Delaney R.

The BK DR LLC helps purpose-driven organizations fortify the world through writing, editing, and communications.

Design Observer provides expert-led design conversations through essays, podcasts, and events.

Interact Software delivers enterprise-grade intranet software solutions.

HealthLeaders provides healthcare executives with leadership publications, research, and events.

McKinsey & Company is a global management consulting firm.

• Created digital products, strategies, and experiences to help clients grow vital communities. Key projects included:
• Design of an L&D skill building portal for a leading healthcare company
• Development of a virtual event strategy for a publisher’s HR audience

• Oversaw strategic development and management of digital content, training, and community offerings for Fortune’s new membership of rising Fortune 500 executives.
• Created and executed digital product and content strategy featuring a website, online courses and workshops, virtual events, proprietary research, and newsletters.
• Led development process for all digital membership products. Recruited expert contributors and strategic development partners; created and optimized original content and programming; developed smart workflows, resonant voice, and high quality standards.
• Initiated design of membership website in partnership with CTO and product leadership. Developed online community strategy and engagement plan.

• Launched and managed cross-brand membership business, including flagship offering PROPEL Advisory Services, a rapidly growing family of custom enterprise education memberships, and a sponsored Leadership Council.
• Developed dynamic digital product and content strategy featuring newsletters, sponsored research, infographics and data visualizations, white papers, custom virtual training, curated resources, and events.
• Designed and oversaw custom member sites through JIRA-powered agile product development. Defined detailed requirements; led user acceptance testing (UAT); onboarded members to platforms and staff to new CMS capabilities; prioritized features, sprints, and ticket backlog; led ongoing troubleshooting.
• Established success metrics. Tracked and advanced progress toward KPIs by reporting on membership development, web traffic, and financials during regular meetings with executive leadership.
• Created and led successful execution of launch plans and roadmaps requiring close collaboration with many cross-functional stakeholders, including editorial, marketing, advertising, sales, engineering, UI/UX/design, product development, technical support, and customer care.
• Cultivated an unsurpassed member experience by designing robust onboarding and engagement strategies.
• Guided key business initiatives through hands-on market research and customer listening (e.g., roundtables, interviews, surveys, data analytics, competitive research).
• Represented, grew, and enriched membership business by speaking at conferences, leading member and prospect meetings, hosting networking events, and building partnerships with service providers and experts.

• Managed the Credentialing Resource Center (CRC), a premier resource website and community.
• Developed and managed an array of CRC-aligned products from ideation onward, including webinars, blogs, research, white papers, print and digital newsletters, books, a LinkedIn group, and related editorial calendars.
• Enhanced content strategy, user experience, and site traffic through SEO and Google Analytics reporting.
• Assumed direct management responsibility for a junior editor.
• Managed and grew a network of freelance writers responsible for updating CRC’s library of 300 white papers.
• Realigned and led CRC’s advisory board and committees collectively composed of more than 40 experts.
• Spearheaded new initiatives, including creation of an industry salary report that featured three years of comparative survey data and generated new revenue streams.
• Co-led content strategy, speaker recruitment, and onsite editorial direction for the CRC Symposium, an annual event convening upward of 200 attendees.

• Provided ad-hoc writing, developmental editing, and copy editing services across an array of mediums. Notable projects include:
• Copy editing of articles by a sales strategist that have appeared in prominent publications, including Fast Company, Entrepreneur Magazine, and The Huffington Post
• Quiz and question development for a social networking app
• Developmental book editing for a self-published author
• Personal statement editing for medical and dental residents
• Press release writing for a nursing home

Philips Color Kinetics specializes in professional LED lighting systems.

TechTarget provides B2B marketing data and insights for technology buyers.

Northeastern University Writing Center offers writing consultation services to the community.