James A.

• Lead growth-strategy and AI-enablement engagements for founder-led businesses across professional services, education and technology.
• Connect marketing, sales and operations through growth assessments, prioritized execution plans and revenue-linked performance scorecards.
• Build demand-generation and marketing operations, including CRM workflows, partner and referral programs, campaign execution and lead-to-revenue reporting.
• Apply AI to marketing workflows and process automation, translating business priorities into practical systems and team adoption.

Led 5 direct reports and collaborated with 20+ cross-functional partners across 4 business units. Aligned 11 teams around one Americas revenue plan and 6 shared KPIs.

• Scaled marketing-sourced pipeline from $800M to $3B while managing an $8M marketing budget, integrating field, digital demand and partner co-marketing.
• Reduced customer acquisition cost 26% and improved the LTV-to-CAC ratio 12% through AI-enabled targeting, segmentation and predictive scoring.
• Led the SMB Americas sales development (SDR) team responsible for nurturing and qualifying leads before handoff to sales.
• Managed agency, vendor and contractor resources supporting field marketing, digital demand and partner programs alongside internal teams.
• Built role-based AI training to embed targeting, segmentation and measurement capabilities in daily marketing work.

• Owned US East SMB marketing-sourced pipeline, growing it from $150M to $380M through AI-enabled targeting, lifecycle programs and partner co-marketing.
• Promoted to Head of Field & Partner Marketing, SMB Americas, following program results and cross-functional impact.

Directed field and partner/channel marketing for a 110+ person organization, with responsibility spanning enterprise verticals and multi-channel go-to-market execution.

• Unified field, digital, retail, contact-center and partner/channel programs into one campaign plan, delivering 65% pipeline growth across 9 priority markets through account-based marketing.
• Built reseller co-marketing and channel-enablement programs, aligning field events, joint campaigns and partner execution around a shared plan.
• Directed enterprise-vertical field programs, including financial services in the Northeast corridor.
• Extended field and channel marketing across the US-Mexico corridor, working with Iusacell on cross-border execution.

Led the team and go-to-market strategy connecting AT&T enterprise relationships with consumer mobile acquisition and recurring revenue.

• Built a six-channel loyalty program reaching 52.8M employees, military members, students and union members, generating $1B+ in recurring mobile revenue.
• Directed enterprise workforce loyalty programs across 10,000+ accounts, embedding marketing commitments into enterprise contracts.
• Launched a program converting enterprise B2B contracts into ongoing B2C revenue, linking account relationships with consumer acquisition.

• Directed the acquired company's sales organization and customer operations through integration into AT&T.
• Migrated 1M+ customers onto AT&T infrastructure with zero service failures, preserving the acquired revenue base through the transition.
• Used the integration to drive product and service upgrades, delivering 400-500% of sales targets.