Angela F.

View Case Study here: https://growthdirective.com/results-curai-health

View case study here: https://growthdirective.com/results-the-brief-ai

• Improving paid acquisition strategy across Meta, Google Ads, and Google Grant accounts.
• 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
• Increased CTR by 72%+.
• Generated 1000+ leads for a new retreat initiative.
• Significantly improved data insights
• Improved paid social CTR by 200%
• 𝘛𝘩𝘦 𝘊𝘦𝘯𝘵𝘦𝘳 𝘧𝘰𝘳 𝘕𝘶𝘵𝘳𝘪𝘵𝘪𝘰𝘯 𝘚𝘵𝘶𝘥𝘪𝘦𝘴 𝘪𝘴 𝘢 501𝘤3 𝘯𝘰𝘯-𝘱𝘳𝘰𝘧𝘪𝘵 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴 𝘰𝘧 𝘸𝘩𝘰𝘭𝘦 𝘧𝘰𝘰𝘥 𝘱𝘭𝘢𝘯𝘵-𝘣𝘢𝘴𝘦𝘥 𝘥𝘪𝘦𝘵𝘴.

• Significantly improved paid search strategy for $1M+/mo. paid search budget.
• 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
• Reduced spam leads by 98%+ (eliminating 1000+ spam leads each month)
• Reduced CPL by 50%+ (saving thousands of dollars per qualified lead generated)
• Managed agency relationship and drove paid search strategy for $1M+/mo ad spend
• 𝘝𝘦𝘭𝘰𝘤𝘪𝘵𝘺 𝘎𝘭𝘰𝘣𝘢𝘭 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘏𝘙𝘐𝘚 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘥𝘪𝘴𝘱𝘦𝘳𝘴𝘦𝘥 𝘵𝘦𝘢𝘮𝘴.

• Improved paid acquisition strategy and diversified paid channel mix.
• 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
• Reduced paid search CPLs by 42%
• Significantly improved landing page CVR for paid ads.
• Drove paid directory strategy, generating 100s of net-new leads per month.
• Improved data and reporting for leadership team.
• 𝘏𝘰𝘶𝘴𝘦𝘤𝘢𝘭𝘭 𝘗𝘳𝘰 𝘰𝘧𝘧𝘦𝘳𝘴 𝘊𝘙𝘔 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘩𝘰𝘮𝘦 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳𝘴.

• Improved paid social strategy and influencer/UGC partnerships.
• 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
• Improved Meta & TikTok acquisition strategy for CGM division.
• Improved TikTok influencer strategy for Urology division.
• 𝘈𝘦𝘳𝘰𝘧𝘭𝘰𝘸 𝘏𝘦𝘢𝘭𝘵𝘩 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘱𝘢𝘵𝘪𝘦𝘯𝘵𝘴 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘮𝘦𝘥𝘪𝘤𝘢𝘭 𝘴𝘶𝘱𝘱𝘭𝘪𝘦𝘴 (𝘋𝘔𝘌) 𝘤𝘰𝘷𝘦𝘳𝘦𝘥 𝘣𝘺 𝘪𝘯𝘴𝘶𝘳𝘢𝘯𝘤𝘦 & 𝘔𝘦𝘥𝘪𝘤𝘢𝘳𝘦/𝘔𝘦𝘥𝘪𝘤𝘢𝘪𝘥.

• Generated 8 figures net-new marketing pipeline in <12 months.
• 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
• Improved website CVR by 125%+
• Launched net-new eCommerce functionality
• Significantly improved email marketing performance
• Led in-house marketing team and agency partners.
• Improved organic acquisition strategy (launched new Instagram account that gained 3000 followers in the first 3 months).
• 𝘏𝘶𝘯𝘨𝘳𝘺 𝘝𝘟 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘳𝘦𝘮𝘰𝘵𝘦 𝘵𝘦𝘢𝘮-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢𝘯𝘥 𝘤𝘭𝘪𝘦𝘯𝘵 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘦𝘷𝘦𝘯𝘵𝘴 𝘭𝘦𝘥 𝘣𝘺 𝘤𝘦𝘭𝘦𝘣𝘳𝘪𝘵𝘺 𝘤𝘩𝘦𝘧𝘴.

• Transformed organic short-form and partnership content strategy.
• 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
• Improved short-form strategy for TikTok, Instagram Reels, and YouTube Shorts.
• Strategized content creation for partnerships with large brands (including Fortnite).
• 𝘔𝘳𝘉𝘦𝘢𝘴𝘵 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳-𝘭𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘵𝘶𝘥𝘪𝘰 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘭𝘢𝘳𝘨𝘦-𝘴𝘤𝘢𝘭𝘦 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯𝘴.

• Transformed growth strategy to create a profitable and dependable marketing pipeline.
• 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
• Reduced ad costs by 10% while increasing leads generated by 30%
• Created abandoned cart sequence, adding 6-figures+ in net new revenue
• Improved marketing team and agency partnership performance.
• 𝘛𝘰𝘵𝘢𝘭 𝘉𝘰𝘥𝘺 𝘌𝘹𝘱𝘦𝘳𝘵𝘴 𝘴𝘦𝘭𝘭𝘴 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭-𝘨𝘳𝘢𝘥𝘦 𝘦𝘹𝘦𝘳𝘤𝘪𝘴𝘦 𝘦𝘲𝘶𝘪𝘱𝘮𝘦𝘯𝘵 𝘵𝘰 𝘢𝘵𝘩𝘭𝘦𝘵𝘦𝘴, 𝘴𝘵𝘶𝘥𝘪𝘰 𝘨𝘺𝘮𝘴, 𝘢𝘯𝘥 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘵𝘳𝘢𝘪𝘯𝘦𝘳𝘴.

• Improving paid acquisition strategy across Meta, Google Ads, and Google Grant accounts.
• 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
• Reduced ad costs by 10% while increasing leads generated by 30%
• Created abandoned cart sequence, adding 6-figures+ in net new revenue
• Improved marketing team and agency partnership performance.
• 𝘚𝘵𝘶𝘥𝘪𝘰 𝘊𝘺𝘤𝘭𝘦𝘴 𝘪𝘴 𝘰𝘸𝘯𝘦𝘥 𝘣𝘺 𝘛𝘰𝘵𝘢𝘭 𝘉𝘰𝘥𝘺 𝘌𝘹𝘱𝘦𝘳𝘵𝘴. 𝘐 𝘳𝘢𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘣𝘰𝘵𝘩 𝘣𝘳𝘢𝘯𝘥𝘴 𝘥𝘶𝘳𝘪𝘯𝘨 𝘮𝘺 𝘵𝘪𝘮𝘦 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺.

• Created growth strategies that significantly improved all digital marketing channels.
• 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝘀
• Increased organic Instagram bookings by 150%.
• Led agency partnerships for net-new paid search initiative that generated 10x ROI.
• 𝘝𝘦𝘯𝘶𝘴 𝘔𝘦𝘥 𝘚𝘱𝘢 𝘰𝘧𝘧𝘦𝘳𝘴 𝘮𝘦𝘥𝘪𝘤𝘢𝘭 𝘢𝘦𝘴𝘵𝘩𝘦𝘵𝘪𝘤 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘍𝘭𝘰𝘳𝘪𝘥𝘢 𝘢𝘯𝘥 𝘐𝘭𝘭𝘪𝘯𝘰𝘪𝘴.