Laura A.

SiriusXM is a leading audio entertainment company, offering satellite radio and streaming services.

• Achieved over 22.6 million activations and 500 million impressions, improving conversion rates by 26.5% for new and 18.9% for subsequent owners.
• Generated $5.5 million in incremental revenue through multi-year commitments and co-marketing initiatives with top strategic partners.
• Launched multi-year subscription programs with automakers, projected to deliver 100,000 subscriptions by 2025, enhancing customer lifetime value.
• Boosted digital adoption by 47% in app downloads and 17% in subscription growth through demand-generation campaigns.

• Increased SMB and enterprise partner adoption from 36,000 to over 45,000 accounts through optimized go-to-market strategies.
• Doubled customer retention within SMB networks by expanding partnerships and launching targeted lifecycle initiatives.
• Led a team of 8 senior marketers to develop content and execute data-driven campaigns, enhancing engagement across channels.
• Mitigated churn and stabilized revenue by revitalizing underperforming programs in the secondary market.

• Executed the launch of SiriusXM Dealer App, driving over 5 million annual activations through enhanced B2B partnerships.
• Expanded customer success initiatives to over 6,000 SMB locations by implementing strategic alliances and trial offers.
• Doubled service partner network accounts from 18,000 to 36,000+ by executing grassroots go-to-market campaigns.
• Enhanced operational efficiency by addressing activation bottlenecks and implementing scalable solutions.

Six Flags Entertainment Corporation operates amusement parks and theme parks across North America.

• Directed brand campaigns that significantly increased ticket sales and audience engagement across multiple digital platforms.
• Implemented marketing strategies for mobile, social, and web, boosting in-park event attendance and digital interactions.
• Launched Six Flags Music brand, establishing partnerships with leading music brands to enhance guest experiences.