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Rogersville, TN 37857, USA

Holli W.

Revolutionizing Market Dynamics | Transforming Brands with Strategic Insight | Driving Sustainable Growth

Holli Woodard, with an MBA in Marketing & International Business and adept in leveraging digital marketing proficiency, is a visionary marketing and sales executive renowned for her ability to spearhead business growth and competitive positioning. Her career, marked by roles such as Chief Commercial Officer and Global Marketing Director, showcases her expertise in developing and executing strategies that enhance customer acquisition, brand innovation, and market share expansion. Woodard thrives under pressure, leading top-performing teams to deliver outstanding results through data-driven decisions and customer-centric approaches. Her strategic leadership has consistently resulted in substantial revenue growth, market expansion, and operational efficiency improvements, solidifying her reputation as an elite performer in driving sustainable business success.

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Holli W.

Experience

Dec 2025 — Present
Bostik

Bostik

Sr. Strategic Market Development Leader - Consumer & Construction

Bostik is a leading global adhesive specialist in industrial, construction, and consumer markets, part of the Arkema Group.

  • Developed and executed commercial strategies for a $500M+ portfolio, optimizing revenue growth and go-to-market execution.
  • Led a 4-person cross-functional team in market strategy and new business development, enhancing sales enablement and value propositions.
  • Expanded margins through optimized portfolio mix and disciplined pricing, prioritizing key customer segments.
May 2025 — Nov 2025
Fract

Fract

CRO/Head of Sales & Marketing

An AI-powered geospatial SaaS platform that helps businesses optimize territories and accelerate market growth.

  • I lead the company’s sales, marketing, and product go-to-market strategy.
  • I developed high-performing teams, defined our market positioning, and drove execution across revenue operations, customer success, and product alignment
  • With P&L ownership, I oversaw revenue growth, forecasting, budgeting, and operational performance while implementing data-driven GTM strategies that leverage Fract’s unique location-intelligence capabilities
  • My role centered on expanding market reach, developing strategic partnerships, and delivering a seamless customer experience that informs ongoing product innovation and long-term growth
Jan 2024 — Dec 2024
LyondellBasell

LyondellBasell

Global Marketing & NA Business Director

LyondellBasell is one of the world's largest plastics, chemicals, and refining companies.

  • Led a global commercial team of 20+ members in marketing, sales enablement, and product strategy, aligning demand generation with supply chain operations.
  • Launched a sustainability-focused sub-brand, enhancing market differentiation and supporting premium positioning.
  • Implemented Salesforce CRM to capture voice-of-customer insights, boosting pipeline growth and commercial execution.
Mar 2022 — Dec 2023
Eastman

Eastman

Global Sustainability Market Research Leader (Director)

Eastman is a global specialty materials company offering products found in items people use every day.

  • Orchestrated training sessions for global HOC analysts on sustainability techniques, enhancing market research operations.
  • Developed ESG category roadmaps, improving enterprise-level sustainability initiatives and ensuring timely project completion.
  • Conducted competitive market research providing actionable insights that boosted decision-making and improved efficiency by 30%.
Feb 2019 — Mar 2022
Eastman

Eastman

Innovation Leader - Strategic Marketing

  • Enhanced revenue from $1M to $3M through strategic marketing for recycled plastic drinkware, engaging clients like Target and Williams Sonoma.
  • Improved sales volume via strategic marketing plans, increasing business revenues by 60% YoY.
  • Built strong relationships with top clients by creating effective strategies for consumer durable plastics.
Jul 2012 — Feb 2019
BASF

BASF

Sr. Global Market Development Manager: Specialty Business

BASF is a leading multinational chemical producer focused on sustainability and innovation.

  • Led a team across North America generating $10M+ in yearly revenue by expanding into various markets such as automotive and HVAC.
  • Secured $6M in revenue by partnering with OEMs like Ford and GM, integrating BASF materials in multiple platforms.
  • Revamped marketing processes, enhancing product adoption across multiple regions.
Jul 2007 — Jul 2012
The Dow Chemical Company

The Dow Chemical Company

Account Manager

Dow is a materials science leader delivering innovative, sustainable solutions in packaging, infrastructure, and consumer care.

Feb 2005 — Jun 2007
Sherwin-Williams

Sherwin-Williams

Formulation Chemist

Sherwin-Williams provides paints, stains, and coating solutions for various industries.

Feb 2004 — Feb 2005
A123 Systems

A123 Systems

Research Associate

A123 Systems is known for its high-performance lithium-ion batteries and energy storage solutions.

Oct 2002 — Feb 2004
Henkel

Henkel

Research Associate

Henkel is a global supplier of adhesives, sealants, and functional coatings for various industries.