mobile apps alongside managing two distinct Product Development teams of 20 people.
    • Implemented two new revenue streams for direct-to-consumer premium subscriptions “CNBC Pro” and "CNBC Investing Club with Jim Cramer" via Apple & Google native in-app billing; generated an incremental $3 million/year.
    • Piloted innovative content consumption mechanism via text-to-speech, allowing users to listen to articles; increased article user engagement by 25%.
    • Created personalized push alerts to notify users of market changes based on their investment portfolio; resulted in a 4x increase in app opens.
  • Consumer Reports

    Consumer Reports

    Product Manager - Digital

    Apr 2016 - Feb 2021

    • Cross-functional team leader focusing on new product development, emerging media platforms, and engaging with new audiences by enhancing the digital experience.
    • Launched high visibility Proof-of-Concept experiment to completely reimagine the presentation and technology behind Ratings charts with an effort toward future scale; resulted in 88% Customer Satisfaction Score
    • Published first-ever Amazon Alexa Skill as well as Flash Briefing containing news and ratings, to explore connecting with users via voice assistant; experiencing 2,000+ daily users
    • Iterated paywall strategy to develop higher converting page templates, resulting in 25% lift in conversions within a $100 million/year revenue stream
    • Migrated 40% of site into AWS, greatly increasing page speed and reducing server costs by 30%
    • Integrated external data provider to dynamically expand coverage of products by including non-tested products, resulting in 5x increase in SEO model coverage
  • magicJack

    magicJack

    Senior Product Manager - Mobile

    Jan 2014 - Dec 2016

    • Managed the product strategy & rollout of consumer-facing VoIP communication apps across multiple platforms.
    • Functioned as Product Owner to lead iOS and Android app development. Created product roadmaps, requirements, user stories, wireframes, QA plans, and data analyses. Accelerated app release cycle timeframe by 30%.
    • Provided strategic UI/UX design recommendations to off-shore engineering teams for implementation in product re-design.
    • Created go-to-market launch plans & expected growth forecasts, and presented to senior management. Grew user base by 25% to achieve 3.5 million monthly active unique users.
    • Led the complete launch of a Beta program, including product features, user communication, and usage analysis.

  • WebMD

    Mobile Product Manager

    Jan 2013 - Dec 2014

    • Developed strategic revenue products across a suite of mobile apps and mobile website properties.
    • Designed mobile ad product functionality along with overseeing the build, implementation, testing, and rollout. Grew product revenue by 40% year-over-year.
    • Integrated ad technology platforms from external partners, and productized the offerings for widespread use by WebMD. Increased total product portfolio by 3x.
    • Presented tactical recommendations to C-Suite executives based on industry best practices and internal beta test results.
    • Created and executed internal marketing plans to scale the distribution of mobile app downloads by 50% and grow site traffic by 20%.
    • Managed the transition of ad SDKs for twelve apps, as well as the functional launch of a new ad server, to enable compatibility with industry-standard formats.
  • AT&T

    AT&T

    Associate Director, Mobile Product Management

    Jan 2010 - Dec 2013

    • Managed the entire product development lifecycle of innovative mobile advertising technologies.
    • Engaged internal engineering teams and cross-functional product development groups to iterate cutting-edge mobile ad design implementations using agile processes. Launched revolutionary products using unique AT&T proprietary targeting data, resulting in a $15 million annual business.
    • Conducted assessments of third party vendor capabilities and provided recommendations to senior management regarding strategic joint ventures. Expanded active partnerships by 40%.
    • Liaised with business operations teams to ensure budgets were carefully monitored and properly tracked to monthly, quarterly, and annual goals.
    • Created product revenue forecasts and reports utilizing financial modeling, based on historical trends.
    • Organized the migration of ad servers from outside partner to in-house operations, involving the creation of project roadmaps, timelines, scopes of work, and technological requirements. Resulted in a 30% reduction in ad serving costs.
  • Amobee

    Amobee

    Account Executive

    Jan 2008 - Dec 2008

    • Amobee, Account Executive, New York, NY, 2008
    • Functioned as the East Coast representative for mobile advertising sales.
    • Promoted AT&T, Boost Mobile, and Rogers Wireless to both current and potential clients.
    • Produced case studies on mobile ad campaigns, as well as projects for internal development.
    • Performed live tests on mobile emulators to validate campaign functionality.
  • Crisp Media

    Crisp Media

    Account Manager

    Jan 2008 - Dec 2010

    • Designed mobile websites for top-name publishers such as Hearst, AOL, Perez Hilton, and Fast Company.
    • Built and managed full template-driven mobile websites utilizing HTML, as well as advertiser MicroSite landing pages.
    • Developed wireframe mockups and animated storyboards with total creative control.
    • Communicated with clients to ensure proper specifications were followed, and provided reporting.
    • Optimized site advertising yield performance with external mediation tools.
  • Amobee

    Amobee

    Account Executive

    Jan 2008 - Dec 2008

    • Amobee, Account Executive, New York, NY, 2008
    • Functioned as the East Coast representative for mobile advertising sales.
    • Promoted AT&T, Boost Mobile, and Rogers Wireless to both current and potential clients.
    • Produced case studies on mobile ad campaigns, as well as projects for internal development.
    • Performed live tests on mobile emulators to validate campaign functionality.
  • Universal McCann

    Universal McCann

    Assistant Media Buyer

    Jan 2006 - Dec 2007

    • Managed the purchasing of national TV commercial units amongst multiple concurrent brands (movie titles).
    • Implemented network plans into spreadsheets and maintained system billing using Donavan software systems.
    • Developed a procedure of monitoring daily logs and pulled system reports.
    • Resolved billing discrepancies between networks and the client.
    • Assisted in the allocation of quarterly spending in reference to upfront contracts.
    • Compiled overall budget analyses.

  • MTV Networks

    Production Intern

    Jan 2005 - Dec 2005

    • Provided overall production assistance for news and awards shows.
    • Created and implemented databases for videotapes and music files.
    • Organized primary footage transcripts and reviewed secondary footage.
    • Edited working scripts and produced on-air graphics
    • Developed content for emerging program