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New York, NY, USA

Jason M.

Innovative Creative Director | Bridging Experiential Design, AI, and Technology for Fortune 50 Brands

Jason Merenda is an award-winning Experiential Creative Director and Creative Technologist, specializing in transforming complex business strategies into impactful, bespoke designs. With expertise in Experiential Design, Generative AI, and Technology, Jason crafts unique brand experiences across physical and virtual spaces, including AR, games, and the "metaverse." His ability to translate diverse languages—from Technology and Design to AI and Blockchain—enables seamless communication with teams and clients. Jason excels in: - Experiential Design Direction & Leadership - Creative Technology & Innovation - Brand Innovation Strategy - AI Strategy and Creative Development - AR/VR Concepting & Development - Interactive Storytelling - User Research & Discovery - Design Systems & Thinking - Cross-Functional Team Leadership Jason's work is characterized by beautifully designed, culturally impactful solutions that drive measurable growth for Fortune 50 portfolios.

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Jason M.

Experience

Apr 2023 — Mar 2025
21GRAMS

21GRAMS

SVP Creative Director - Art & Technology

21GRAMS is the advertising and education arm of Real Chemistry, ranked as the #2 health agency globally by Cannes Lions. Their philosophy is inspired by the “21 Grams Experiment” of 1907, aiming to connect with the human spirit through creative work. They focus on making advertising more engaging and less interruptive by deeply understanding their audience through data and analytics. Their mantra is “medicine should be more inspiring than sneakers,” striving for inventive work across Clinical, Commercial, and Corporate disciplines.

  • Co-Head of Creative Technology and Innovation Leadership
  • Consulted on Brand & Social Tactics, Strategy, and Creative Technology
  • Led rapid prototyping for digital and hardware creative concepts
  • Developed Augmented Reality (AR) and Game prototypes
  • Liaised with Production Team for creative/technical design & animations
  • Established Audio Branding & Music discipline in Pharma
  • Led Congress & Booth CT Experience/Experiential Design
  • Managed Budgets, Contracts & Logistics for all CT projects
Mar 2019 — Feb 2023
Landor

Landor

Design Director (Experiential) + Lead Creative Technologist + Innovation Strategist

Landor is a world-leading brand specialist known for transforming business, customer, and employee experiences through consulting, design, and experience. They focus on creating connected brand experiences and aligning employees with the brand's purpose and strategy.

  • Led Concept, Brand Tactics, Technology, Product & Experiential Design
  • Rapid prototyping for digital and hardware creative concepts
  • Developed AR prototypes and 3D modeling
  • Designed animations in WebGL, Three.js, TouchDesigner
  • Managed Budgets, Contracts & Logistics for CT projects
  • Worked with brands like Netflix, Walmart, Best Buy, Dell, Citibank, Pfizer
Jan 2019 — Apr 2019
AnalogFolk

AnalogFolk

Creative Technologist + Digital Experience Design + Innovation Strategy

AnalogFolk is a global creative group focused on helping brands thrive in the post-digital age. They offer a wide range of services, including strategy, design, technology, and content creation, to deliver impactful digital solutions.

  • Worked on Gym of the Future concepts for Blink Fitness
  • Collaborated on cosmetics and lifestyle innovations for Maybelline
  • Developed technical innovations for cosmetics and gaming partnerships
  • Won business by bringing fresh perspectives to brand platforms
Nov 2018 — Jan 2019
MRM

MRM

Creative Director - Experience

MRM specializes in helping businesses grow meaningful relationships through data, strategy, creativity, and technology. They offer a comprehensive range of services, including commerce solutions, media strategies, and privacy considerations.

  • Created a global creative campaign for Coca-Cola using generative AI
  • Focused on Happiness and bespoke data sets and algorithms
Aug 2012 — Feb 2018
BBDO Worldwide

BBDO Worldwide

Lead Creative Technologist + Innovation Strategist + Sr. Art Director

BBDO is an international advertising agency network headquartered in New York City, known for its strategic creativity and innovative campaigns. It operates globally with offices in over 80 countries.

