With over two decades steering transformation in the wellness and hospitality sectors, my journey has been about merging data-driven insights with human-centric leadership to uplift brand performance and customer satisfaction. I have built and led teams from a single location startup to 1,500+ units, helping drive growth from concept stage to over $1B in revenue. As COO of Orangetheory, I spearhead initiatives enhancing retention, profitability, and franchise cohesion. My track record spans boosting operations, innovating in marketing, and refining customer journeys at leading companies like Youfit and Planet Fitness. I excel in dynamic, purposeful settings, striving to better how communities live, move, and connect.
The Health & Fitness Association, a global community of industry leaders, is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. The Health & Fitness Association and its members are dedicated to making the world healthier through regular exercise and activity promotion.
Jan 2024 — Aug 2025
Orangetheory Fitness
Chief Operating Officer
Founded in 2010, Orangetheory is an ENERGIZING total-body fitness program that combines a dynamic blend of strength and cardio to build muscle, boost metabolism, and deliver lasting results that people can see and feel. With over 200,000 workouts taken daily by more than a million members in over 1,500 studios across 25+ countries, Orangetheory fosters a supportive community for individuals of all fitness levels.
Oversaw strategy and operations for a premium wellness brand with more than 1,500 locations and over $1 billion in annual systemwide revenue.
Led initiatives that improved customer experience, franchise engagement, and brand consistency while driving growth and operational excellence.
Jan 2023 — Feb 2024
Orangetheory Fitness
Senior Vice President, U.S. Studios
Responsible for the support, performance, and quality of 1,300 US locations and our franchise partners.
Mar 2020 — Jan 2023
Orangetheory Fitness
Senior Vice President Operations
Directed and bolstered the operations, marketing, and performance of all global corporate stores plus over 200 franchised units.
Collaborated with the executive team to strategize operations and influence business decisions across more than 1,000 global locations.
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