Emily Reed

Experience

• 

  LazerChampion

  Creative Leader | Creative Director

  Dec 2025 - Present

  Provide executive-level creative leadership for global brands and agencies, partnering directly with founders, CMOs, and senior stakeholders to shape brand direction, campaigns, and creative systems. Led end-to-end creative leadership across brand development, integrated campaigns, and content ecosystems for clients, including Netflix and Disney Defined brand architectures, visual systems, and narrative frameworks to support multi-channel execution across digital, social, experiential, and entertainment platforms Acted as senior creative advisor, translating business objectives into scalable creative strategies and execution roadmaps

  • Selected as a juror for leading industry awards, contributing POV on creative excellence, innovation, and craft standards
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  SmartMagic

  Group Creative Director

  Jan 2025 - Dec 2025

  SmartMagic is a creative agency specializing in brand and product strategy, design development, and advertising.

  • Lead and mentor a multi-disciplinary team of art directors, copywriters, and producers, fostering a culture of collaboration and performance.
  • Experimented and pioneered the use of generative AI for rapid concepting, brand language development, and workflow automation, reducing early-stage development timelines.
  • Built and optimized internal workflows to streamline operations and speed cross-functional alignment
• 

  ELA Advertising

  Creative Leader – Creative Director

  Dec 2024 - Mar 2025

  ELA Advertising was a creative ad agency providing advertising, branding, and production services.

• 

  Herbalife

  Global Director, Worldwide Creative Marketing

  Jan 2021 - Aug 2024

  Herbalife is a global nutrition and wellness company offering dietary supplements and health-oriented products.

  • Directed global creative marketing across 90+ markets, establishing the conceptual and stylistic vision for brand storytelling, executive keynotes, product launches, and integrated campaigns.
  • Led the company’s global rebrand, overseeing visual identity, digital transformation, and product packaging — modernizing the brand and creating consistency across all touchpoints worldwide.
  • Built and structured a global in-house agency with the VP of Creative Services, scaling a multidisciplinary team to deliver against business needs while improving speed and creative consistency.
  • Implemented process improvements that increased efficiency and reduced operating costs by 20%, while aligning workflows across Brand Marketing, Product Marketing, Social, Corporate Communications, CSR, Media Relations, and Executive Leadership.
  • Partnered directly with C-level executives to ensure creative strategy aligned with business objectives, driving stronger global engagement and measurable brand growth.
• 

  LazerChampion

  Creative Leader

  Nov 2018 - Feb 2025

  LazerChampion is a creative studio specializing in brand development, project management, and design conceptualization.

  • Delivered 10+ comprehensive brand initiatives, including commercials, digital content, and social campaigns—driving measurable awareness and growth for clients across entertainment, tech, and lifestyle.
  • Developed brand identities end-to-end (strategy, positioning, visual identity, collateral) for multiple brands, helping position them for funding, launches, and market expansion.
  • Provided strategic creative services across industries, with repeat clients helping to drive business growth.
• 

  Ayzenberg

  Integrated Creative Director

  Aug 2018 - Oct 2018

  Ayzenberg is a marketing and advertising agency known for brand acceleration and storytelling.

  • Developed and creatively led new business opportunities, responsible for conceptual development and creative strategic approach.
  • Oversaw overall creative development and assets for presentations and pitches

• space.camp

  Integrated Creative Director

  Oct 2017 - Aug 2018

  space.camp is a creative and technology agency part of Ayzenberg's network.

  • Co-Creative Lead of Agency; created org-charts, business plans, project scopes, and vision.
  • Managed a creative staff of twelve direct reports, five indirect reports, and additional partners throughout marketing and content creation operations for client portfolio.
  • Developed and led campaigns for multiple clients, including Facebook and Oculus.
  • Developed and led integrated 360 multi-channel initiatives, including commercials, digital, and social media.
  • Cultivated relationships with key stakeholders to ensure project execution and maintain continuous business.
  • Awards – Golden Trailer Awards - 2018 – Most Innovative Advertising for a Brand/Product – Oculus – American Advertising Awards Los Angeles - 2018 - Bronze - Art Direction Campaign – Oculus – American Advertising Awards Los Angeles - 2018 - Bronze - Cinematography – Oculus
• 

  Golin

  Creative Director/Associate Creative Director

  Feb 2014 - Oct 2016

  • Led Creative on 10+ accounts, including Toyota, Nestlé, Luna, and St. Michelle Wine Estates, driving integrated campaigns across digital, social, and broadcast.
  • Achieved an 85% new business pitch success rate, winning contracts with brands such as Clif, Barbie, Frito-Lay, and Toyota.
  • Directed and mentored a team of five in content creation, marketing, and advertising operations, building a high-performance culture that consistently delivered award-winning work.
  • Awards
  • Gold SABRE Award – 2016 – Toyota: Share the Journey
  • Gold SABRE Award – Automotive – 2015 – Toyota Sienna Influencer Launch Campaign
• 

  Herzog and Company

  Contract - Senior Art Director

  Jan 2014 - Feb 2014

  Herzog & Company is an Emmy® Award-winning entertainment company producing content for network, cable, and digital outlets.

  • Art Directed, concepted, and created the title sequence for CNN Films, Lady Valor: The Kristin Beck Story.
  • Provided leadership for the creative team (five personnel) while their Creative Director was on sabbatical
  • Creative and art directed, conceived, and created the title sequence for CNN Films, Lady Valor: The Kristin Beck Story.
• 

  Fox (Film, TV and Sports)

  Design Director/Art Director

  Jun 2011 - Dec 2013

  The Walt Disney Company is a leading diversified international family entertainment and media enterprise.

  • Oversaw and provided creative direction for motion design of all productions within the FOX network managing a department of 13 designers to ensure optimal design and creative output quality.
  • Supported 20+ campaigns across platforms, including video/motion design, web, outdoor, and mobile.
  • Collaborated with digital and key art teams on the creative direction to ensure the execution of promotional materials.
  • Reported to the VP of Broadcast and SVP of Design on project updates, timelines, collateral, and scope of work.
  • Won 4 ProMax BDA awards for the excellent design and development of the company's brand, including the most effective brand campaign.