Garrett B.

Boulder, CO, USA

  1. Product
  2. Product Management
  3. Large Enterprise
  4. Social Network
  5. Scaleup
  6. Google Analytics

Growth Product | Advanced Analytics | eCommerce Operations

I'm a former oil & gas engineer turned product leader. I leverage an engineering undergrad with deep knowledge in stats, maths, and analytics and a business education from Chicago Booth to drive growth for clients and their users. My primary work has been in AdTech, ecommerce, and user analytics but a personal passion and side projects in applications of AI/ML keep me abreast on the cutting edge trends in building tools with emerging models and training frameworks.

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Garrett B.

Work

Experience

  • Snap

    Snap

    Product Manger - Web Direct Response ML Optimization

    Jun 2025 - Present

    Snapchat Ads is a digital advertising platform by Snap Inc. that lets businesses target over 800 million monthly active users through immersive, mobile-first video ads, sponsored filters, and augmented reality collections. Ad products range from brand / reach to highly technical, ML-based lower funnel performance products.

  • Shark Studios

    Shark Studios

    Consultant

    Mar 2023 - Present

    Product research and development studio, partnering with clients in the consumer and sports industries

    • Partnered with client to build new end-to-end ecommerce platform
  • Reddit

    Reddit

    Product Manager - App DR & 3P Measurement

    Jul 2024 - May 2024

    Front page of the internet

    • Owned strategy for ads measurement and identity for app promotion ads and 3P measurement (MMM, MTA, Lift)
  • Curated

    Curated

    General Manager, New Verticals

    Jan 2022 - Aug 2023

    • Led Go-To-Market in new business verticals to expand category offerings
  • Wayfair

    Wayfair

    General Manager, Hardware

    Aug 2020 - Jan 2022

    • Led customer experience & strategic growth for Hardware category

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