Paula P.

Prenuvo provides whole-body, radiation-free MRI scans that enable early detection of 500+ conditions and cancers using multiparametric imaging to deliver high-quality preventive health insights.

• Designed and led Prenuvo’s organic social strategy to educate prospective patients about whole-body MRI benefits and demystify the screening experience.
• Built content pillars (education, patient stories, clinic experience, clinician partnerships) and an editorial calendar that improved post relevancy and consistency across Instagram, Twitter, and Facebook.
• Produced patient-centered video and carousel content that increased social engagement and patient inquiries from organic channels.
• Coordinated cross-functional campaigns with clinical and operations teams to surface appointment availability and preferred pricing offers via social channels.
• Implemented community-management playbooks and listening workflows to capture patient feedback, reduce barriers to booking, and improve patient experience messaging.

Vocal Media is a purpose-driven marketing agency focused on progressive causes and social impact, helping clients leverage social platforms and creator ecosystems to drive change.

• Owned social strategy and day-to-day management for Vocal’s channels, aligning editorial content with the agency’s mission to “help do good in the world.”
• Produced topical content and newsletters that amplified climate, civic, and social-justice conversations and positioned the agency as a thought leader for progressive campaigns.
• Planned and executed social-first events and activations (e.g., Climate Media Happy Hour, SXSW sessions) to expand industry partnerships and recruit creators.
• Built creator and partner relationships to support client-driven influencer campaigns and community creator initiatives.
• Tracked campaign KPIs and delivered insights to refine messaging, creative formats, and paid amplification for higher reach and relevance.

Amazon is a global technology and retail company focused on customer obsession, innovation, operational excellence, and long-term thinking across e-commerce, cloud, devices, and services.

• Developed and scaled cross-channel social programs for high-profile product and corporate campaigns, ensuring consistent voice across global audiences.
• Collaborated with internal business partners (product, PR, policy, legal) to align social content with launch timing, compliance, and brand guidelines.
• Established measurement frameworks and weekly dashboards to translate social metrics into business KPIs and inform creative iteration.
• Led rapid-response and reputation management workflows for high-visibility moments and operational incidents, minimizing risk and preserving trust.
• Introduced content repurposing and modular creative templates to increase production velocity while maintaining quality and brand consistency.

• Managed end-to-end social content production and publishing for business-area channels, including content briefs, asset trafficking, and performance monitoring.
• Executed customer-facing campaigns that promoted programs like Climate Pledge Friendly and sustainability initiatives, increasing visibility at the point of discovery.
• Operated social listening and community response processes to surface customer issues to product and support teams and reduce friction.
• Partnered with paid media and creative teams to A/B test formats and optimize organic-to-paid content funnels.
• Prepared weekly performance reports and stakeholder updates to guide creative roadmaps and resource allocation.

The Climate Pledge is a cross-sector community of companies and partners committed to achieving net-zero carbon by 2040; it brings signatories together to scale decarbonization solutions and joint action.

• Owned social storytelling and campaign execution to surface Pledge signatory progress, joint-action initiatives, and event programs to a global professional audience.
• Launched and promoted multi-stakeholder campaigns (e.g., Electrifying Drayage Alliance, Climate Pledge Salon) that drove signatory engagement and industry press coverage.
• Built content series and long-form storytelling partnerships (including National Geographic collaborations) to amplify on-the-ground climate solutions and human-centered narratives.
• Coordinated signatory communications, event promotion, and partner amplifications to maximize attendance and cross-organizational collaboration.
• Developed content playbooks and measurement guidelines to standardize how signatories report impact and share case studies on social channels.

Bumble empowers people to make the first move in dating, networking, and friendships by creating safe, equitable social experiences across its apps and communities.

