Hire a Director of Performance Marketing
Get matched in about 3 days with a pre-screened Director of Performance Marketing who has scaled paid search, paid social, and programmatic budgets like yours and can rebuild attribution around CAC, ROAS, and payback.
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When to hire a Fractional Director of Performance Marketing
Hire a Director of Performance Marketing when paid spend is growing faster than the results it produces, or when nobody senior owns the numbers behind your acquisition.
CAC keeps rising as you scale spend
Every budget increase on Meta or Google brings worse unit economics, and nobody can say which campaigns to cut or where the next efficient dollar goes.
You don't trust your attribution
Platform dashboards claim more conversions than your CRM shows, iOS privacy changes broke tracking, and finance has stopped believing marketing's ROAS numbers.
Your agency runs the strategy by default
Your agency reports on clicks and impressions while you need someone in-house who sets targets, challenges its plans, and holds it to pipeline and revenue.
Your performance lead just left
Live campaigns, budgets, and creative tests are running with no senior owner, and a months-long search leaves that spend unmanaged.
Creative testing has stalled
The same ads have run for months, fatigue is pushing CPMs up, and there's no structured testing roadmap across channels.
You're launching a new channel or market
You're expanding into TikTok, CTV, retail media, or a new region and need someone who has launched it before to set budgets and benchmarks.
The benefits of hiring a Fractional Director of Performance Marketing
A fractional Director of Performance Marketing gives you a senior owner for paid acquisition, from channel mix to attribution, without adding a full director-level salary to your marketing budget.
Cut wasted ad spend at a fraction of a salary
Senior oversight of your Google, Meta, LinkedIn, and programmatic budgets, paid on a monthly retainer instead of a full-time salary, bonus, and benefits package.
Fix your ROAS before next quarter's budget
We match you in about 3 days, so a pre-screened operator can audit your accounts and reset bidding and creative testing before the next planning cycle locks spend in.
Bring in an operator who has scaled your channels
Every Director of Performance Marketing is pre-screened by veteran executive recruiters on spend managed, CAC and payback results, and experience in your business model, whether that's DTC, B2B SaaS, or marketplaces.
How to hire a Fractional Director of Performance Marketing
No more juggling job boards and sorting through pools of unqualified applicants. Hiring a Fractional Director of Performance Marketing is easy with Go Fractional.
Intro Call
Answer a few quick questions, then book a free 30-minute intro call with our team to review your goals, needs, and team dynamics.
Meet Experts
Our AI finds Fractional Director of Performance Marketing candidates whose past clients and projects match your brief, which you won’t find on LinkedIn. A dedicated executive recruiter verifies each one’s experience, fit, and genuine interest, and you meet the ones who fit in about 3 days.
Start Work
Book time with candidates right from your shortlist, choose your operator, and sign a simple month-to-month agreement. We move as fast as you do.
Engagements that fit how you work
Every Go Fractional engagement is structured for senior leadership without full-time overhead. Start fractional, scale up, or convert to full-time when you’re ready.
Fractional Director of Performance Marketing
- Senior leadership on a part-time schedule
- Monthly retainer, no recruiting fees
- Scale hours up or down as needs change
Contract-to-Hire
Trial a Fractional Director of Performance Marketing on a fractional engagement before converting them to a full-time hire.
- Keep the expert's learnings or convert to full-time
- Try the fit before you commit, no hiring risk
- Faster speed to market, conserving time and resources
Interim Director of Performance Marketing
Full-time coverage for a defined stretch: a leadership gap, a transition, or a critical project.
Fractional Director of Performance Marketing rates average $130/hr across our live benchmarks. Pricing scales with hours and scope.
Director of Performance Marketing Hourly RatesFractional vs full-time vs agency
Three ways to get Director of Performance Marketing leadership, and where each one wins.
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| Factor | Fractional Director of Performance Marketing | Full-time Director of Performance Marketing | Performance marketing agency |
|---|---|---|---|
| Time to hire | ~3 days to match | 3-6 months to recruit | 2-6 weeks to onboard |
| Cost structure | Monthly retainer | Salary + bonus + benefits | % of ad spend or management fee |
| Who owns the strategy | Your operator, accountable to your P&L | Your employee, long-term | The agency, tied to its own scope |
| Attribution and measurement | Builds your tracking, MMM, and incrementality tests | Builds and maintains in-house | Often reports in-platform metrics |
| Team and vendor management | Hires buyers, manages agencies | Builds and manages the full team | Supplies its own account team |
| Best for | Senior paid acquisition leadership, flexible commitment | Large, stable budgets needing permanent ownership | Campaign execution under someone else's strategy |
We’ve helped hundreds of organizations Go Fractional
Twelve years: the average experience across a network of handpicked executives ready to make an impact on day one.
“In just 5 months, working only 1 to 2 days a week, our fractional CMO made a significant impact at the Uniswap Foundation. They led customer research and crafted the foundation’s first-ever brand and marketing strategy. They designed the initial 2024 marketing budget, and conducted a successful Marketing Director hiring search sourced from their network. Our fractional CMO also launched an email marketing campaign strategy that achieved outstanding results, producing open and click rates +15% over the standard in our industry.”
“It was literally three days after he started with us fractionally, our CEO was calling me and asking if we could get a full-time offer out.”
“It's a can't-lose scenario. You either get the learnings from the subject matter expert, or you get the full-time capability. It provided a ton of flexibility, much faster speed to market, and conservation of time and resources.”
Frequently asked questions
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