Holli W.

Experience

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  Bostik

  Sr. Strategic Market Development Leader - Consumer & Construction

  Dec 2025 - Present

  Bostik is a leading global adhesive specialist in industrial, construction, and consumer markets, part of the Arkema Group.

  • Developed and executed commercial strategies for a $500M+ portfolio, optimizing revenue growth and go-to-market execution.
  • Led a 4-person cross-functional team in market strategy and new business development, enhancing sales enablement and value propositions.
  • Expanded margins through optimized portfolio mix and disciplined pricing, prioritizing key customer segments.
• 

  Fract

  CRO/Head of Sales & Marketing

  May 2025 - Nov 2025

  An AI-powered geospatial SaaS platform that helps businesses optimize territories and accelerate market growth.

  • I lead the company’s sales, marketing, and product go-to-market strategy.
  • I developed high-performing teams, defined our market positioning, and drove execution across revenue operations, customer success, and product alignment
  • With P&L ownership, I oversaw revenue growth, forecasting, budgeting, and operational performance while implementing data-driven GTM strategies that leverage Fract’s unique location-intelligence capabilities
  • My role centered on expanding market reach, developing strategic partnerships, and delivering a seamless customer experience that informs ongoing product innovation and long-term growth
• 

  LyondellBasell

  Global Marketing & NA Business Director

  Jan 2024 - Dec 2024

  LyondellBasell is one of the world's largest plastics, chemicals, and refining companies.

  • Led a global commercial team of 20+ members in marketing, sales enablement, and product strategy, aligning demand generation with supply chain operations.
  • Launched a sustainability-focused sub-brand, enhancing market differentiation and supporting premium positioning.
  • Implemented Salesforce CRM to capture voice-of-customer insights, boosting pipeline growth and commercial execution.
• 

  Eastman

  Global Sustainability Market Research Leader (Director)

  Mar 2022 - Dec 2023

  Eastman is a global specialty materials company offering products found in items people use every day.

  • Orchestrated training sessions for global HOC analysts on sustainability techniques, enhancing market research operations.
  • Developed ESG category roadmaps, improving enterprise-level sustainability initiatives and ensuring timely project completion.
  • Conducted competitive market research providing actionable insights that boosted decision-making and improved efficiency by 30%.
• 

  Eastman

  Innovation Leader - Strategic Marketing

  Feb 2019 - Mar 2022

  • Enhanced revenue from $1M to $3M through strategic marketing for recycled plastic drinkware, engaging clients like Target and Williams Sonoma.
  • Improved sales volume via strategic marketing plans, increasing business revenues by 60% YoY.
  • Built strong relationships with top clients by creating effective strategies for consumer durable plastics.
• 

  BASF

  Sr. Global Market Development Manager: Specialty Business

  Jul 2012 - Feb 2019

  BASF is a leading multinational chemical producer focused on sustainability and innovation.

  • Led a team across North America generating $10M+ in yearly revenue by expanding into various markets such as automotive and HVAC.
  • Secured $6M in revenue by partnering with OEMs like Ford and GM, integrating BASF materials in multiple platforms.
  • Revamped marketing processes, enhancing product adoption across multiple regions.
• 

  The Dow Chemical Company

  Account Manager

  Jul 2007 - Jul 2012

  Dow is a materials science leader delivering innovative, sustainable solutions in packaging, infrastructure, and consumer care.

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  Sherwin-Williams

  Formulation Chemist

  Feb 2005 - Jun 2007

  Sherwin-Williams provides paints, stains, and coating solutions for various industries.

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  A123 Systems

  Research Associate

  Feb 2004 - Feb 2005

  A123 Systems is known for its high-performance lithium-ion batteries and energy storage solutions.

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  Henkel

  Research Associate

  Oct 2002 - Feb 2004

  Henkel is a global supplier of adhesives, sealants, and functional coatings for various industries.