• Built social-first strategy for product and brand initiatives that emphasized safety, empowerment, and authentic user stories.
• Defined creative and content pillars for TikTok, Instagram, and Twitter to increase community relevance and platform-native growth.
• Ran creator and influencer partnerships that showcased real-user experiences and drove app installs and matches through culturally resonant content.
• Collaborated with trust & safety and product teams to surface user education content and strengthen brand trust via social channels.
• Used performance data and experiments to refine content formats, posting cadence, and CTA strategies for improved retention and engagement.

IBM is a leading provider of hybrid cloud and AI solutions and consulting expertise, helping clients monetize data, streamline processes, and innovate at scale across industries.

• Supported digital and social programs that positioned IBM’s hybrid cloud and AI offerings through thought leadership and technical storytelling.
• Produced concise, technical-to-audience translations (e.g., short videos, explainers) to make complex products accessible to buyers and developers.
• Coordinated with events and field teams to amplify conference moments and executive thought leadership on LinkedIn and Twitter.
• Implemented social listening to surface industry trends and competitor signals that informed campaign priorities.
• Delivered regular reporting and insights to sales and product teams to connect social engagement with pipeline influence.

DMI Consulting fuses cultural insight and proprietary intelligence to help brands grow by showing up authentically for diverse audiences and cultural moments.

• Supported integrated marketing campaigns for Warner Bros. Pictures, coordinating social, influencer, and media partner activity to amplify film releases.
• Managed asset delivery and trafficking across creative and media teams to ensure timely distribution and platform readiness.
• Coordinated influencer and grassroots screening events, helping drive earned media and community buzz during opening windows.
• Compiled post-campaign performance summaries and cultural insights reports to inform creative optimizations for future titles.
• Worked closely with research and strategy teams to ensure campaign messaging aligned with target audience cultural contexts and behaviors.

• Managed promotions for 13 films, contributing to $9.5 million in media value.
• Analyzed campaign effectiveness and provided strategic guidance on new media trends.
• Transitioned promotional work to an agency while continuing to support Warner Bros.

• Produced media lists, conducted background research, and prepared campaign reports for digital entertainment clients.
• Developed and executed public relations and marketing campaigns targeting business audiences for clients like Dailymotion and SGN.
• Created a comprehensive report linking marketing and PR practices, providing valuable insights to senior leadership at Miller PR.

• Supported experiential marketing events for entertainment industry clients, including street team promotions and mobile tours.
• Provided valuable insights during campaign brainstorming sessions to understand Millennial consumers for cross-promotional campaigns.

• Authored and designed engaging content for Roaming Hunger's digital media properties, driving traffic and increasing brand visibility.
• Implemented social media strategies to boost follower engagement and expand the company's media network.
• Contributed innovative solutions for site and mobile app enhancements during strategic brainstorming sessions.

Party Earth is a media and entertainment company that curates the best places, events, and experiences in cities around the world to help users discover and share memorable social activities.

• Researched and curated event listings and local recommendations to keep city pages fresh and relevant.
• Created short-form social and editorial content promoting nightlife, cultural events, and travel experiences to drive audience discovery.
• Assisted with community engagement, responding to user questions and surfacing high-value local partners for editorial features.
• Compiled weekly analytics snapshots to show which event types and formats drove the most audience interest and referral traffic.
• Supported on-site event coverage and basic content production (photo captions, short write-ups) to capture real-time moments for social channels.

• Monitored technical equipment and assisted with equipment set-up to ensure smooth operations.
• Provided on-site technical support for campus computing centers and technology-enhanced classrooms.
• Assisted faculty staff and students with technical procedures, enhancing customer service skills.

• Served as residential counselor for USC Summer Seminars, supervising small groups of students and maintaining a safe, inclusive residential environment.
• Planned and ran residential programming and evening activities to support student social connection and personal development.
• Acted as primary on-site contact for student welfare, coordinating with medical and campus services as needed.
• Supported logistics for arrivals/departures, roommate mediation, and parent communications to ensure smooth program operations.
• Mentored students through academic and social transitions, providing guidance, resources, and clear expectations to foster a positive seminar experience.