Sarah Crisp

Experience

• Onda

  Fractional CMO

  Mar 2026 - Present

  I’m part of the team at Onda, a full-stack eCommerce growth firm built on Stroud Theory™ (created by Chris Stroud), a mathematical framework for scaling Direct-to-Consumer (DTC) eCommerce brands. Stroud Theory™ aligns new customer acquisition economics, returning customer ratios, email capture performance, creative velocity, paid media architecture, and conversion mechanics into one scalable system. Scaling isn’t guesswork. It’s math. At Onda, my lane is Fractional Chief Marketing Officer. I work closely with our strategists and execution team to help brands build predictable, measurable revenue architecture across DTC and marketplaces. I’m most focused on efficiency, testing, profitability and measurement - and I love making data-driven decisions that help our clients grow! ● Execute within a coordinated growth system across acquisition economics, retention mechanics, and conversion architecture ● Partner with strategists and channel owners to drive measurable outcomes ● Support scalable growth across Direct-to-Consumer (DTC) and marketplaces aligned to the same operating system ● Stay anchored to profitability: contribution margin, CAC/LTV efficiency, sustainable performance ● Build repeatable structure through testing velocity, clean measurement, and continuous iteration.

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  Zeald

  Senior Marketing Manager | Performance Marketing | Paid, Organic, SEO |

  Nov 2022 - Dec 2025

  Zeald is a renowned digital transformation and website design agency based in New Zealand.

  • Achieved a 40% increase in overall digital marketing ROI by implementing an integrated paid and organic strategy.
  • Led the development and execution of a comprehensive SEO strategy that improved organic search traffic by 25%.
  • Managed a team of marketing professionals and oversaw all performance marketing activities including Google Ads, Facebook Ads, and other digital channels.
  • Successfully launched over 50 targeted digital campaigns, resulting in a 30% increase in conversion rates.

• Mint Digital Marketing

  Digital Marketing Specialist

  Aug 2021 - Nov 2022

  Mint Digital Marketing is a company.

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  Better Than Clean.

  Growth & Social Media Marketing Manager

  Apr 2020 - Aug 2025

  Better Than Clean is a cleaning product company focused on safe and non-toxic solutions for the sensitive community.

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  Linqia

  Brand Success Manager

  Feb 2017 - May 2020

  Linqia is a leading influencer marketing platform delivering guaranteed influencer ROI for enterprise businesses.

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  ADP

  District Manager

  Jun 2015 - Nov 2016

  ADP is a global provider of cloud-based HR solutions and Business Process Outsourcing services.

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  Enterprise

  Management Assistant

  May 2014 - Jun 2015

  Enterprise Mobility offers comprehensive mobility solutions and services.