Jennifer Liu

Product Executive (SVP, CPO, Sr. Director at Google) | Coach | Advisor

I’m a seasoned product executive and leader with over 20 years of experience building from zero to multi-billion dollar business, along with managing the chaos and uncertainty with fast-paced startups! 

Most recently, I served as Senior Vice President of Product at Lattice in the people tech space, and previously Chief Product Officer at Ethos Life in the insurtech industry. I started my career as an APM at Google and grew to a Senior Director of Product leading commerce, AI/machine vision, …

Jennifer Liu


  • Rise Like A Phoenix

    Rise Like A Phoenix

    Product Executive and Leadership Coach

    Feb 2023 - Present

    Product Management Executive and Leadership Coaching

    • Supporting product leaders at these times of uncertainty
  • Lattice


    Senior Vice President & General Manager

    Jan 2022 - Jan 2023

    Lattice is a people management platform that empowers leaders to build engaged, high-performing teams that inspire winning cultures. With Lattice, it’s easy to launch 360 performance review cycles and engagement surveys, keep track of OKR/goals, gather real-time feedback, and encourage manager 1-on-1 meetings. At Lattice, we're on a mission to make work more meaningful.

    • Head of product delivering advances in performance management, employee engagement, OKR tools, and manager tools. Launched compensation management and analytics capabilities to the product platform.
  • Ethos Life

    Ethos Life

    Chief Product Officer

    Jul 2021 - Jan 2022

    Ethos was built to make it faster and easier to get life insurance for the next million families. We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

    • Leading product, design, and operations to reach millions of families and grow the business partnering with insurance companies.
  • Google


    Director of Product Management, Google Lens and Augmented Realty at Google

    Dec 2017 - Jan 2020

    A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.Check out our career opportunities at

    • Head of product for Google Lens and Augmented Reality experiences, leading a team of product and business leaders to deliver machine vision and augmented reality smartphone experiences across Google.
    • Director of Product Management for Google Shopping, responsible for consumer shopping experience on Google, and partnering with retail advertisers to drive the growth of the shopping ads business.
    • Product manager that founded "Product Listing Ads" from concept with a few engineers to as a new shopping-based advertising solution in AdWords.
    • Lead product manager to first launch suggestions on Google Search.
    • Product Manager on mobile advertiser features and formats.
    • Product Manager for new international forms of payment in AdWords.
    • Product Manager for Performance Management and HR systems for Google.
  • IBM


    Software Engineer

    Dec 2000 - Jan 2003

    IBM Thomas J. Watson Research Center

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