Mollie Collins-Fitzpatrick

Boston, MA, USA

Empowering creativity with data: leading performance-focused creative teams and systems that turn strategy into standout work at scale

Mollie Collins-Fitzpatrick blends creativity and data into transformative force for modern brands. With a decade of impact across creative operations and performance marketing, she’s built a reputation for turning insights into standout work and process into a strategic advantage.

As Global Creative Director at Bumble, Mollie has reimagined performance creative: driving growth, improving efficiency, and slashing CPRs through bold storytelling and smart experimentation. She leads a multidisciplina…

Mollie Collins-Fitzpatrick

Experience

  • Bumble Inc.

    Bumble Inc.

    Interim Global Creative Director

    Mar 2025 - Present

    Bumble is a dating and social networking app best known for flipping traditional dating dynamics.

    • Spearheaded the global creative vision and strategy, leading a team of 30 across design, motion, and strategy to ensure brand alignment and innovative outputs.
    • Successfully managed a $2M operating budget, ensuring trend-forward and consistent brand representation across all touchpoints.
    • Worked closely with executive leadership to present creative strategies and performance insights, driving alignment and business impact.
  • Bumble

    Bumble

    Associate Director of Growth Creative Production

    Aug 2022 - Apr 2025

    • Designed and implemented a robust global creative pipeline, supporting millions in ad spend and significantly reducing costs per user acquisition.
    • Managed asset management and trafficking, enhancing creative efficiency across all digital channels.
    • Cultivated relationships with ad partners to align creative insights, boosting campaign effectiveness and strategy.
  • Boomn

    Boomn

    Creative Director

    Jul 2020 - Aug 2022

    Boomn grows direct-to-consumer brands through incubation, acquisition, and partnerships.

    • Led the creative direction, growing e-commerce brands from $500k to $10M in annual revenue across various sectors.
    • Established new asset management systems, improving efficiency and creative reviews.
    • Facilitated data-driven creative strategy presentations to brand owners, enhancing marketing impact.
  • Boomn

    Boomn

    Brand Manager (Email, Influencer Marketing, Organic Social)

    May 2019 - Jun 2020

    • Secured high-quality, native content for paid and organic platforms through strategic influencer partnerships.
    • Successfully managed and grew social accounts, increasing reach and engagement dramatically.
    • Created compelling and targeted email campaigns, boosting lead conversions significantly.
  • 5by5: A Change Agency

    5by5: A Change Agency

    Project Manager

    Sep 2018 - May 2019

    5by5 Agency is a marketing agency focusing on transformative storytelling and brand connections.

    • Led the development of full-funnel marketing strategies, improving client campaign success and brand recognition.
    • Effectively used data analysis to refine strategies, ensuring high-impact client outcomes.
    • Coordinated cross-functional teams to maintain project deliverables within scope and budget.

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