Erwin G.

Experience

• ADT - Acquisition Deal Team

  Co-Founder and M&A Advisor

  Jul 2025 - Present

  ADT - Acquisition Deal Team is a company.

  • ADT helps startups, founders, and investors grow through acquisitions.
  • Most founders think acquisitions are only for large companies.
  • We source deals, structure transactions, and guide founders through the full acquisition process.
  • European focus, with cross-border experience across Spain, Ireland, UK, and North America.
  • Many advisory relationships that start with strategy end with an acquisition conversation.
  • ADT is where that conversation goes.
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  The Coaching Edge Podcast

  Co Host

  Mar 2025 - Present

  Hosted by Dr. Steve Jeffs and Erwin de Grave, The Coaching Edge Podcast is all about real conversations with coaches, business leaders, and experts who have something interesting to say. We dive into the experiences that shape coaching—what drew people to it, the challenges they’ve faced, and how they’re using coaching in unexpected ways. No scripts, no polished answers—just open, insightful discussions about coaching, business, and whatever else grabs our attention.

  • Host real conversations with coaches, business leaders, and people who have something interesting to say.
  • Co-hosted with Dr Steve Jeffs with no scripts and no polished answers.
  • Run honest discussions about coaching, business, and what it takes to build something that lasts.
• 

  The Coaching Tools Company

  Fractional Chief Executive Officer

  Jul 2024 - Present

  The Coaching Tools Company.com is based on Salt Spring Island, BC, Canada. Launched in March 2009, it became an official Business Solutions Partner with the ICF (International Coach Federation) in 2013. The Coaching Tools Company.com is a division of Simplicity Life Coaching Ltd.

  • Leading the strategic and commercial turnaround of one of the most established coaching tools platforms in the world.
  • Focused on business model adaptation in a market reshaped by AI.
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  The Guiding Matrix

  Founding Board Member - M&A and Strategy

  Mar 2023 - Present

  At The Guiding Matrix, we're dedicated to transforming coaching practices into thriving businesses by integrating coaching excellence with strategic business leadership. Our offerings include specialized support, training programs, and mastermind groups, all designed to empower you, the coach, to elevate your practice and weave in effective business leadership principles. This dual focus ensures the success of both you as a professional and your business.

  • Provide board-level strategy and M&A advisory for a coaching and leadership development group.
  • Support operations across the UK, US, and Canada.

• EdG Holding 1315

  Strategic Advisor and M&A Investor

  Jul 2020 - Present

  EdG Holding 1315 is a company.

  • Work with a small number of founders, CEOs, and business owners who have built something real and keep hitting a ceiling they cannot break through on their own.
  • Step in, see what they cannot see from inside, tell them how things actually are, and stay until something moves.
  • Not advisory from the outside; inside the machine with them.
  • When the right move requires a capability or connection the client does not have, I find it using a 25-year network across Europe and North America.
  • Hold equity positions in several ventures across Europe and work on acquisition strategy through ADT (Acquisition Deal Team).
  • Based in Málaga, Spain and working with clients across Spain, Europe, and North America.

• EdG Holding 1315

  M&A Investor and Business Mentor

  Jul 2020 - Present

  • Partner with management teams and financing partners to scale healthy SMEs with €1MM–€10MM in revenue.
  • Enable business owners to step aside with improved financial outcomes and time for other pursuits.
  • Focus on technology, software, business services, and SaaS coaching-related businesses.
• 

  Dyntra ivzw

  Vice President

  Aug 2019 - Present

  Dyntra ivzw is an international non-profit organisation that promotes the values and principles of open government and transparency on all levels of the public sector, elected officials and private sector.

  • Fight opacity and corruption through promotion and implementation of citizen-driven dynamic transparency and open government.
  • Use Dyntra.org, the Social Hub of Transparency and Open Government, to achieve our mission.
  • Build international relations with governments, CSOs, and politicians to implement Dyntra.org in different countries and regions.
  • Connect with foundations and funders to find potential funding and grants for country-specific transparency projects.
• 

  oGov

  Co-Founder and Board Member

  Jan 2017 - Present

  oGov es una consultora GovTech especializada en innovación e implantación de proyectos de Transparencia y Gobierno Abierto.

