Dwight D.

A national interim and fractional executive practice providing senior leadership across growth, marketing, and general management for mid-market and enterprise companies in transformation.

• Fractional and interim marketing, growth, and general-management leadership for mid-market to enterprise companies.
• Embed as senior leadership, rebuilding go-to-market, tying marketing spend to revenue, and standing up AI-era demand generation.

A multi-billion-dollar financial software company (QuickBooks, TurboTax, Credit Karma, Mailchimp) serving small businesses, the self-employed, and consumers; acquired TSheets, a time-tracking and scheduling SaaS, in 2018.

• Directed $256M+ in growth investment across the QuickBooks portfolio and founded Intuit's first integrated marketing organization, aligning 100+ cross-functional stakeholders.
• Launched the first-ever QuickBooks Super Bowl campaign.
• As digital lead for the TSheets acquisition, drove 196% trial growth and 174% MRR versus plan, and helped rebrand TSheets to QB Time with zero revenue disruption.
• Built monetization levers (bundles, segmented discounting, "Do X, Get Y") and win-back programs that lifted attach rates, ARPC, and LTV.
• Delivered consistent double-digit YoY growth and led teams of 5 to 30-plus.

A global technology company; the engagement covered worldwide search and analytics across IBM.com business units and enterprise clients.

• Led global SEO and analytics across IBM.com business units and enterprise client Tiffany & Co.
• SEO drove about 65% of IBM.com traffic; ranked Tiffany number one against its largest global competitors.
• Optimized for international engines (Baidu, Naver, Yandex) and integrated acquired businesses while holding 90-plus percent qualified traffic.

A SaaS platform providing fundraising, advocacy, and marketing tools to more than 3,000 nonprofit organizations.

• Built SEO, SEM, content, and demand generation from scratch for a SaaS platform serving 3,000+ nonprofits.
• Exceeded lead and revenue goals by 105% two years running and grew the sales funnel by $50M.
• Led a website redesign and HubSpot migration with no loss of traffic, leads, or revenue.

The largest daily newspaper in Texas (Hearst), with an internal digital marketing services agency serving local and national advertisers.

• Owned the full office P&L and built an internal agency from 3 employees and 500 customers to 33 employees and 1,000-plus customers.
• Transformed a declining print business into a profitable digital operation.
• Grew average revenue per customer from about $250 to $5K to $10K per month and reduced churn about 40%.

The advertising and directory services division (later YP Holdings), providing digital and print marketing solutions to businesses.

• Drove a 50% increase in digital sales while print declined about 25%.
• Launched 3 new products and led a 15-person team that transitioned with me to Hearst.

A regional commercial roofing manufacturer serving military, education, and other institutional, specification-driven markets.

• Built and led sales and marketing for a commercial roofing manufacturer serving government and specification-driven military and education markets.

A privately held, family-owned manufacturer of premium windows and doors, sold through retail and commercial divisions and a distributor network.

• Owned a $25M P&L across five states, running marketing, operations, sales, customer service, and field service.
• Delivered about 120% YoY growth, ranked number one distributor of 15 in the region, and earned the President's Award.
• Led recruiting, compensation strategy, and performance management.

A global technology and business-services company; led a consulting and services practice serving major enterprise and financial-services clients.

• Led 45 consultants and project managers across a 13-state territory with a $26M P&L, serving major financial-services clients including Wells Fargo, AmSouth, SouthTrust, and Trustmark.
• Closed the $10M Mercedes-Benz engagement, the largest deal in division history, and won the President's Award two consecutive years.