Michele D.

Experience

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  Wrapware

  Co-Founder

  Nov 2024 - Present

  Wrapware designs stainless steel tumblers with removable wraps that add creativity and style to everyday drinkware. Based in Sarasota, Florida, Wrapware is a retail company focused on innovative and customizable drinkware solutions.

  • Co-founded Wrapware, a company specializing in customizable stainless steel tumblers.
  • Led product design and development, resulting in a unique line of drinkware with interchangeable wraps.
  • Implemented marketing strategies that increased brand visibility and customer engagement.
  • Established partnerships with local retailers to expand distribution channels.
  • Managed a team of designers and marketers to drive product innovation and sales growth.
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  J.P. Morgan

  Executive Director, Payments Product Marketing

  May 2022 - Mar 2025

  J.P. Morgan is a leader in investment banking, commercial banking, financial transaction processing, and asset management. It operates globally, providing a wide range of financial services to corporations, governments, and individuals.

  • Directed marketing strategies for payment products, enhancing product visibility and adoption.
  • Collaborated with cross-functional teams to launch new payment solutions, increasing market share.
  • Developed and executed marketing campaigns that drove significant growth in customer acquisition.
  • Analyzed market trends to identify opportunities for product innovation and differentiation.
  • Led a team of marketing professionals to achieve strategic business objectives.

• Fast

  Head Of Product Marketing

  Nov 2021 - Apr 2022

  Fast is a technology company providing one-click checkout solutions to streamline online shopping experiences. Based in San Francisco, Fast focuses on reducing cart abandonment and increasing conversion rates for e-commerce businesses.

  • Led product marketing initiatives for Fast's one-click checkout technology.
  • Developed go-to-market strategies that significantly increased product adoption and sales.
  • Collaborated with engineering and sales teams to align product features with customer needs.
  • Conducted market research to identify trends and inform product development.
  • Managed a team responsible for creating compelling marketing content and campaigns.
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  Salesforce

  Senior Director, Product Management - Commerce Cloud

  Feb 2020 - Jun 2021

  Salesforce is a global cloud computing company that develops CRM solutions and provides business software on a subscription basis. It is a leader in customer relationship management and offers a wide range of products to enhance business operations.

  • Oversaw product management for Salesforce Commerce Cloud, driving product enhancements and innovation.
  • Collaborated with engineering and design teams to develop new features that improved user experience.
  • Led strategic planning and execution of product roadmaps, aligning with company objectives.
  • Analyzed customer feedback to prioritize product improvements and address market needs.
  • Managed a team of product managers to deliver high-quality software solutions.
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  Salesforce

  Senior Director, Product Marketing - Commerce Cloud

  Aug 2019 - Jan 2020

  • Directed product marketing strategies for Salesforce Commerce Cloud, increasing market penetration.
  • Developed and executed marketing plans that drove product awareness and customer engagement.
  • Collaborated with sales and product teams to align marketing efforts with business goals.
  • Conducted competitive analysis to identify market opportunities and inform strategic decisions.
  • Led a team of marketing professionals to achieve revenue and growth targets.
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  Salesforce

  Director, Product Marketing - Commerce Cloud

  Feb 2018 - Jul 2019

  • Managed product marketing for Salesforce Commerce Cloud, focusing on customer acquisition and retention.
  • Developed comprehensive marketing strategies that increased product adoption and sales.
  • Collaborated with cross-functional teams to launch new features and enhancements.
  • Conducted market research to identify customer needs and inform product positioning.
  • Led a team responsible for creating and executing marketing campaigns.
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  Salesforce

  Senior Product Marketing Manager, EBC and Product Demos - Commerce Cloud

  Feb 2017 - Jan 2018

  • Led product marketing for Salesforce's Executive Briefing Center and product demos, enhancing customer engagement.
  • Developed and delivered compelling product demonstrations that showcased key features and benefits.
  • Collaborated with sales teams to tailor presentations to specific customer needs and industries.
  • Managed a team responsible for creating high-impact marketing materials and presentations.
  • Analyzed customer feedback to continuously improve demo effectiveness and customer satisfaction.
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  Salesforce

  Sales Engineer - Commerce Cloud

  May 2016 - Jan 2017

  • Provided technical sales support for Salesforce Commerce Cloud, driving customer success and satisfaction.
  • Collaborated with sales teams to deliver tailored solutions that met customer requirements.
  • Conducted product demonstrations and technical presentations to prospective clients.
  • Developed and maintained strong relationships with key stakeholders and decision-makers.
  • Contributed to the development of sales strategies and proposals.
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  Demandware

  Sales Engineer

  Dec 2013 - May 2016

  Commerce Cloud, formerly Demandware, is a flexible e-commerce platform that helps businesses reach goals faster, unlock new revenue, and drive automation. It is part of Salesforce and focuses on powering commerce everywhere with AI.

  • Provided technical expertise and solutions for Commerce Cloud clients, enhancing e-commerce capabilities.
  • Collaborated with clients to understand their needs and deliver customized solutions.
  • Conducted technical presentations and demonstrations to showcase product capabilities.
  • Developed and maintained strong client relationships to ensure satisfaction and retention.
  • Contributed to the development of technical sales strategies and proposals.
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  eBay Enterprise

  Solutions Lead

  Feb 2012 - Nov 2013

  Radial is a leading provider of e-commerce order management and fulfillment solutions. It offers tailored services to streamline fulfillment processes for leading brands, enhancing customer satisfaction and operational efficiency.

  • Led solution design and implementation for eBay Enterprise clients, optimizing e-commerce operations.
  • Collaborated with cross-functional teams to deliver tailored solutions that met client needs.
  • Conducted technical assessments and developed strategies to improve operational efficiency.
  • Managed client relationships to ensure satisfaction and successful project delivery.
  • Contributed to the development of innovative solutions that enhanced client capabilities.
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  OpenCrowd

  Business Consultant

  Mar 2008 - Feb 2011

  OpenCrowd is an IT services and consulting company specializing in smart digital solutions and distributed ledger technologies. It helps clients create innovative business concepts and accelerate product launches.

  • Consulted with clients to develop innovative digital solutions using emerging technologies.
  • Collaborated with cross-functional teams to deliver projects on time and within budget.
  • Conducted market research to identify trends and inform strategic decisions.
  • Developed and maintained strong client relationships to ensure satisfaction and repeat business.
  • Contributed to the development of new business opportunities and proposals.
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  TheMarkets.com

  Associate Product Manager

  Jan 2007 - Mar 2008

  TheMarkets.com delivers research, estimates, and broker data to institutional investors worldwide. It is a leading source for critical information supporting investment decision-making.

  • Assisted in product management for TheMarkets.com, enhancing product features and user experience.
  • Collaborated with development teams to implement new features and improvements.
  • Conducted market research to identify customer needs and inform product development.
  • Developed and maintained product documentation and training materials.
  • Supported product launches and marketing initiatives to drive adoption and engagement.