21GRAMS
SVP Creative Director - Art & Technology
21GRAMS is the advertising and education arm of Real Chemistry, ranked as the #2 health agency globally by Cannes Lions. Their philosophy is inspired by the “21 Grams Experiment” of 1907, aiming to connect with the human spirit through creative work. They focus on making advertising more engaging and less interruptive by deeply understanding their audience through data and analytics. Their mantra is “medicine should be more inspiring than sneakers,” striving for inventive work across Clinical, Commercial, and Corporate disciplines.
- Co-Head of Creative Technology and Innovation Leadership
- Consulted on Brand & Social Tactics, Strategy, and Creative Technology
- Led rapid prototyping for digital and hardware creative concepts
- Developed Augmented Reality (AR) and Game prototypes
- Liaised with Production Team for creative/technical design & animations
- Established Audio Branding & Music discipline in Pharma
- Led Congress & Booth CT Experience/Experiential Design
- Managed Budgets, Contracts & Logistics for all CT projects