I'm a former oil & gas engineer turned product leader. I leverage an engineering undergrad with deep knowledge in stats, maths, and analytics and a business education from Chicago Booth to drive growth for clients and their users. My primary work has been in AdTech, ecommerce, and user analytics but a personal passion and side projects in applications of AI/ML keep me abreast on the cutting edge trends in building tools with emerging models and training frameworks.
Product Manger - Web Direct Response ML Optimization
Snapchat Ads is a digital advertising platform by Snap Inc. that lets businesses target over 800 million monthly active users through immersive, mobile-first video ads, sponsored filters, and augmented reality collections. Ad products range from brand / reach to highly technical, ML-based lower funnel performance products.
Mar 2023 — Present
Shark Studios
Consultant
Product research and development studio, partnering with clients in the consumer and sports industries
Partnered with client to build new end-to-end ecommerce platform
Jul 2024 — May 2024
Reddit
Product Manager - App DR & 3P Measurement
Front page of the internet
Owned strategy for ads measurement and identity for app promotion ads and 3P measurement (MMM, MTA, Lift)
Jan 2022 — Aug 2023
Curated
General Manager, New Verticals
Led Go-To-Market in new business verticals to expand category offerings
Aug 2020 — Jan 2022
Wayfair
General Manager, Hardware
Led customer experience & strategic growth for Hardware category
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