Angela F.

Experience

• 

  Curai Health

  Growth Advisor | Paid Search & GTM

  Aug 2025 - Present

  View Case Study here: https://growthdirective.com/results-curai-health

• 

  Stealth Startup

  Chief Growth Officer (Fractional)

  Feb 2025 - Present
• 

  The Growth Directive

  Fractional Chief Marketing Officer + Strategic Growth Consultant

  Apr 2022 - Present
• 

  The Brief

  Fractional Director of Growth

  Jul 2025 - Dec 2025

  View case study here: https://growthdirective.com/results-the-brief-ai

• 

  Bobbie

  Growth Advisor | Growth Marketing & Paid Media Strategy

  Apr 2025 - Nov 2025
• 

  Iyuno

  Growth Advisor | Marketing Strategy & Organic Growth

  Mar 2025 - Jul 2025
• 

  MB Sentinel®

  Growth Advisor | Marketing Strategy & GTM

  Feb 2025 - Jun 2025
• 

  East Coast Studio

  Growth Advisor

  Nov 2024 - Oct 2025
• 

  23andMe

  Growth Advisor | Performance Marketing

  Sep 2024 - Apr 2025
• 

  Lemonaid Health

  Growth Advisor | CRO & Organic Growth

  Apr 2024 - Apr 2025
• 

  Trend

  Growth Advisor

  Dec 2023 - Apr 2024
• 

  T. Colin Campbell Center for Nutrition Studies

  Growth Advisor | Demand Generation

  Oct 2023 - Sep 2025

  • Improving paid acquisition strategy across Meta, Google Ads, and Google Grant accounts.
  • 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
  • Increased CTR by 72%+.
  • Generated 1000+ leads for a new retreat initiative.
  • Significantly improved data insights
  • Improved paid social CTR by 200%
  • 𝘛𝘩𝘦 𝘊𝘦𝘯𝘵𝘦𝘳 𝘧𝘰𝘳 𝘕𝘶𝘵𝘳𝘪𝘵𝘪𝘰𝘯 𝘚𝘵𝘶𝘥𝘪𝘦𝘴 𝘪𝘴 𝘢 501𝘤3 𝘯𝘰𝘯-𝘱𝘳𝘰𝘧𝘪𝘵 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴 𝘰𝘧 𝘸𝘩𝘰𝘭𝘦 𝘧𝘰𝘰𝘥 𝘱𝘭𝘢𝘯𝘵-𝘣𝘢𝘴𝘦𝘥 𝘥𝘪𝘦𝘵𝘴.
• 

  Pebl (FKA Velocity Global)

  Demand Generation Advisor

  Jan 2023 - Aug 2024

  • Significantly improved paid search strategy for $1M+/mo. paid search budget.
  • 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
  • Reduced spam leads by 98%+ (eliminating 1000+ spam leads each month)
  • Reduced CPL by 50%+ (saving thousands of dollars per qualified lead generated)
  • Managed agency relationship and drove paid search strategy for $1M+/mo ad spend
  • 𝘝𝘦𝘭𝘰𝘤𝘪𝘵𝘺 𝘎𝘭𝘰𝘣𝘢𝘭 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘏𝘙𝘐𝘚 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘥𝘪𝘴𝘱𝘦𝘳𝘴𝘦𝘥 𝘵𝘦𝘢𝘮𝘴.
• 

  soona

  Growth Advisor

  Dec 2022 - Apr 2024
• 

  Housecall Pro

  Growth Advisor

  Dec 2022 - Nov 2023

  • Improved paid acquisition strategy and diversified paid channel mix.
  • 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
  • Reduced paid search CPLs by 42%
  • Significantly improved landing page CVR for paid ads.
  • Drove paid directory strategy, generating 100s of net-new leads per month.
  • Improved data and reporting for leadership team.
  • 𝘏𝘰𝘶𝘴𝘦𝘤𝘢𝘭𝘭 𝘗𝘳𝘰 𝘰𝘧𝘧𝘦𝘳𝘴 𝘊𝘙𝘔 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘩𝘰𝘮𝘦 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳𝘴.
• 

  Aeroflow Health

  Growth Advisor

  Dec 2022 - Apr 2023

  • Improved paid social strategy and influencer/UGC partnerships.
  • 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
  • Improved Meta & TikTok acquisition strategy for CGM division.
  • Improved TikTok influencer strategy for Urology division.
  • 𝘈𝘦𝘳𝘰𝘧𝘭𝘰𝘸 𝘏𝘦𝘢𝘭𝘵𝘩 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘱𝘢𝘵𝘪𝘦𝘯𝘵𝘴 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘮𝘦𝘥𝘪𝘤𝘢𝘭 𝘴𝘶𝘱𝘱𝘭𝘪𝘦𝘴 (𝘋𝘔𝘌) 𝘤𝘰𝘷𝘦𝘳𝘦𝘥 𝘣𝘺 𝘪𝘯𝘴𝘶𝘳𝘢𝘯𝘤𝘦 & 𝘔𝘦𝘥𝘪𝘤𝘢𝘳𝘦/𝘔𝘦𝘥𝘪𝘤𝘢𝘪𝘥.
• 

