Eleanor B.

Elevating Your Brand's Voice and Visibility - Expert Technical Writing and Strategic Marketing

Eleanor Bennett, a top-tier Chartered Marketing Leader, harnesses the power of technical writing and strategic marketing to elevate brands beyond their competition. Situated in the top 3% globally, her innovative approach to making businesses more findable and increasing lead conversion rates has set her apart in the industry. With a knack for seamless migrations and transforming complex information into engaging content, Eleanor's work not only reaches but resonates with the target audience, driving meaningful engagement and business growth.

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Experience

Logit.io
Growth Marketing Lead
Jan 2023 - Present
Logit.io is a company.
Recycle Away - Systems & Solutions
Search Engine Optimization Manager
Sep 2022 - Present
Recycle Away specializes in custom recycling solutions and containers to enhance waste management programs.
Competitive Insight
CMO
Jan 2020 - Present
Competitive Insight provides comprehensive competitive marketing research and SEO analysis to enhance online business visibility.
- Led cross-functional collaboration with stakeholders, including product teams, developers, and external agencies, to align growth strategies with business objectives, ensuring seamless execution and measurable results.
- Directed the company's overall growth strategy and profitability, ensuring the consultancy operated at a consistent profit for over two years, showcasing long-term financial sustainability in a competitive market.
- Conducted in-depth competitor analyses on website structures, content, and backlinks, alongside keyword research and content evaluation to attract targeted organic traffic.
- Developed tailored, sustainable SEO strategies for technical founders, delivering regular ROI-focused reports and updates.
- Received numerous 5* reviews and glowing recommendations from previous clients.
Thandi Nicholls
Search Engine Optimization Manager
Jun 2022 - Nov 2024
Thandi Nicholls is a company.
Logit.io
Digital Marketing Specialist
Jan 2020 - Jan 2023
- Provided landing page and blog copy, optimizing for SEO and user engagement.
- Developed and executed marketing strategies, resulting in increased brand visibility and customer engagement.
- Implemented email marketing campaigns, enhancing audience reach and conversion rates.
- Conducted interviews with thought leaders to strengthen market position and industry relevance.
Practical Publishing
Marketing Manager
Dec 2018 - Nov 2019
Practical Publishing is a leading publisher of hobbyist craft magazines and products, serving a wide audience internationally.
Practical Publishing
PPC & SEO Coordinator
Sep 2017 - Dec 2018
Magnafi
Marketing Manager
Apr 2016 - Apr 2017
- Playing an integral role in client pitches, providing much of the input for detailed digital strategies tailored towards advertising campaigns throughout both broadcast and social media around influencer marketing, organic outreach, brand partnerships and SEO.
- Competitor research undertaken provided little known insights towards some of my best client work. Boasting increase of organic reach rates by up to 1700% for some.
- Proving essential in providing regular content internally in the form of infographics, case studies and blog posts which were leveraged to provide backlinks to the site.
The Vintage Compact Shop
Head of Marketing
Nov 2013 - Apr 2021
- Product acquisition, development of service proposition and customer relationship management.
- Digital marketing consulting, full management of SEO planning and strategy.
- Out ranking major competitors Not On The High Street, Amazon and Ebay as of February 2017 for major key search terms (source: Ahrefs)