This comprehensive guide provides ten essential tips to help business leaders effectively integrate AI into their operations and overall business strategy.
Mark Wunsch
Technology executive with over 15 years experience galvanizing teams through digital and cultural change
An experienced, pragmatic leader for growing software organizations while simultaneously driving innovation. Focused on lean, agile methods and close-knit collaboration to empower businesses through technology to deliver results.
Extensive experience in consumer brands and e-commerce.
Work
ChatGPT - Salty Chief
https://chatgpt.com/g/g-Ug0GR9sDK-salty-chiefIntroducing the Salty Chief đ¨âđ - my second custom GPT from Open AI's GPT Store.
The Salty Chief is the ultimate expert in all aspects of firefighting in the United States. With an encyclopedic knowledge of NFPA codes and standards, Salty Chief is an exceptional training tool for firefighters. đ§Ż
Hodinkee's 10/10 Event
https://www.hodinkee.com/articles/introducing-hodinkees-1010-event-a-celebration-for-our-communityTen percent off, site-wide. The 10 best videos we've ever published. And, oh yeah, 10 pre-owned Rolex watches at their original retail price.
Product Update: A Calculator for Funding Goals
https://updates.kickstarter.com/product-update-a-calculator-for-funding-goals/Setting a funding goal is a critical step in launching a project â but it can be a confusing one. Weâve released a new tool to help make at least part of this process easier and more transparent.
Experience
Teepublic
Chief Technology Officer
Oct 2023 - Jun 2024
TeePublic is the worldâs largest marketplace for independent creators to sell the highest-quality merchandise bearing their art. An operating company of the Articore Group (ASX: ATG).
- Managed the operations and deployment of a custom Rails-based ecommerce application hosting millions of unique SKUs, integrated with Google Merchant Center and Meta Commerce Manager.
- Led Articore Groupâs AI Center of Excellence by sharing expertise across operating companies to shape policy and product suggestions on emerging AI capabilities.
- Drove revenue growth through strategic integrations with paid marketing platforms and SEO optimization.
Hodinkee
VP of Engineering
Mar 2022 - Aug 2023
Hodinkee is the leading destination for all things watches and horology, combining best-in-class Editorial content with an e-commerce platform to shop from the worldâs greatest watch brands.
- Steered personnel and technology consolidation and architectural efforts following the merger of Crown and Caliber.
- Created a center of excellence around site reliability engineering, bringing on and training the team on monitoring and observability tooling to improve site resiliency during large traffic surges, including a 347% week-over-week increase in requests.
- Audited software licensing across the entire company to identify redundancies, operational efficiencies, and over $27K annual cost savings.
- Created and led a dedicated corporate I.T. function to improve the companyâs overall security posture and business processes.
Tinybeans
Chief Technology Officer
Apr 2020 - Apr 2022
Combining the #1 most trusted private photo-sharing and journaling app, the #1 national and local website for advice on raising amazing kids, and a burgeoning, video-first parenting community, Tinybeans (ASX: TNY, OTCQX: TNYYF) is the inclusive go-to resource for Millennial and GenZ parents.
- Fostered a close partnership with Sales and Ad Operations for Salesforce integration, product development, and reporting on a $2 million quarterly ad sales budget with clients that include Lego, Walmart, and YouTube.
- Planned and helmed holistic cost reduction efforts in cloud infrastructure, including a 32% reduction in data transfer costs over the course of three months.
- Leading technical strategy and operations through major transformative events including international HQ relocation, merger, and a business model transformation toward premium subscription.
Kickstarter
VP Engineering
Jan 2018 - May 2020
Global crowdfunding platform for creatives and entrepreneurs. Over $6 billion has been pledged to over 210,000 successful projects from over 20 million backers. In 2019, Kickstarter backers pledged over $650M to independent creative projects.
- Grew the engineering organization by over 30%, consolidating data science, data engineering, machine learning, and infrastructure teams.
- Implemented cross-functional, global compliance efforts e.g. GDPR, PCI, SCA, & CCPA.
- Led the organization through change management and transformation including the first major unionization drive in the technology sector.
Harry's Grooming
Director of Platform Engineering
May 2016 - Jan 2018
Harryâs Inc. is a modern CPG company on a mission to Create Things People Like More through purpose-led brands, products, and experiences. Through a family of scaling, disruptive brandsâHarryâs, Flamingo, Cat Person, and LumÄâHarryâs Inc. is defining a new paradigm for CPG; Weâre the first CPG company to give customers an omnichannel experience across multiple brands, leveraging deep direct-to-consumer experience with strong partnerships across mass retailers, drugstores, grocery and club stores globally.
- Launched harrys.com in the UK in June 2017
Rent The Runway
Director of Engineering
Nov 2013 - Apr 2016
Fashion disrupter enabling clothing and accessory rentals. NASDAQ: RENT
- Designed and led early expansion efforts into recurring subscription with RTR Unlimited
- Introduced React and modern web application practices including continuous delivery.
Gilt Groupe
Lead Software Engineer
Jun 2010 - Dec 2013
Multi-vertical luxury e-commerce flash sale pioneer. Acquired by Hudsonâs Bay in 2016 and Rue La La in 2018.
- Introduced Keyword Search and Shop by Category to Gilt
- Architected microservice application architecture with Scala and Play framework
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