Julia C.

Experience

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  Next Wave NYC

  Investment Partner

  Dec 2023 - Present

  Next Wave NYC is a pre-seed venture fund focusing on investing in ground-breaking companies in New York City, with a portfolio that spans Native AI applications, SaaS applications, and developer platforms. I invest in and advise early-stage AI startups on GTM, product, and hiring.

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  Mammoth

  Founder & CEO

  May 2022 - Present

  Built and launched an AI-native supply chain platform helping next-gen CPG brands replace spreadsheets with intelligent, automated planning and procurement.

  • Product: Built an AI-native SaaS platform for supply planning, procurement, and supplier collaboration. Led product vision, MVP development, customer discovery, and design partnerships with high-growth CPG brands.
  • Go-to-Market: Owned full GTM motion, including pricing, outbound sales, onboarding, and customer success. Developed all core brand and product assets, including sales collateral, product designs, website, and blog.
  • Customer Success: Converted pilots into six-figure, multi-year contracts (5x NRR) with category leaders like The Farmer’s Dog. Delivered $1M+ in value across cost recovery and inventory optimization, and reduced manual workflows by 90%+.
  • Fundraising & Leadership: Raised $2M+ from BoxGroup, Ludlow Ventures, and Third Sphere. Built and led a high-performing remote team (design, product, engineering). Represented Mammoth at ExpoWest, Grocery Shop, Gartner and other industry events.
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  Bowery Farming

  VP, Commercial Product & Innovation

  Dec 2016 - Jun 2022

  Founding business hire at Bowery, the leader in tech and AI-enabled vertical farming. Helped to scale from seed to $750M+ raised (Fidelity, GV, Temasek) at $2.3B valuation and played key role in expanding operations from single farm to national reach.

  • Product: Built and led product from the ground up, reporting to the CEO/CCO. Oversaw strategy, portfolio planning, and P&L across national farm network. Launched 20+ SKUs and managed 25+ cross-functional stakeholders (R&D, Ops, Sales, Marketing, Finance)
  • Go-to-Market: Built and executed commercialization playbook to scale national distribution, with a focus on pricing, product, and packaging strategy to support retail growth and margin improvement.
  • Brand & Category Development: Built Bowery’s early brand and led all positioning, packaging, and communications efforts. Created first seasonal innovation platform and led multiple packaging redesigns grounded in consumer insight.
  • Strategic Sales & Growth: Led early enterprise sales efforts, helping to establish strategic relationships with Whole Foods, Walmart, and Amazon and scale to 2,600+ national doors. Drove double revenue growth in 2021, despite inflationary headwinds, thoug
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  Capsule

  Advisor

  Jun 2015 - Jul 2015

  Capsule is a healthcare technology company aiming to reconnect medication to the healthcare system by rebuilding the pharmacy industry.

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  McKinsey & Company

  Management Consulting

  Apr 2014 - Dec 2016

  McKinsey & Company is a global management consulting firm that serves private and public companies, governments, non-governmental organizations, and not-for-profits.

  • Developed and implemented a comprehensive marketing strategy and media mix model for a large telecommunications client, delivering robust analytical insights to optimize advertising spend.
  • Led a lean transformation project for a major consumer retail company, driving significant organizational change and process efficiency improvements.
  • Executed a sales capability-building program for a consumer health company, significantly enhancing their sales team's performance and transformation readiness.
  • Optimized customer experience and capability building for a retail bank, resulting in improved customer satisfaction and operational efficiency.
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  PepsiCo

  Brand Marketing and Product Innovation

  May 2009 - Jul 2013

  PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.