Hire a Director of Performance Marketing
Hire a Director of Performance Marketing
Find top-tier Directors of Performance Marketing for strategic growth and ROI optimization. Available for fractional, interim, or full-time roles.
Fractional marketing leader skilled in go-to-market strategy, SaaS, impact startups, brand strategy, and digital transformation.
Hire Nathalie CouetFractional CMO driving growth with proven marketing strategies, brand development, go-to-market, and customer lifecycle expertise.
Hire LeighAnna SodacHigh-performing executive specializing in driving growth & scale in startups. Expertise in SEO, SEM, CRM, and fractional roles.
Hire Kelly GilleaseExpert in driving rapid growth for SaaS startups using unique go-to-market strategies and SEO. Skilled in fractional talent.
Hire Greg FrameExpert in blending traditional CPG brand management with digital marketing, driving innovation at P&G, Conagra, and Meta.
Hire Ramon RodriguezVersatile CMO with a proven record in tech growth. Expert in fractional GTM strategy, branding, & eCommerce.
Hire Kristen SagerExpert VP of Marketing with a focus on fractional growth & demand generation strategies. B2B/B2C experience.
Hire Samantha TaubeExperienced Full Stack Marketing Leader with expertise in start-ups to F100 brands like NBA and EA, focusing on fractional growth strategies.
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What is a Director of Performance Marketing?
A Director of Performance Marketing is a strategic leader focused on driving measurable results through data-driven marketing campaigns across multiple channels. They leverage analytics to optimize marketing spend and increase ROI, ensuring that every dollar invested contributes to business growth.
What does a Director of Performance Marketing do?
Directors of Performance Marketing craft and execute comprehensive digital marketing strategies to drive customer acquisition and retention. They analyze performance data to refine campaigns, ensuring maximum efficiency and effectiveness across all marketing channels.
Strategy Development
Develops and implements comprehensive digital marketing strategies that align with business goals, leveraging insights from data analytics to drive growth.
Campaign Management
Oversees all aspects of performance marketing campaigns, from concept to execution, ensuring they meet targeted KPIs and optimize spend across channels.
Data Analysis
Utilizes advanced analytics tools to monitor campaign performance, making data-driven decisions to enhance marketing effectiveness and ROI.
Team Leadership
Leads and mentors a team of marketing professionals, fostering a culture of continuous improvement and innovation in marketing tactics.
Budget Optimization
Manages marketing budgets efficiently, allocating resources to the most effective channels and tactics based on performance data.
Multi-Channel Expertise
Expert in managing and optimizing campaigns across a variety of channels including search, social, email, and more, to reach and engage target audiences effectively.
The benefits of hiring a Director of Performance Marketing
Hiring a Director of Performance Marketing offers significant advantages for businesses looking to enhance their marketing efforts and achieve specific growth targets.
Expertise in Growth Metrics
Gain access to specialized knowledge in leveraging growth metrics and analytics for strategic decision-making, ensuring your marketing efforts are always data-driven.
Enhanced Campaign Performance
Benefit from expert management of multi-channel campaigns, resulting in improved campaign performance, higher conversion rates, and increased customer acquisition.
Cost Efficiency
Achieve your marketing objectives without the overhead of a full-time position. Our Directors of Performance Marketing provide flexible, scalable solutions that fit your budget.
Innovative Strategies
Stay ahead of the curve with innovative marketing strategies and the latest in digital marketing tools and platforms, driving sustained business growth.
Rapid Market Response
React quickly to market changes and competitor moves with a fractional Director of Performance Marketing, who can adjust strategies in real time for maximum impact.
How to hire a Director of Performance Marketing
No more juggling job boards and sorting through pools of unqualified applicants. Hiring a Director of Performance Marketing is easy with Go Fractional.
Set your goals
Specify the type of candidate you need, including their industry experience, skills, and availability.
Find your match
Search our curated network of thoroughly vetted Director of Performance Marketings. Don’t worry, we’ve already put them through a rigorous screening process to make sure they meet the highest standards.
Hash out the details
Set up an interview or discussion with your top candidates to go over the details and ensure it is a good fit.
Draft the proposal
We’ll take it from here. Once everyone is on board, Go Fractional will craft a detailed proposal for your fractional Director of Performance Marketing, giving you and your stakeholders an opportunity to review it thoroughly.
Get started
Once you’ve reviewed and approved the proposal, we’ll send the contracts. And your Director of Performance Marketing can get to work.
We’ve helped hundreds of organizations Go Fractional
I worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great.
Matt Turck
PartnerFirstMarkGo Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt.
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VP of OperationsMockingbirdThey connected us with high-quality engineering leaders and filled the role within just 12 days of our first call.
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Vice President of PeopleLobI worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great.
Matt Turck
PartnerFirstMarkGo Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt.
Ross Berger
VP of OperationsMockingbirdThey connected us with high-quality engineering leaders and filled the role within just 12 days of our first call.
Victoria Ashton
Vice President of PeopleLobWhat's the difference between a fractional, consultant and interim Director of Performance Marketing?
Consultant Directors of Performance Marketing often focus on specific projects or challenges, providing expert advice and solutions without being deeply integrated into the company's ongoing marketing efforts. They are ideal for short-term, high-impact interventions.
Fractional Directors of Performance Marketing, on the other hand, become part of your team for a set period, offering strategic leadership and hands-on management of marketing initiatives. They are a cost-effective way to gain executive-level expertise and drive significant growth.
Interim Directors of Performance Marketing are typically hired during transitions, such as when searching for a full-time director or undergoing significant organizational changes. They ensure continuity and maintain momentum in your marketing efforts.
Other Roles Related to Director of Performance Marketing
Check out the other roles below for other great fractional talent.
When to hire a Director of Performance Marketing
Considering a Director of Performance Marketing? They are critical when you need to scale your marketing efforts, optimize spend, or pivot strategies quickly. Here are specific scenarios that signal it's time to hire.
Stagnant Growth
Your growth has plateaued despite increased marketing spend.
Low Campaign ROI
You're seeing diminishing returns on your marketing campaigns, indicating inefficiencies in spend or strategy.
Data Overwhelm
You have access to data but struggle to translate it into actionable insights.
Lack of Expertise
Your current team lacks the expertise to effectively manage multi-channel campaigns.
Budget Misallocation
Resources are being wasted on underperforming channels or tactics.
Market Shifts
Rapid changes in the market or consumer behavior are not being effectively addressed.
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Get StartedFrequently asked questions
Here are a few questions that folks just like you have had during their search.