  HUNGRY

  Fractional Head of Growth

  Apr 2022 - Apr 2023

  • Generated 8 figures net-new marketing pipeline in <12 months.
  • 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
  • Improved website CVR by 125%+
  • Launched net-new eCommerce functionality
  • Significantly improved email marketing performance
  • Led in-house marketing team and agency partners.
  • Improved organic acquisition strategy (launched new Instagram account that gained 3000 followers in the first 3 months).
  • 𝘏𝘶𝘯𝘨𝘳𝘺 𝘝𝘟 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘳𝘦𝘮𝘰𝘵𝘦 𝘵𝘦𝘢𝘮-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢𝘯𝘥 𝘤𝘭𝘪𝘦𝘯𝘵 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘦𝘷𝘦𝘯𝘵𝘴 𝘭𝘦𝘥 𝘣𝘺 𝘤𝘦𝘭𝘦𝘣𝘳𝘪𝘵𝘺 𝘤𝘩𝘦𝘧𝘴.

• MrBeast

  Growth Advisor

  Mar 2022 - Mar 2022

  • Transformed organic short-form and partnership content strategy.
  • 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
  • Improved short-form strategy for TikTok, Instagram Reels, and YouTube Shorts.
  • Strategized content creation for partnerships with large brands (including Fortnite).
  • 𝘔𝘳𝘉𝘦𝘢𝘴𝘵 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳-𝘭𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘵𝘶𝘥𝘪𝘰 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘭𝘢𝘳𝘨𝘦-𝘴𝘤𝘢𝘭𝘦 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯𝘴.
• 

  Total Body Experts + Studio Cycles

  Marketing Director

  Oct 2021 - Apr 2022

  • Transformed growth strategy to create a profitable and dependable marketing pipeline.
  • 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
  • Reduced ad costs by 10% while increasing leads generated by 30%
  • Created abandoned cart sequence, adding 6-figures+ in net new revenue
  • Improved marketing team and agency partnership performance.
  • 𝘛𝘰𝘵𝘢𝘭 𝘉𝘰𝘥𝘺 𝘌𝘹𝘱𝘦𝘳𝘵𝘴 𝘴𝘦𝘭𝘭𝘴 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭-𝘨𝘳𝘢𝘥𝘦 𝘦𝘹𝘦𝘳𝘤𝘪𝘴𝘦 𝘦𝘲𝘶𝘪𝘱𝘮𝘦𝘯𝘵 𝘵𝘰 𝘢𝘵𝘩𝘭𝘦𝘵𝘦𝘴, 𝘴𝘵𝘶𝘥𝘪𝘰 𝘨𝘺𝘮𝘴, 𝘢𝘯𝘥 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘵𝘳𝘢𝘪𝘯𝘦𝘳𝘴.
• 

  StudioCycles

  Marketing Director

  Oct 2021 - Apr 2022

  • Improving paid acquisition strategy across Meta, Google Ads, and Google Grant accounts.
  • 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
  • Reduced ad costs by 10% while increasing leads generated by 30%
  • Created abandoned cart sequence, adding 6-figures+ in net new revenue
  • Improved marketing team and agency partnership performance.
  • 𝘚𝘵𝘶𝘥𝘪𝘰 𝘊𝘺𝘤𝘭𝘦𝘴 𝘪𝘴 𝘰𝘸𝘯𝘦𝘥 𝘣𝘺 𝘛𝘰𝘵𝘢𝘭 𝘉𝘰𝘥𝘺 𝘌𝘹𝘱𝘦𝘳𝘵𝘴. 𝘐 𝘳𝘢𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘣𝘰𝘵𝘩 𝘣𝘳𝘢𝘯𝘥𝘴 𝘥𝘶𝘳𝘪𝘯𝘨 𝘮𝘺 𝘵𝘪𝘮𝘦 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺.

• Venus Med Spa

  Marketing Director

  May 2021 - Oct 2021

  • Created growth strategies that significantly improved all digital marketing channels.
  • 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
  • Increased organic Instagram bookings by 150%.
  • Led agency partnerships for net-new paid search initiative that generated 10x ROI.
  • 𝘝𝘦𝘯𝘶𝘴 𝘔𝘦𝘥 𝘚𝘱𝘢 𝘰𝘧𝘧𝘦𝘳𝘴 𝘮𝘦𝘥𝘪𝘤𝘢𝘭 𝘢𝘦𝘴𝘵𝘩𝘦𝘵𝘪𝘤 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘍𝘭𝘰𝘳𝘪𝘥𝘢 𝘢𝘯𝘥 𝘐𝘭𝘭𝘪𝘯𝘰𝘪𝘴.
• 

  MIDWEST TAX & FINANCIAL, INC.

  Marketing Manager

  Jan 2020 - Apr 2020

• Craft on Cotton LLC

  Growth Marketing Manager

  Jul 2017 - May 2021
• 

  Sea Grant

  Publications Assistant

  Jan 2015 - Mar 2017