Max Klein

Fractional Product

Product consultant / Fractional CPO

My name is Max Klein, and I am the founder and CEO of LEA ( Before founding LEA, I spent 7 years in product at Amazon, where I worked on Alexa, Kindle and Prime delivery. Prior to Amazon, I worked in international business and public policy in China for 8 years, and am a fluent Mandarin speaker. I also founded Norcap, a company that placed American students in internships in Beijing.

I'm currently a founder in residence at Antler VC, and I'm building a new venture in the personal finance space to help families organize their financial data, leveraging generative AI and new OCR technology. Earlier in 2023 I helped a strategy consultancy implement systems and processes to productize their service offerings.

Max Klein


  • Amazon


    Principal Product Manager, Delivery Experience

    Jun 2020 - Jan 2023

    Own the worldwide systems that determine which items are Prime, and the CX that helps customers understand which items are part of Prime when they shop on Amazon. Serve as a technical assessor for principal (staff) product promos at Amazon. Amazon interview “bar raiser” in training. Launched worldwide automation system serving billions of impressions that tell customers which items are part of their Prime shopping benefit Designed platform engineering strategy for 8+ worldwide Prime programs to launch consistent shopping experiences across millions of purchasable items Identified 100+ technical requirements to build a new Prime item monitoring and enforcement system Onboarded new staff-level PMs and managers to my organization and to broader project teams

    • Product Roadmap
    • Automation
    • Business Analytics
    • User Interface Design
    • User Research

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