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Vancouver, WA, USA

Melissa Z.

Growing Organic Revenue for B2B Startups

Need more inbound leads? You came to the right place. Over the past 14 years, I've mastered the art of transforming organic marketing into revenue gains for B2B startups.

I help startups build and scale revenue-generating organic marketing engines. šŸ‘‰ You get all the benefits of an embedded marketing leader at a fraction of the price. This includes organic to-to-market lead generation tactics, content strategies, scalable marketing ops, team development, and much more.

Some highlights:

šŸ† In 2020, my powerhouse fintech team generated $254+ million in organic revenue, exceeding all paid and partnership channels.

šŸ† In 2021, I helped an online education company increase website clicks 3x in 4 months and 4x in 6 months.

šŸ† I have a 96% client return rate. Clients keep coming back because I’m awesome to work with and damn good at what I do.

šŸ† My email nurture campaign for a healthtech client performed 48% better than their norm, driving thousands of extra site visits and leads.

In addition to working with major players in fintech, healthtech, and online education, my content can be found on Forbes, Business.com, Comcast Business, BestCompany, and more.

When I'm not geeking out on content, you can find me in the PNW cooking, wine tasting, reading, and hiking with my dog.

Hire Melissa
Melissa Z.

Experience

Sep 2022 — Present
Organic GTM

Organic GTM

Founder & Fractional Head of Content

Helping startups turn content into revenue with a no-bullsh*t approach that boosts your brand, sparks engagement, and drives results. Clients include Sandpiper Ventures, i2 Operators, Gembah, Twilio SendGrid, Bright Breaks, Trulitica, Walker Advertising, and more.

Apr 2022 — Oct 2022
Foundation Marketing

Foundation Marketing

Director of Content

Foundation Marketing is a content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.

  • Led the content strategy and production for over 12 clients, including high-profile accounts like Clicktime, Bright, Jobber, HubSpot, Semrush, and LumApps.
  • Recognized as Foundationite of the Month, July 2022, for outstanding contributions to the company's success through innovative content marketing strategies.
Aug 2021 — Aug 2023
Forbes Communications Council

Forbes Communications Council

Official Council Member

Forbes Communications Council is a vetted professional networking community for senior-level communications and public relations executives, offering opportunities for growth and publication on Forbes.com.

Apr 2021 — Mar 2022
Foundr Magazine

Foundr Magazine

Managing Editor

Foundr is a global education and e-learning company connecting millions with successful entrepreneurs, offering actionable content through various media.

Feb 2020 — Apr 2021
Lendio

Lendio

Senior Director, Content Marketing

Lendio is transforming small business lending by connecting small businesses, lenders, and small business service providers through a single integrated technology platform, facilitating over 400,000 small business loans totaling over $16 billion since 2011.

Feb 2018 — Jan 2020
Lendio

Lendio

Director, Content Marketing

  • Awarded 2019 Lendion of the Year, recognizing outstanding contribution and exceptional performance.
  • Successfully positioned Lendio's blog as one of The Best Financial Blogs for Small Businesses by fitsmallbusiness.com, enhancing the company's industry reputation and visibility.
Feb 2017 — Jan 2018
Lendio

Lendio

Content Marketing Manager

  • Awarded the 2018 Employee Stand-Out Award in Marketing for exceptional performance.
  • Exceeded qualified lead (QL) goals by 12.7% in November 2017, 28% in December 2017, and 23.4% in January 2018, significantly contributing to the marketing team's success.
  • Created a lending marketplace infographic that was featured by both Lending Times and Small Business Lending, enhancing the company's visibility and brand authority.
Jun 2015 — Jan 2017
HyperX Media

HyperX Media

Senior Copywriter

HyperX Marketing is a digital marketing agency specializing in B2B digital marketing strategy, Marketo managed services, and custom martech solutions.

  • Developed content marketing strategies and produced content for prominent clients including AdvancedMD, Dentist Advisors, Wealth Advisors, and Utah First Credit Union.
  • Honored as Employee of the Quarter for Q2 2016, recognizing significant contributions to client projects and marketing strategies.
Jul 2014 — Feb 2015
SkyRocket Media LLC

SkyRocket Media LLC

Digital Content Manager

SkyRocket Media LLC operates in the performance-based marketing space, focusing on delivering potential customers to companies via SEO, PPC, network, direct mail, email, and inbound call channels.

  • Hired, trained, and managed a team of original content writers, developing materials for branding, organic search, and content strategies.
  • Researched and wrote website copy, blog posts, op-ed articles, and reviews, contributing to the company's content and SEO strategies.
Apr 2013 — Jun 2014
NAIOP SoCal Chapter

NAIOP SoCal Chapter

Director of Marketing & Events

NAIOP SoCal, part of NAIOP, the Commercial Real Estate Development Association, serves the Los Angeles and Orange County areas as a leading trade association for commercial real estate professionals, offering networking, educational programs, and advocacy.

  • Managed a team of website developers and graphic designers to successfully complete a full website redesign and migration, enhancing the digital presence of NAIOP SoCal Chapter.
  • Directed the planning and execution of the annual 1,000-person "Night at the Fights" event, incorporating gourmet dining, boxing matches, live bands, and casino-style games.
  • Leveraged political advocacy by meeting with US Senators to discuss policies on behalf of the NAIOP SoCal Chapter, bolstering the organization's legislative influence.