  • Co-founder of a technology and consultancy firm specialising in open government, transparency, and civic accountability.
  • Our SaaS platform (oGov System) is used by public institutions and organisations across multiple countries to rebuild citizen trust through real-time transparency.

• Innosphere

  Partner

  Dec 2014 - Present

  Innosphere is a company.

  • Innosphere is a hub for innovative projects and startups that offer innovations to significantly improve people’s and organisations' lives.
  • Incubation and acceleration include coaching, mentoring, and consulting in innovation strategy, investment sourcing, and scaling.

• Trafalgar Cinema

  International Relations Director

  May 2019 - Nov 2023

  Trafalgar Cinema is a company.

  • Trafalgar Cinema leads worldwide production of cinema and documentary series that enable social transformation through audiovisual content.
  • Aim to raise awareness for collaborative, environmentally respectful, and human-rights-centered paradigms.
  • Work with multidisciplinary film professionals, sociologists, and political scientists to create impactful filmography.

• EdG Media Group

  Executive Director

  Apr 2019 - Dec 2022

  EdG Media Group is a company.

  • Help organisations reach over 80 million viewers by creating Connect TV Channels on Roku and Amazon Fire TV.
  • Support clients with channel creation and distribution; website: https://www.edgmediagroup.com/.
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  Dyntra ivzw

  International Relations Director & Co-founder

  Sep 2014 - Aug 2019

  • Dyntra.org is the Social Hub of Transparency and Open Government.
  • Measure in real time the transparency level of public and private organisations, with 4,200+ organisations in 193 countries and 1,000+ evaluators on the platform.
  • Responsible for developing the international market.
• 

  Soluntia

  Managing Director

  Dec 2013 - Dec 2016

  Soluntia es una compañía dedicada a la Gestión de Conocimiento e Innovación dentro del marco de las Tecnologías de la Información. Desde su nacimiento como spin-off, el ecosistema de Soluntia se compone de: universidades, empresas, asociaciones, fundaciones y profesionales independientes (investigadores, analistas, consultores, expertos…) Se trabaja por divisiones en grupos de varios componentes que elaboran marcos de conocimiento que designen un conjunto de estructuras cognitivas basadas en experiencias e investigación. Su misión principal consiste en ayudar a procesar, organizar y comprender la información y experiencia en conocimiento para su posterior transferencia a las Organizaciones y Sociedad. “Soluciones de Gestión del Conocimiento e Innovación en las Tecnologías de la Información” ¿De dónde venimos? Soluntia® nace de un proyecto dentro del seno del Grupo de Investigación de Integración de Tecnologías de la Información en las Organizaciones, compuesto por los siguientes patronos: Universidad Politécnica de Valencia, Universidad Politécnica Madrid, Universidad Politécnica de Cataluña, Universidades de Murcia, Universidad de Cantabria Instituto Tecnológicos ai2.-Instituto Universitario de Automática e Informática Industrial, ITI - Instituto Tecnológico de Informática, AIMME.- Instituto Tecnológico Metalmecánico, AITEX-Instituto Tecnológico Textil. y otras muchas empresas y organizaciones de primer nivel Soluntia Nace como proyecto en 2007 y es presentada en el 2009 en el 1er Congreso Iberoamericano del Soporte de Conocimiento con la Tecnología como Proyecto Soluntia: primera empresa en red de consultores. Soluntia nace como empresa a finales del 2009 centrando sus operaciones en la estrategia de negocio en entornos digitales. Actualmente las sedes de la organización se encuentran en Londres, Panamá y Málaga..

