Michele B.

I offer end‑to‑end marketing services including strategy and go‑to‑market roadmaps, brand development and messaging, and sponsorship/partnership commercialization. I manage events and experiential programs, design demand‑gen and channel campaigns, and provide content, creative direction, and copy. I build measurement, attribution, and dashboarding to prove ROI, support post‑merger relaunch narratives, and serve as a fractional CMO to coach teams and scale marketing capability.

• Architecting and implementing robust marketing frameworks.
• Providing strategic advisory support for diverse global consulting projects.
• Driving measurable business transformation.
• Leading strategic marketing and communications initiatives.
• Implementing innovative marketing solutions for diverse clients.

• Directed Accenture's global strategic marketing partnership with Oracle, driving analyst and channel engagement to elevate brand visibility, strengthen market positioning, and accelerate business growth.
• Delivered integrated go-to-market global campaigns and events, driving 10% YoY growth for a global technology portfolio by leveraging data-driven insights and cross-functional collaboration.
• Spearheaded strategy and execution for 23 flagship Oracle events annually across the globe (Oracle CloudWorld and OCW Tours, Accenture Oracle Leadership Council), leading cross-functional teams of 10–75 to deliver high-impact, end-to-end client experience
• Executed launch of Accenture’s Official Technology Partner, Partnership with National Football League “NFL”.
• Developed positioning strategy and brand-led narratives for Oracle partnership, aligning with global priorities to enhance market presence and achieve 14% increase in engagement.

• Managed marketing strategies for post-merger integrations.
• Coordinated cross-functional teams to ensure seamless transitions.
• Enhanced brand alignment and market positioning post-acquisition.

• Built and managed a global V&A marketing framework, ensuring consistency, speed, and reduced risk across brand transitions, reducing risk by 28%.
• Led transition marketing for 11 brand acquisitions, from naming to narrative and campaign relaunch, improving transition speed by 11%.
• Utilized data-driven insights and cross-functional collaboration to enhance brand transitions, achieving a 37% increase in efficiency.

• Utilized data-driven insights to drive improvements in DEI campaign performance and strategic planning.
• Launched national event and campaigns, virtual and in person for all key DEI moments, leveraging inclusive brand engagement strategies to enhance diverse audience engagement.
• Spearheaded Accenture's role as the first Official Diversity & Inclusion Partner of the Niagara 2022 Canada Summer Games, creating the opportunity and leading the end-to-end strategy, execution, and cross-functional team to deliver a nationally recognized partnership.
• Led strategic DEI sponsorship initiatives across North America, increasing brand visibility and partnership revenue by cultivating and managing high-profile sponsor relationships.
• Created DEI marketing frameworks aligned with company values, driving a 23% increase in satisfaction scores and enhancing diverse audience engagement.

• Promoted to Senior Manager for outstanding leadership.
• Led inclusion and diversity marketing initiatives.
• Recognized for impactful contributions to company culture.

• Spearheaded 9 national sponsorship contracts, enhancing brand visibility and partnership value.
• Established & executed 4 marquee national executive client loyalty events, increasing client satisfaction by 39% through strategic planning and execution.
• Utilized data-driven insights to optimize event performance and drive continuous improvements.
• Lead all strategic sponsorship initiatives across Canada, increasing brand visibility and partnership revenue by cultivating and managing high-profile sponsor relationships.

• Managed integrated marketing campaigns across multiple channels.
• Collaborated with cross-functional teams to drive brand strategy.
• Increased customer engagement and brand awareness.

• Managed corporate partnerships and national sponsorship contracts, enhancing brand visibility and partnership value.
• Led multi-channel brand campaigns and strategic activations across key markets, increasing client satisfaction by 39% through data-driven insights and strategic planning.
• Oversaw cross-functional teams and creative agencies, delivering high-impact campaigns and improving efficiency by 23%.