Evan C.

Principle42 helps startups and growing businesses move from complexity to clarity. Focused on product strategy, go-to-market acceleration, and fractional product leadership, giving founders executive-level expertise without full-time overhead. P42 helps sharpen product vision, launch with confidence, and scale smarter.

• Led audits to align product strategy with execution, uncovering opportunities for growth and clarity in product journeys.
• Guided numerous startups from idea to launch with the Go-to-Market Accelerators, significantly reducing time-to-market.
• Mentored and scaled product teams, establishing processes that enhanced long-term product success.
• Cultivated a foundation of simplicity and clarity, enabling businesses to accelerate growth and navigate complexities with ease.

Human-centered consulting firm offering Govtech, strategic consulting, program management, organizational change management, as well as training and development for the public government sector.

• Developed and executed a forward-looking product vision, aligning key product developments with strategic goals, resulting in $50 million in revenue growth
• Orchestrated 5 new products and 3 new company launches, including go-to-market strategies, sales enablement, and customer feedback integration, driving new business growth and revenue.
• Led the development and execution of a comprehensive product roadmap contributing to a 50% increase in product availability.

Perceptyx is an AI-powered employee experience and people analytics platform that helps companies gather employee feedback, analyze the data, and turn it into actionable insights.

• Delivered a strategic roadmap and led multiple teams to drive $70 million in revenue.
• Developed and implemented packaging and pricing strategies for all product lines, optimizing profitability and enhancing market competitiveness.
• Developed and spearheaded the adoption of an organizational OKR strategy, alignin

• Led the development and implementation of product strategies and go-to-market plans, aligning roadmaps to business objectives and driving customer-first marketing solutions.
• Launched an International Digital Offer Ecosystem, generating over $15 million in revenue.
• Directed the development of marketing programs and deployed disruptive technologies, leading to the execution of over 12,000 campaigns annually and significantly increasing marketing reach.

• Led the development and operations of VinTank, building the world’s leading Social Media Monitoring and SCRM software for the wine industry, resulting in the successful acquisition of the company by a major digital consulting organization.
• Developed tools and strategies to monitor and analyze 300 million daily conversations from social networks, applying 40 million interactions to brands, companies, and regions.
• Built and launched a wine data syndication network that served over 300 partner companies, delivering critical data on wines, wineries, locations, and consumer trends.

Software company that offered communication tools and custom software solutions for the hospitality and golf industries, including a proprietary email communication system..

Hospitality-industry software consulting firm specializing in innovative marketing solutions for hotels and resorts. Spearheaded the development of interactive marketing collateral, digital sales kits, third-party booking engines, and custom websites, helping clients enhance their online presence and drive bookings.