James A.

Experience

• 

  The JL Garrett Group

  Fractional Chief Growth Officer & AI Enablement Advisor

  Apr 2026 - Present

  • Lead growth-strategy and AI-enablement engagements for founder-led businesses across professional services, education and technology.
  • Connect marketing, sales and operations through growth assessments, prioritized execution plans and revenue-linked performance scorecards.
  • Build demand-generation and marketing operations, including CRM workflows, partner and referral programs, campaign execution and lead-to-revenue reporting.
  • Apply AI to marketing workflows and process automation, translating business priorities into practical systems and team adoption.
• 

  Amazon Web Services (AWS)

  Head of Field & Partner Marketing (SMB Americas)

  Jan 2024 - Apr 2026

  Led 5 direct reports and collaborated with 20+ cross-functional partners across 4 business units. Aligned 11 teams around one Americas revenue plan and 6 shared KPIs.

  • Scaled marketing-sourced pipeline from $800M to $3B while managing an $8M marketing budget, integrating field, digital demand and partner co-marketing.
  • Reduced customer acquisition cost 26% and improved the LTV-to-CAC ratio 12% through AI-enabled targeting, segmentation and predictive scoring.
  • Led the SMB Americas sales development (SDR) team responsible for nurturing and qualifying leads before handoff to sales.
  • Managed agency, vendor and contractor resources supporting field marketing, digital demand and partner programs alongside internal teams.
  • Built role-based AI training to embed targeting, segmentation and measurement capabilities in daily marketing work.
• 

  Amazon Web Services (AWS)

  Principal Marketing Lead (US SMB)

  Mar 2022 - Jan 2024

  • Owned US East SMB marketing-sourced pipeline, growing it from $150M to $380M through AI-enabled targeting, lifecycle programs and partner co-marketing.
  • Promoted to Head of Field & Partner Marketing, SMB Americas, following program results and cross-functional impact.
• 

  AT&T

  Head of Field & Channel Marketing

  May 2015 - Mar 2022

  Directed field and partner/channel marketing for a 110+ person organization, with responsibility spanning enterprise verticals and multi-channel go-to-market execution.

  • Unified field, digital, retail, contact-center and partner/channel programs into one campaign plan, delivering 65% pipeline growth across 9 priority markets through account-based marketing.
  • Built reseller co-marketing and channel-enablement programs, aligning field events, joint campaigns and partner execution around a shared plan.
  • Directed enterprise-vertical field programs, including financial services in the Northeast corridor.
  • Extended field and channel marketing across the US-Mexico corridor, working with Iusacell on cross-border execution.
• 

  AT&T

  Head of B2C & B2B2C

  Jun 2011 - Apr 2015

  Led the team and go-to-market strategy connecting AT&T enterprise relationships with consumer mobile acquisition and recurring revenue.

  • Built a six-channel loyalty program reaching 52.8M employees, military members, students and union members, generating $1B+ in recurring mobile revenue.
  • Directed enterprise workforce loyalty programs across 10,000+ accounts, embedding marketing commitments into enterprise contracts.
  • Launched a program converting enterprise B2B contracts into ongoing B2C revenue, linking account relationships with consumer acquisition.
• 

  AT&T

  Head of B2B Sales, Mergers & Integrations

  Aug 2010 - Jun 2011

  • Directed the acquired company's sales organization and customer operations through integration into AT&T.
  • Migrated 1M+ customers onto AT&T infrastructure with zero service failures, preserving the acquired revenue base through the transition.
  • Used the integration to drive product and service upgrades, delivering 400-500% of sales targets.