Mark W.

  1. Engineering
  2. Ruby
  3. Chief Technology Officer
  4. Organizational Development
  5. Ruby on Rails
  6. Change Management

Technology executive with over 15 years experience galvanizing teams through digital and cultural change

An experienced, pragmatic leader for growing software organizations while simultaneously driving innovation. Focused on lean, agile methods and close-knit collaboration to empower businesses through technology to deliver results.


Extensive experience in consumer brands and e-commerce.

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Mark W.

Work

Experience

  • Teepublic

    Teepublic

    Chief Technology Officer

    Oct 2023 - Jun 2024

    TeePublic is the world’s largest marketplace for independent creators to sell the highest-quality merchandise bearing their art. An operating company of the Articore Group (ASX: ATG).

    • Managed the operations and deployment of a custom Rails-based ecommerce application hosting millions of unique SKUs, integrated with Google Merchant Center and Meta Commerce Manager.
    • Led Articore Group’s AI Center of Excellence by sharing expertise across operating companies to shape policy and product suggestions on emerging AI capabilities.
    • Drove revenue growth through strategic integrations with paid marketing platforms and SEO optimization.
  • Hodinkee

    Hodinkee

    VP of Engineering

    Mar 2022 - Aug 2023

    Hodinkee is the leading destination for all things watches and horology, combining best-in-class Editorial content with an e-commerce platform to shop from the world’s greatest watch brands.

    • Steered personnel and technology consolidation and architectural efforts following the merger of Crown and Caliber.
    • Created a center of excellence around site reliability engineering, bringing on and training the team on monitoring and observability tooling to improve site resiliency during large traffic surges, including a 347% week-over-week increase in requests.
    • Audited software licensing across the entire company to identify redundancies, operational efficiencies, and over $27K annual cost savings.
    • Created and led a dedicated corporate I.T. function to improve the company’s overall security posture and business processes.
  • Tinybeans

    Tinybeans

    Chief Technology Officer

    Apr 2020 - Apr 2022

    Combining the #1 most trusted private photo-sharing and journaling app, the #1 national and local website for advice on raising amazing kids, and a burgeoning, video-first parenting community, Tinybeans (ASX: TNY, OTCQX: TNYYF) is the inclusive go-to resource for Millennial and GenZ parents.

    • Fostered a close partnership with Sales and Ad Operations for Salesforce integration, product development, and reporting on a $2 million quarterly ad sales budget with clients that include Lego, Walmart, and YouTube.
    • Planned and helmed holistic cost reduction efforts in cloud infrastructure, including a 32% reduction in data transfer costs over the course of three months.
    • Leading technical strategy and operations through major transformative events including international HQ relocation, merger, and a business model transformation toward premium subscription.
  • Kickstarter

    Kickstarter

    VP Engineering

    Jan 2018 - May 2020

    Global crowdfunding platform for creatives and entrepreneurs. Over $6 billion has been pledged to over 210,000 successful projects from over 20 million backers. In 2019, Kickstarter backers pledged over $650M to independent creative projects.

    • Grew the engineering organization by over 30%, consolidating data science, data engineering, machine learning, and infrastructure teams.
    • Implemented cross-functional, global compliance efforts e.g. GDPR, PCI, SCA, & CCPA.
    • Led the organization through change management and transformation including the first major unionization drive in the technology sector.
  • Harry's Grooming

    Harry's Grooming

    Director of Platform Engineering

    May 2016 - Jan 2018

    Harry’s Inc. is a modern CPG company on a mission to Create Things People Like More through purpose-led brands, products, and experiences. Through a family of scaling, disruptive brands—Harry’s, Flamingo, Cat Person, and Lumē—Harry’s Inc. is defining a new paradigm for CPG; We’re the first CPG company to give customers an omnichannel experience across multiple brands, leveraging deep direct-to-consumer experience with strong partnerships across mass retailers, drugstores, grocery and club stores globally.

    • Launched harrys.com in the UK in June 2017
  • Rent The Runway

    Rent The Runway

    Director of Engineering

    Nov 2013 - Apr 2016

    Fashion disrupter enabling clothing and accessory rentals. NASDAQ: RENT

    • Designed and led early expansion efforts into recurring subscription with RTR Unlimited
    • Introduced React and modern web application practices including continuous delivery.
  • Gilt Groupe

    Gilt Groupe

    Lead Software Engineer

    Jun 2010 - Dec 2013

    Multi-vertical luxury e-commerce flash sale pioneer. Acquired by Hudson’s Bay in 2016 and Rue La La in 2018.

    • Introduced Keyword Search and Shop by Category to Gilt
    • Architected microservice application architecture with Scala and Play framework