Kritika R.

Transforming AI into Business Solutions | Engineering Manager at Reddit

With over a decade of experience, I specialize in leveraging AI and data science to drive significant business results. My journey in tech combines deep technical skills in Python, R, and Machine Learning with a robust analytical background in statistics, econometrics, and data analysis. I excel in environments that require a creative mindset and exceptional communication, embodying integrity and a goal-oriented approach. At Reddit, I lead the Search Platform team, focusing on creating transformative technologies that empower communities and enhance user experiences.
Kritika R.

Experience

  • Reddit, Inc.

    Reddit, Inc.

    Engineering Manager, Search Platform

    Oct 2024 - Present

    Reddit is a platform that fosters community and connection through discussions on countless topics.

  • Reddit, Inc.

    Reddit, Inc.

    Engineering Manager, Search Infrastructure

    Oct 2024 - Present

  • Reddit, Inc.

    Reddit, Inc.

    Engineering Manager, Ads Machine Learning

    Nov 2023 - Oct 2024

  • Reddit, Inc.

    Reddit, Inc.

    Staff Machine Learning Engineer/Tech Lead

    Jul 2022 - Nov 2023

  • Reddit, Inc.

    Reddit, Inc.

    Senior Machine Learning Engineer

    Jul 2019 - Jul 2022

    • I've worked on several teams at Reddit and shipped many impactful ML models & data products to production.
    • Ads Targeting ML
    • Working on several ML based targeting models and products to improve how users are matched with advertisers at Reddit.
    • We do full stack ML development and employ techniques from many different ML domains ranging from recommender systems, NLP and clustering / unsupervised learning / Nearest Neighbor search etc. to build and deploy impactful products.
    • Ad Serving / Budget Pacing
    • Implemented probabilistic pacing delivering X% in incremental ad revenue.
    • Designed and built the budget split experiment framework to improve budget pacing algorithms.
    • Worked on large scale real time streaming and batch processing pipelines to power Ad products in production.
    • Ad Ranking
    • Designed and implemented the first generation of machine learning models and model training pipelines for predicting CTR and ranking ads, which led to a ~X% increase in Ad CTR.
    • Tech stack : Python, BigQuery, Jupyter, Scala, Spark, Spark Streaming, Go.
  • Reddit, Inc.

    Reddit, Inc.

    Senior Data Scientist

    May 2017 - Jun 2019

    • Designed and added user features to unified machine learning feature store for use in ranking and recommendation algorithms.
    • Part of a small squad that built Reddit's experimentation platform. My focus was on helping several product teams design experiments and managing the effort to provide an automated pipeline and user interface to evaluate experiments.
    • Worked on many other projects involving user intent modeling and causal inference through supervised and unsupervised learning on large scale user data.
  • Hipmunk

    Hipmunk

    Data Scientist

    Jun 2015 - May 2017

    Hipmunk was an online travel website offering ease of booking flights and hotels.

  • KPMG

    KPMG

    Research Analyst

    Jan 2013 - Jul 2013

    KPMG is a global network providing audit, tax, and advisory services.

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