Kristen N.

DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favorite local businesses in more than 25 countries across the globe.

• - Developed and scaled a Learning Center with over 100 SEO guides, increasing traffic by 5,200% from 4.4K to 233.8K monthly sessions in two years.
• - Enhanced DoorDash for Business through targeted content, resulting in a 349% increase in website traffic and a 43% rise in revenue contribution.
• - Acted as the face of DoorDash online, creating and appearing in video content across social channels to engage both B2B and consumer audiences.

• Oversaw content strategy for Summer Campaign resulting in selling out of special edition product. Selecting and partnering with key charities, responsible for developing and managing all digital content for the campaign. Sharing content via Facebook, re-marketing, native advertising, and banners (budget under $15k), reached 9.5 million customers, engaging with over 30,000 in three months
• Built content strategy and team from the ground up. With no one overseeing digital marketing prior to my arrival, I built the Content Team and now manage two writers, a PR agency, and an SEO agency, coordinating internally with the digital and design teams in Shanghai and San Francisco. The brand was elected as a finalist for 2016 Killer Content Award, competing for the Customer Lifecycle Marketing Award against brands such as Dell and American Express

• Working for one of the top three largest wine importers in China, oversaw marketing strategy for 27 New World wineries, such as Villa Maria, Yalumba, and Fairview, including strategic business planning, sales team activation, sales forecasts, social media agency management, and A&P budgeting
• Served as Greater China Brand Ambassador for wineries, traveling across Greater China to train sales teams on Brand Plan promotions as well as presenting the brand directly to key customers and consumers through promotional events
• Launched successful national campaign for Villa Maria (China’s third largest New Zealand importer), developed and implemented across greater China promotion, which was so successful with national sales team, had to limit to key accounts in order to meet stock limitations

The British Chamber of Commerce Southwest China is an independent, not-for-profit and membership based organisation founded in 1997 with a mission to ‘Connect, Share and Promote’ Sino-British business and investment.

• - Authored a monthly column analyzing China's global impact, enhancing the Chamber's thought leadership.
• - Contributed insights to Sino-British business and investment discourse through detailed journalism.

Singularity is the leader in educating, inspiring, and empowering leaders to imagine and create breakthroughs powered by exponential technologies.

• - Managed the research and execution of a crowd-sourced discussion platform for the book "Innovating Women."
• - Conducted extensive fact-checking and executive interviews to ensure the accuracy and depth of content.
• - Co-authored two final chapters, enhancing the book's narrative cohesion and insights.

Edge Media Network is a company.

• - Provided comprehensive weekly theater reviews, contributing to the website's reach of over a million unique visitors monthly.
• - Enhanced site engagement with insightful analysis of NYC's theatrical performances.

The Fulbright Program is a company.

• - Conducted comprehensive research in both French and English, providing recommendations to boost the country's political and economic influence.
• - Engaged with industry leaders and presented findings to enhance business and tourism strategies.

• Working for branding, innovation, and design consulting firm, advised blue chip firms on premium marketing, branding and innovation projects, including marketing competency audit, licensing strategy, B2B customer experience, and strategic innovative communication campaigns
• Repositioned largest and oldest discount retail chain in South Korea, challenged with how to grow after already having 80% of consumers shopping at their stores. Conducted in-depth segmentation research to develop category killer in-store experience, resulting in the opening of 141 new stores since 2011 as well as 40,311 million KRW gross sales (33.9 million USD, +48%) from 2011 through 2014
• Audited marketing division for large motorboat client, presenting to executive board competitive audit, assessing brand’s current performance across 14 competency areas and comparing this data to competitors’ marketing tactics
• Worked on-site with Fortune 50 pharmaceutical client to design and html code global intranet site to streamline corporate signature policy and design guidelines for all employees globally
• Gained firm-wide recognition for research on B2B customer experience best practices developed to aid brainstorming session with Fortune 25 healthcare company. Used internally to build B2B customer experience customer offering
• Through qualitative research, developed innovative airport experience from brainstorming session with innovation team to airport experience concepting to help Fortune 15 bank attract target segment