Delaney Rebernik

Experience

• 

  The BK DR Editorial & Communications Strategy

  Owner, Principal Editorial & Communications Consultant

  Sep 2023 - Present

  The BK DR LLC helps purpose-driven organizations fortify the world through writing, editing, and communications.

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  Design Observer

  Executive Editor — Writings for People Designing a More Just, Beautiful World

  Sep 2023 - Present

  Design Observer provides expert-led design conversations through essays, podcasts, and events.

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  Interact Software

  Digital Marketing Consultant — Insight for Internal Communications Professionals

  Feb 2024 - Dec 2024

  Interact Software delivers enterprise-grade intranet software solutions.

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  HealthLeaders

  Editor-at-Large — Service Journalism & Analysis for Healthcare Leaders

  Sep 2023 - Dec 2025

  HealthLeaders provides healthcare executives with leadership publications, research, and events.

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  McKinsey & Company

  Communications & Publishing — Manager, Global People Communications & Engagement

  Mar 2023 - Sep 2023

  McKinsey & Company is a global management consulting firm.

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  McKinsey & Company

  Communications & Publishing — Operations Manager, Global Learning Communications

  Nov 2021 - Mar 2023
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  McKinsey & Company

  Digital Strategy — Operations Manager, Learning Platforms & Solutions

  Sep 2020 - Nov 2021

• Delaney Rebernik Digital Strategy Consulting

  Principal

  May 2020 - Sep 2020

  • Created digital products, strategies, and experiences to help clients grow vital communities. Key projects included:
  • Design of an L&D skill building portal for a leading healthcare company
  • Development of a virtual event strategy for a publisher’s HR audience
• 

  Fortune Magazine

  Manager, Digital Content & Products

  Jan 2020 - May 2020

  • Oversaw strategic development and management of digital content, training, and community offerings for Fortune’s new membership of rising Fortune 500 executives.
  • Created and executed digital product and content strategy featuring a website, online courses and workshops, virtual events, proprietary research, and newsletters.
  • Led development process for all digital membership products. Recruited expert contributors and strategic development partners; created and optimized original content and programming; developed smart workflows, resonant voice, and high quality standards.
  • Initiated design of membership website in partnership with CTO and product leadership. Developed online community strategy and engagement plan.
• 

  HCPro, a Simplify Compliance brand

  Product Manager, Digital & Enterprise Memberships

  Aug 2018 - Jan 2020

  • Launched and managed cross-brand membership business, including flagship offering PROPEL Advisory Services, a rapidly growing family of custom enterprise education memberships, and a sponsored Leadership Council.
  • Developed dynamic digital product and content strategy featuring newsletters, sponsored research, infographics and data visualizations, white papers, custom virtual training, curated resources, and events.
  • Designed and oversaw custom member sites through JIRA-powered agile product development. Defined detailed requirements; led user acceptance testing (UAT); onboarded members to platforms and staff to new CMS capabilities; prioritized features, sprints, and ticket backlog; led ongoing troubleshooting.
  • Established success metrics. Tracked and advanced progress toward KPIs by reporting on membership development, web traffic, and financials during regular meetings with executive leadership.
  • Created and led successful execution of launch plans and roadmaps requiring close collaboration with many cross-functional stakeholders, including editorial, marketing, advertising, sales, engineering, UI/UX/design, product development, technical support, and customer care.
  • Cultivated an unsurpassed member experience by designing robust onboarding and engagement strategies.
  • Guided key business initiatives through hands-on market research and customer listening (e.g., roundtables, interviews, surveys, data analytics, competitive research).
  • Represented, grew, and enriched membership business by speaking at conferences, leading member and prospect meetings, hosting networking events, and building partnerships with service providers and experts.
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  HCPro, a Simplify Compliance brand

  Manager, PROPEL Advisory Services

  Nov 2017 - Aug 2018
• 

  HCPro, a Simplify Compliance brand

  Senior Editor, Digital Community Content

  Mar 2017 - Nov 2017

  • Managed the Credentialing Resource Center (CRC), a premier resource website and community.
  • Developed and managed an array of CRC-aligned products from ideation onward, including webinars, blogs, research, white papers, print and digital newsletters, books, a LinkedIn group, and related editorial calendars.
  • Enhanced content strategy, user experience, and site traffic through SEO and Google Analytics reporting.
  • Assumed direct management responsibility for a junior editor.
  • Managed and grew a network of freelance writers responsible for updating CRC’s library of 300 white papers.
  • Realigned and led CRC’s advisory board and committees collectively composed of more than 40 experts.
  • Spearheaded new initiatives, including creation of an industry salary report that featured three years of comparative survey data and generated new revenue streams.
  • Co-led content strategy, speaker recruitment, and onsite editorial direction for the CRC Symposium, an annual event convening upward of 200 attendees.
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  HCPro, a Simplify Compliance brand

  Editor, Digital Community Content

  Nov 2015 - Mar 2017
• 

  HCPro, a Simplify Compliance brand

  Associate Editor, Print & Digital Content

  May 2014 - Oct 2015

• Independent

  Freelance Writer/Editor

  Nov 2013 - Jan 2020

  • Provided ad-hoc writing, developmental editing, and copy editing services across an array of mediums. Notable projects include:
  • Copy editing of articles by a sales strategist that have appeared in prominent publications, including Fast Company, Entrepreneur Magazine, and The Huffington Post
  • Quiz and question development for a social networking app
  • Developmental book editing for a self-published author
  • Personal statement editing for medical and dental residents
  • Press release writing for a nursing home

• Philips Color Kinetics

  Marketing and Technical Communications Coordinator

  Jul 2013 - Dec 2013

  Philips Color Kinetics specializes in professional LED lighting systems.

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  TechTarget

  Editorial Assistant

  Jul 2012 - Dec 2012

  TechTarget provides B2B marketing data and insights for technology buyers.

• Northeastern University Writing Center

  Writing Consultant

  May 2012 - Jun 2013

  Northeastern University Writing Center offers writing consultation services to the community.