Evan C.

Experience

• 

  Principle42

  Chief Product Officer

  Oct 2024 - Present

  Principle42 helps startups and growing businesses move from complexity to clarity. Focused on product strategy, go-to-market acceleration, and fractional product leadership, giving founders executive-level expertise without full-time overhead. P42 helps sharpen product vision, launch with confidence, and scale smarter.

  • Led audits to align product strategy with execution, uncovering opportunities for growth and clarity in product journeys.
  • Guided numerous startups from idea to launch with the Go-to-Market Accelerators, significantly reducing time-to-market.
  • Mentored and scaled product teams, establishing processes that enhanced long-term product success.
  • Cultivated a foundation of simplicity and clarity, enabling businesses to accelerate growth and navigate complexities with ease.
• 

  Clutch

  Vice President of Strategy & Product

  Mar 2023 - Oct 2024

  Human-centered consulting firm offering Govtech, strategic consulting, program management, organizational change management, as well as training and development for the public government sector.

  • Developed and executed a forward-looking product vision, aligning key product developments with strategic goals, resulting in $50 million in revenue growth
  • Orchestrated 5 new products and 3 new company launches, including go-to-market strategies, sales enablement, and customer feedback integration, driving new business growth and revenue.
  • Led the development and execution of a comprehensive product roadmap contributing to a 50% increase in product availability.
• 

  Perceptyx

  Director of Product Management

  Feb 2022 - Feb 2023

  Perceptyx is an AI-powered employee experience and people analytics platform that helps companies gather employee feedback, analyze the data, and turn it into actionable insights.

  • Delivered a strategic roadmap and led multiple teams to drive $70 million in revenue.
  • Developed and implemented packaging and pricing strategies for all product lines, optimizing profitability and enhancing market competitiveness.
  • Developed and spearheaded the adoption of an organizational OKR strategy, alignin
• 

  American Express

  Senior Product and Marketing Strategist

  Nov 2012 - Feb 2022

  • Led the development and implementation of product strategies and go-to-market plans, aligning roadmaps to business objectives and driving customer-first marketing solutions.
  • Launched an International Digital Offer Ecosystem, generating over $15 million in revenue.
  • Directed the development of marketing programs and deployed disruptive technologies, leading to the execution of over 12,000 campaigns annually and significantly increasing marketing reach.
• 

  VinTank

  Chief Operating Officer

  Jan 2007 - Nov 2012

  • Led the development and operations of VinTank, building the world’s leading Social Media Monitoring and SCRM software for the wine industry, resulting in the successful acquisition of the company by a major digital consulting organization.
  • Developed tools and strategies to monitor and analyze 300 million daily conversations from social networks, applying 40 million interactions to brands, companies, and regions.
  • Built and launched a wine data syndication network that served over 300 partner companies, delivering critical data on wines, wineries, locations, and consumer trends.

• Clic2Communicate

  Chief Executive Officer

  Feb 2005 - Jan 2007

  Software company that offered communication tools and custom software solutions for the hospitality and golf industries, including a proprietary email communication system..

• EMC Solutions

  Chief Executive Officer

  Dec 1999 - Feb 2005

  Hospitality-industry software consulting firm specializing in innovative marketing solutions for hotels and resorts. Spearheaded the development of interactive marketing collateral, digital sales kits, third-party booking engines, and custom websites, helping clients enhance their online presence and drive bookings.