Driving Transformational Growth | Founder / CEO at BR8K, Former Uber & Microsoft
Jason Williams is a seasoned strategist and operator, with a focus on helping companies make transformational bets into new markets, categories, products, and use cases. With a rich background at tech giants like Uber and Microsoft, he brings a potent mix of strategic planning, financial modeling, and business development to the table. Passionate about sustainability, he integrates conservation values into his strategic initiatives, especially focusing on the restoration of public lands and waterways. Based in the vibrant city of Seattle, Jason is deeply connected to its culture, leveraging local insights for global impact. His extensive skills set spans from management consulting to leadership, underpinned by an unwavering commitment to driving growth and fostering innovation.
The Ask: Launch a consumer AI product for college students so Macmillan Learning can open up new growth opportunities outside its core publishing business.
I developed the BR8K homepage to position the studio as a guide for transformational growth, using direct messaging (“Go take it,” “Get it, faster”) and clear CTAs to drive contact and bookings. The page assembles trust signals (Microsoft, Uber, Lyft, Google, Meta, Instacart logos), contact details, and a visual identity crafted with Kind Studio to present our services and invite conversations.
BR8K is an advisory and full-service studio that helps companies incubate growth bets outside the core. We combine strategy, product, design, and operations to run experiments that help leaders achieve outcomes faster than they could do alone.
Dec 2019 — Dec 2021
Uber
Head of Mobility Verticals
Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request.
Led a high-performing team of product marketers responsible for the core Uber app experience and most mobility products and verticals.
Implemented strategies that expanded Uber's recognition beyond rideshare services.
Collaborated with cross-functional teams to develop marketing campaigns that improved user engagement by 20%.
Increased brand visibility and customer retention through innovative marketing strategies.
Aug 2016 — Dec 2019
Microsoft
Senior Product Marketing Manager
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
Led inbound and outbound product marketing for a portfolio including devices and Microsoft experiences.
Developed go-to-market strategies that resulted in a 15% increase in product adoption.
Streamlined marketing processes to enhance the efficiency of product launches.
Championed the use of data-driven insights for optimizing product offerings.
Jan 2012 — Jul 2014
Monitor Deloitte
Senior Strategy Consultant
Monitor Deloitte is a strategy consulting practice of Deloitte Consulting that focuses on growth strategy and innovation.
Led project teams in scenario planning, growth strategy, and innovation initiatives.
Conducted in-depth market analysis to guide strategic decision-making processes.
Facilitated workshops with senior executives to brainstorm and design innovative business models.
Oversaw implementation of strategies that resulted in a 25% revenue increase for clients.
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