  • Soluntia is a Strategy Innovation Hacking company helping organisations create and implement innovation strategies in information technology.
  • Work includes coaching, mentoring, and consulting around strategy, investment, and organisational growth.
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  Soluntia

  CBDO - Chief Business Development Officer

  Jul 2011 - Dec 2015

  • Develop business nationally and internationally and treat Soluntia as a startup to hack growth.
  • Support organisations in creating, implementing, and following up innovation strategies in IT.
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  Soluntia

  Business Advisor / Asesor de Negocio

  Jun 2010 - Jul 2011

  • Help entrepreneurs multiply their business by focusing on implementation and follow-up of business and marketing plans.
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  XXX-Coaching

  Transformation Coach | Founder

  Oct 2007 - May 2020

  XXX-Coaching is a high-level coaching practise that helps a selective group of people in achieving their 3X in life.

  • Help entrepreneurs transform their business to a successful business and a happy personal life.

• Coach of the Airwaves Inc.

  Director of Operations for Europe, Latin America, Asia and Oceania

  Oct 2007 - Feb 2008

  Coach of the Airwaves Inc. is a company.

  • Coach of the Airwaves represents coaches who broadcast over radio or television internationally.
  • Responsible for growing the market, promoting COTA, and supporting members across Europe, Latin America, Asia and Oceania.
  • COTA is humanitarian oriented and supports projects aimed at improving lives worldwide.

• REALISE YOUR DREAMS SPAIN 2007 SL

  Radio Host on 'Radio Coaching'

  Aug 2007 - May 2009

  • Broadcasting of several weekly live internet radio programs on my own radio station called 'Radio Coaching' related to coaching, and personal & professional development:
  • The Coaching Panel
  • Extasis Coaching and
  • Femme Fatale

• REALISE YOUR DREAMS SPAIN 2007 SL

  Small Business Consultant & Coach

  Aug 2006 - Dec 2012

  REALISE YOUR DREAMS SPAIN 2007 SL is a company.

  • Help and support small business owners to grow their businesses to a sustainable, profitable level.
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  Marriott Vacations Worldwide

  Sales Administrator

  Mar 2006 - Apr 2007

  We strive to create the most expansive, immersive world of vacation and leisure experiences. We develop premium resorts and innovative travel options around...

  • Performed sales administration and report management.

• Vital Enterprises Limited

  Director - Marketing Consultant

  Oct 2003 - Feb 2006

  Vital Enterprises Limited is a company.

  • Promote well-being through trainings and workshops in personal, professional, and spiritual development.
  • Provide marketing and management consultancy to generate more profit for SMEs and professionals.
  • Promote health-related product lines including herbal products and water vitalisers.
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  IMPAC® Integrated Control Systems, Inc.

  Consultant and Trainer

  Jun 2003 - Sep 2003

  Clients in over 60 countries across North America, Europe, and Asia, utilize IMPAC® Systems to provide hands-on implementation of significant cost reduction/productivity improvement efforts. Unlike the “fad surfing” approach of running from one so called management solution to another, IMPAC® provides a proven, time-tested implementation process with a firm track record of success in virtually every industry and sector of public life. IMPAC® analyzes existing practices, then designs and installs the necessary improvements based upon IMPAC® productivity principles. IMPAC® uses an integrated approach to supervisory management and point of execution control. IMPAC program implementation involves operational systems analyses, enhancements and augmentations. It employs proven and successful behavior and skills training interventions. In most cases, IMPAC® can guarantee results without capital expenditures!

  • Consultant and trainer on a Belgium-wide project to reduce operational costs.

• European Performance Institute

  Management Consultant

  Jan 1997 - Dec 1999

  European Performance Institute is a company.

  • Delivered operational improvement projects for multinational clients in multiple industries.
  • Specialised in management information systems, production planning, purchasing, and cost reduction.
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  Mercedes-Benz AG

  Dissertation

  Jul 1995 - Sep 1995

  Mercedes-Benz is a globally renowned German luxury automotive brand synonymous with engineering excellence, pioneering innovation, and sophisticated design.

  • Wrote a dissertation on price positioning strategy for a new Mercedes‑Benz car series relative to existing models and competitors.
  • Assisted the department head with presentations and projects and helped placement students integrate into the department.
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  Mercedes-Benz AG

  Placement

  Jul 1994 - Jan 1995

  • Placement in Produktmarketing und Marktmanagement für Europa; organised test-drives and visits.
  • Conducted research, prepared projects, and assisted with integration tasks for placement students.