  • Led BBDO xLab, a multidisciplinary innovation studio
  • Created bespoke experiences, products, content, and strategy
  • Worked with brands like M&M's, Starbucks, AT&T, Lowe's, GE
  • Highlights include award-winning projects like M&M Remix, Footlocker Shoemoji
Aug 2012 — Feb 2018
BBDO xLab

BBDO xLab

Lead Creative Technologist + Innovation Strategist + Art Director

  • Led BBDO xLab, a multidisciplinary innovation studio
  • Created bespoke experiences, products, content, and strategy
  • Worked with brands like M&M's, Starbucks, AT&T, Lowe's, GE
  • Highlights include award-winning projects like M&M Remix, Footlocker Shoemoji
May 2012 — Mar 2013

BlackBook Art Gallery

Digital Art Director + Product Designer + Innovation Strategist

BlackBook Art Gallery is a company known for its work in mobile product UX/XD, design, and digital strategy for top magazines in NYC culture and Hip Hop culture.

  • Led mobile product UX/XD, design, and digital strategy
  • Worked with BlackBook and Vibe Magazine
Mar 2012 — May 2012
Doremus+Co

Doremus+Co

Digital Creative Director + Product Designer + Strategist

Doremus+Co connects brands with people, culture, and technology to create value. As Omnicom’s exclusive business-to-business marketing agency, they focus on strategic, creative, and editorial talent.

  • Led Product Design and UI/UX/XD for existing clients
  • Focused on new business ideation (Digital)
Jan 2012 — Feb 2012

Socialistic

Interactive Art Director + Social Strategy

  • Focused on long-term social campaigns
  • Worked on product design and UI/UX/XD for existing clients
Jan 2012 — Feb 2012
SOCIALISTIC | Social Media Agency

SOCIALISTIC | Social Media Agency

Interactive Art Director + Social Strategy

SOCIALISTIC is an independent, award-winning Social Media Marketing Agency based in the UK, focusing on Social-First content, strategies, and campaigns.

Dec 2011 — Jan 2012
DDB

DDB

Interactive Product Designer + Innovation Strategist

DDB Worldwide, part of the Omnicom Group, is the largest advertising agency group globally, known for its creativity and strategic thinking.

  • Led Product Design and UI/UX/XD for new business pitches
Feb 2010 — Jan 2018
b2 collective

b2 collective

Creative Director + Experience Designer + Co-Founder

B2 Collective is a creative collective of designers, coders, artists, and composers, focusing on interactive design, print design, music & sound design, and hardware projects.

  • Co-founded B2 Collective for small budget, creative projects
  • Focused on interactive design, print design, and sound design
  • Worked on projects involving Processing, sensors, and tangible mediums
Aug 2009 — Feb 2010
Fangohr, LLC

Fangohr, LLC

Creative R&D + Digital Strategist + Producer

Fangohr, LLC focuses on product development in the digital age, working with passionate people and organizations that respect the world.

  • Led concurrent website and digital strategy projects
  • Worked on brand, creative, and digital strategies
  • Oversaw design reviews, creative briefs, and concept briefs
  • Projects included McDonald’s 2.0 strategy, Indaba player, kikin website
Mar 2007 — Oct 2008
Big Spaceship

Big Spaceship

Sr. Producer + Creative Strategist

SPCSHP is an independent agency of creative specialists exploring new ways to engage and connect with people today.

  • Led design/dev/strategy teams through website and game projects
  • Clients included Sony Pictures, Corona, Adobe, Red Bull, Epson
  • Developed creative concepts and strategies with clients
  • Oversaw creative reviews and advised clients on presentations
Sep 2006 — Feb 2007
AREA 17

AREA 17

Project Director + Creative Strategist

AREA 17 partners with influential organizations to realize their vision and achieve impact through strategic platforms, user experience, and design systems.

  • Handled up to 14 projects concurrently
  • Led Creative Direction and IA/UI/XD for Cablevision - Optimum Online Media Player
  • Clients included GOOD Magazine, Design21, IFC, AOL Music
Feb 2006 — Aug 2006

Viacom

Sr. Manager - Digital Innovation / Experience Designer

Viacom creates entertainment experiences that drive conversation and culture globally through television, film, digital media, and live events.

  • Supported 40+ regional MTVN Interactive groups
  • Led technology, digital product, and production initiatives
  • Defined strategy for emerging technologies and platforms
  • Projects included Motorola partnership, Exquisite Corpse campaign
Nov 2003 — Jan 2006

MTV Networks International

Creative Director - Art & Technology

Nov 1997 — Nov 2000
MaMaMedia Inc.

MaMaMedia Inc.

Creative Lead / Manager - Audio Department

MaMaMedia Inc. is a pioneering Internet media company for kids, offering applications and communities for self-learning digital media design, programming, and communication.

Jan 1994 — Dec 2004

Manhattan Soundlab Inc

Owner / Founder

Manhattan Soundlab Inc specializes in Sound Design, Music & Audio Branding for Games, Interactive, Film, and TV.