JJ C.

Boca Raton, FL, USA

  1. Operations
  2. Management
  3. Sales
  4. Standard Operating Procedure (SOP)
  5. Project Management
  6. Chief Operating Officer

Driving growth & elevating experiences in wellness, hospitality, & multi-unit brands.

With over two decades steering transformation in the wellness and hospitality sectors, my journey has been about merging data-driven insights with human-centric leadership to uplift brand performance and customer satisfaction. I have built and led teams from a single location startup to 1,500+ units, helping drive growth from concept stage to over $1B in revenue. As COO of Orangetheory, I spearhead initiatives enhancing retention, profitability, and franchise cohesion. My track record spans boos…

Hire JJ
JJ C.

Experience

  • Mindeo

    Mindeo

    Advisor

    Jan 2024 - Present

  • IHRSA

    IHRSA

    Board Member

    Jul 2022 - Present

    The Health & Fitness Association, a global community of industry leaders, is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. The Health & Fitness Association and its members are dedicated to making the world healthier through regular exercise and activity promotion.

  • Orangetheory Fitness

    Orangetheory Fitness

    Chief Operating Officer

    Jan 2024 - Aug 2025

    Founded in 2010, Orangetheory is an ENERGIZING total-body fitness program that combines a dynamic blend of strength and cardio to build muscle, boost metabolism, and deliver lasting results that people can see and feel. With over 200,000 workouts taken daily by more than a million members in over 1,500 studios across 25+ countries, Orangetheory fosters a supportive community for individuals of all fitness levels.

    • Oversaw strategy and operations for a premium wellness brand with more than 1,500 locations and over $1 billion in annual systemwide revenue.
    • Led initiatives that improved customer experience, franchise engagement, and brand consistency while driving growth and operational excellence.
  • Orangetheory Fitness

    Orangetheory Fitness

    Senior Vice President, U.S. Studios

    Jan 2023 - Feb 2024

    • Responsible for the support, performance, and quality of 1,300 US locations and our franchise partners.
  • Orangetheory Fitness

    Orangetheory Fitness

    Senior Vice President Operations

    Mar 2020 - Jan 2023

    • Directed and bolstered the operations, marketing, and performance of all global corporate stores plus over 200 franchised units.
    • Collaborated with the executive team to strategize operations and influence business decisions across more than 1,000 global locations.
  • Flexit

    Flexit

    Advisor

    Jan 2018 - Dec 2022

  • YouFit Gyms

    YouFit Gyms

    Chief Operating Officer

    Aug 2014 - Nov 2019

  • YouFit Gyms

    YouFit Gyms

    Director of Operations and Marketing

    Jan 2008 - Aug 2014

  • Planet Fitness

    Planet Fitness

    Regional Manager

    Apr 2001 - Dec 2008

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