Onda
Fractional CMO
I’m part of the team at Onda, a full-stack eCommerce growth firm built on Stroud Theory™ (created by Chris Stroud), a mathematical framework for scaling Direct-to-Consumer (DTC) eCommerce brands. Stroud Theory™ aligns new customer acquisition economics, returning customer ratios, email capture performance, creative velocity, paid media architecture, and conversion mechanics into one scalable system. Scaling isn’t guesswork. It’s math. At Onda, my lane is Fractional Chief Marketing Officer. I work closely with our strategists and execution team to help brands build predictable, measurable revenue architecture across DTC and marketplaces. I’m most focused on efficiency, testing, profitability and measurement - and I love making data-driven decisions that help our clients grow! ● Execute within a coordinated growth system across acquisition economics, retention mechanics, and conversion architecture ● Partner with strategists and channel owners to drive measurable outcomes ● Support scalable growth across Direct-to-Consumer (DTC) and marketplaces aligned to the same operating system ● Stay anchored to profitability: contribution margin, CAC/LTV efficiency, sustainable performance ● Build repeatable structure through testing velocity, clean measurement, and continuous iteration.
