Melissa Z.

Experience

• 

  Organic GTM

  Founder & Fractional Head of Content

  Sep 2022 - Present

  Helping startups turn content into revenue with a no-bullsh*t approach that boosts your brand, sparks engagement, and drives results. Clients include Sandpiper Ventures, i2 Operators, Gembah, Twilio SendGrid, Bright Breaks, Trulitica, Walker Advertising, and more.

• 

  Foundation Marketing

  Director of Content

  Apr 2022 - Oct 2022

  Foundation Marketing is a content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.

  • Led the content strategy and production for over 12 clients, including high-profile accounts like Clicktime, Bright, Jobber, HubSpot, Semrush, and LumApps.
  • Recognized as Foundationite of the Month, July 2022, for outstanding contributions to the company's success through innovative content marketing strategies.
• 

  Forbes Communications Council

  Official Council Member

  Aug 2021 - Aug 2023

  Forbes Communications Council is a vetted professional networking community for senior-level communications and public relations executives, offering opportunities for growth and publication on Forbes.com.

• 

  Foundr Magazine

  Managing Editor

  Apr 2021 - Mar 2022

  Foundr is a global education and e-learning company connecting millions with successful entrepreneurs, offering actionable content through various media.

• 

  Lendio

  Senior Director, Content Marketing

  Feb 2020 - Apr 2021

  Lendio is transforming small business lending by connecting small businesses, lenders, and small business service providers through a single integrated technology platform, facilitating over 400,000 small business loans totaling over $16 billion since 2011.

• 

  Lendio

  Director, Content Marketing

  Feb 2018 - Jan 2020

  • Awarded 2019 Lendion of the Year, recognizing outstanding contribution and exceptional performance.
  • Successfully positioned Lendio's blog as one of The Best Financial Blogs for Small Businesses by fitsmallbusiness.com, enhancing the company's industry reputation and visibility.
• 

  Lendio

  Content Marketing Manager

  Feb 2017 - Jan 2018

  • Awarded the 2018 Employee Stand-Out Award in Marketing for exceptional performance.
  • Exceeded qualified lead (QL) goals by 12.7% in November 2017, 28% in December 2017, and 23.4% in January 2018, significantly contributing to the marketing team's success.
  • Created a lending marketplace infographic that was featured by both Lending Times and Small Business Lending, enhancing the company's visibility and brand authority.
• 

  HyperX Media

  Senior Copywriter

  Jun 2015 - Jan 2017

  HyperX Marketing is a digital marketing agency specializing in B2B digital marketing strategy, Marketo managed services, and custom martech solutions.

  • Developed content marketing strategies and produced content for prominent clients including AdvancedMD, Dentist Advisors, Wealth Advisors, and Utah First Credit Union.
  • Honored as Employee of the Quarter for Q2 2016, recognizing significant contributions to client projects and marketing strategies.
• 

  SkyRocket Media LLC

  Digital Content Manager

  Jul 2014 - Feb 2015

  SkyRocket Media LLC operates in the performance-based marketing space, focusing on delivering potential customers to companies via SEO, PPC, network, direct mail, email, and inbound call channels.

  • Hired, trained, and managed a team of original content writers, developing materials for branding, organic search, and content strategies.
  • Researched and wrote website copy, blog posts, op-ed articles, and reviews, contributing to the company's content and SEO strategies.
• 

  NAIOP SoCal Chapter

  Director of Marketing & Events

  Apr 2013 - Jun 2014

  NAIOP SoCal, part of NAIOP, the Commercial Real Estate Development Association, serves the Los Angeles and Orange County areas as a leading trade association for commercial real estate professionals, offering networking, educational programs, and advocacy.

  • Managed a team of website developers and graphic designers to successfully complete a full website redesign and migration, enhancing the digital presence of NAIOP SoCal Chapter.
  • Directed the planning and execution of the annual 1,000-person "Night at the Fights" event, incorporating gourmet dining, boxing matches, live bands, and casino-style games.
  • Leveraged political advocacy by meeting with US Senators to discuss policies on behalf of the NAIOP SoCal Chapter, bolstering the organization's legislative influence.