Joahne C.

Montclair, NJ, USA

  1. Marketing
  2. Consumer Goods
  3. Figma
    Figma
  4. Chief Marketing Officer
  5. Slack
    Slack
  6. Marketer

Fractional CMO • P&L‑Owning Marketer • 20+ yrs Scaling Consumer, Beauty & OTC Brands

Fractional Chief Marketing Officer with 20+ years of P&L‑accountable leadership across beauty, wellness, OTC healthcare and CPG. Proven record of hyper‑growth and turnarounds — scaled Ricola $75M→$175M and added ~$100M to Listerine while delivering 10 consecutive quarters of double‑digit growth. Combines brand strategy, omnichannel/eCommerce and innovation expertise with CPA‑honed financial discipline to drive top‑line growth and margin expansion. Available for fractional CMO engagements with growth‑stage, turnaround, or challenger consumer brands seeking senior marketing leadership without full‑time overhead.

Hire Joahne
Joahne C.

Experience

  • Semaine Health

    Semaine Health

    Chief Marketing Officer

    May 2025 - Present

    Women's Health Supplements

    • CMO of DTC women's health supplement startup. Leading brand repositioning, full-funnel architecture, and channel expansion including TikTok Shop and CTV.

  • PDC Brands

    Chief Marketing Officer

    May 2025 - Nov 2025

    Beauty, Wellness and Personal Care

    • Global CMO of $750MM personal care portfolio. Led team of 32 across marketing, insights, innovation, and e-commerce.
  • Kenvue

    Kenvue

    Commercial Leader/General Manager

    Apr 2017 - May 2025

    Consumer Healthcare

    • P&L owner of $1B Listerine franchise and $750MM specialty channel business. Drove 10 consecutive quarters of double-digit growth; 40% e-commerce growth.
  • eos Products

    eos Products

    Chief Marketing Officer

    Feb 2016 - Apr 2017

    Beauty and Personal Care

    • CMO of $250MM beauty brand. Launched first omnichannel retail partnerships with Kohl's and Target; led team of 25 across brand, digital, and engagement.
  • Ricola

    Ricola

    Vice President of Marketing and Innovation North America

    Mar 2012 - Feb 2016

    OTC and Wellness

    • Head of Marketing & Innovation. Scaled brand from $75MM to $175MM in 4 years — fastest-growing brand in OTC category. Expanded gross margin 500bps.

  • Post Foods

    Marketing Director

    Jan 2007 - Dec 2012

    Food

    • Marketing Director overseeing $650MM+ portfolio. Led Great Grains relaunch from $30MM to $100MM; transformed Honey Bunches of Oats from margin-dilutive to accretive.

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