Jason W.

Experience

• BR8K

  Founder & Head of Incubation

  Jan 2022 - Present

  BR8K is an advisory and full-service studio that helps companies incubate growth bets outside the core. We combine strategy, product, design, and operations to run experiments that help leaders achieve outcomes faster than they could do alone.

• BR8K

  Founder

  Jan 2022 - Present
• 

  Uber

  Head of Consumer Product Marketing

  Jul 2020 - Dec 2021

  Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request.

  • Led a high-performing team of product marketers responsible for the core Uber app experience and most mobility products and verticals.
  • Implemented strategies that expanded Uber's recognition beyond rideshare services.
  • Collaborated with cross-functional teams to develop marketing campaigns that improved user engagement by 20%.
  • Increased brand visibility and customer retention through innovative marketing strategies.
• 

  Uber

  Senior Product Marketing Manager

  Dec 2019 - Jun 2020
• 

  Microsoft

  Senior Product Marketing Manager

  Aug 2016 - Dec 2019

  Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.

  • Led inbound and outbound product marketing for a portfolio including devices and Microsoft experiences.
  • Developed go-to-market strategies that resulted in a 15% increase in product adoption.
  • Streamlined marketing processes to enhance the efficiency of product launches.
  • Championed the use of data-driven insights for optimizing product offerings.
• 

  Monitor Deloitte

  Senior Strategy Consultant

  Jan 2012 - Jul 2014

  Monitor Deloitte is a strategy consulting practice of Deloitte Consulting that focuses on growth strategy and innovation.

  • Led project teams in scenario planning, growth strategy, and innovation initiatives.
  • Conducted in-depth market analysis to guide strategic decision-making processes.
  • Facilitated workshops with senior executives to brainstorm and design innovative business models.
  • Oversaw implementation of strategies that resulted in a 25% revenue increase for clients.
• 

  Monitor Deloitte

  Senior Consultant

  Jan 2012 - Jul 2014
• 

  Accenture

  Analyst

  Apr 2010 - Dec 2011

  Accenture is a global professional services company offering a range of services including strategy, consulting, digital, technology, and operations.

• U.S. House of Representatives

  Intern

  Feb 2009 - May 2009

  The U.S. House of Representatives is a part of the legislative branch of the United States federal government, responsible for creating laws.