Dwight D.

Experience

• 

  Dwight Davis Consulting

  Founder & Principal

  Jun 2024 - Present

  A national interim and fractional executive practice providing senior leadership across growth, marketing, and general management for mid-market and enterprise companies in transformation.

  • Fractional and interim marketing, growth, and general-management leadership for mid-market to enterprise companies.
  • Embed as senior leadership, rebuilding go-to-market, tying marketing spend to revenue, and standing up AI-era demand generation.
• 

  Intuit

  Group Manager / Director, Marketing & Growth

  Jan 2017 - May 2024

  A multi-billion-dollar financial software company (QuickBooks, TurboTax, Credit Karma, Mailchimp) serving small businesses, the self-employed, and consumers; acquired TSheets, a time-tracking and scheduling SaaS, in 2018.

  • Directed $256M+ in growth investment across the QuickBooks portfolio and founded Intuit's first integrated marketing organization, aligning 100+ cross-functional stakeholders.
  • Launched the first-ever QuickBooks Super Bowl campaign.
  • As digital lead for the TSheets acquisition, drove 196% trial growth and 174% MRR versus plan, and helped rebrand TSheets to QB Time with zero revenue disruption.
  • Built monetization levers (bundles, segmented discounting, "Do X, Get Y") and win-back programs that lifted attach rates, ARPC, and LTV.
  • Delivered consistent double-digit YoY growth and led teams of 5 to 30-plus.
• 

  IBM

  Lead, Worldwide Analytics, Search & Optimization

  Jul 2015 - Dec 2016

  A global technology company; the engagement covered worldwide search and analytics across IBM.com business units and enterprise clients.

  • Led global SEO and analytics across IBM.com business units and enterprise client Tiffany & Co.
  • SEO drove about 65% of IBM.com traffic; ranked Tiffany number one against its largest global competitors.
  • Optimized for international engines (Baidu, Naver, Yandex) and integrated acquired businesses while holding 90-plus percent qualified traffic.
• 

  Bonterra (formerly Salsa Labs)

  Director of Inbound Marketing

  Jan 2014 - Jun 2015

  A SaaS platform providing fundraising, advocacy, and marketing tools to more than 3,000 nonprofit organizations.

  • Built SEO, SEM, content, and demand generation from scratch for a SaaS platform serving 3,000+ nonprofits.
  • Exceeded lead and revenue goals by 105% two years running and grew the sales funnel by $50M.
  • Led a website redesign and HubSpot migration with no loss of traffic, leads, or revenue.
• 

  HC Media / Houston Chronicle

  General Manager, Digital Marketing Services

  Sep 2012 - Dec 2013

  The largest daily newspaper in Texas (Hearst), with an internal digital marketing services agency serving local and national advertisers.

  • Owned the full office P&L and built an internal agency from 3 employees and 500 customers to 33 employees and 1,000-plus customers.
  • Transformed a declining print business into a profitable digital operation.
  • Grew average revenue per customer from about $250 to $5K to $10K per month and reduced churn about 40%.
• 

  AT&T Advertising Services

  Director, Digital Marketing Services

  Sep 2011 - Aug 2012

  The advertising and directory services division (later YP Holdings), providing digital and print marketing solutions to businesses.

  • Drove a 50% increase in digital sales while print declined about 25%.
  • Launched 3 new products and led a 15-person team that transitioned with me to Hearst.
• 

  A-Lert Roofing Systems

  Vice President, Sales & Marketing

  May 2010 - Aug 2011

  A regional commercial roofing manufacturer serving military, education, and other institutional, specification-driven markets.

  • Built and led sales and marketing for a commercial roofing manufacturer serving government and specification-driven military and education markets.
• 

  Pella Corporation

  General Manager

  Sep 2006 - Apr 2010

  A privately held, family-owned manufacturer of premium windows and doors, sold through retail and commercial divisions and a distributor network.

  • Owned a $25M P&L across five states, running marketing, operations, sales, customer service, and field service.
  • Delivered about 120% YoY growth, ranked number one distributor of 15 in the region, and earned the President's Award.
  • Led recruiting, compensation strategy, and performance management.
• 

  Xerox

  Managing Principal Consultant

  Jan 2002 - Aug 2006

  A global technology and business-services company; led a consulting and services practice serving major enterprise and financial-services clients.

  • Led 45 consultants and project managers across a 13-state territory with a $26M P&L, serving major financial-services clients including Wells Fargo, AmSouth, SouthTrust, and Trustmark.
  • Closed the $10M Mercedes-Benz engagement, the largest deal in division history, and won the President's Award two consecutive years.