Skip to profile
Dallas, TX, USA

Nicole W.

I get into your customers' head.

I'm Nicole Wight. I build and scale product marketing teams, turn messy, confusing product stories into positioning people actually understand, and create go-to-market systems tied to adoption, pipeline, and revenue.

My background spans B2B SaaS, FinTech and payments, accessibility, mission-driven technology, and products used at global scale. I've led product marketing at Meta, AudioEye, and Ministry Brands, building and developing high-performing PMM teams while creating the strategy, systems, and operating rhythms that help them succeed. My work spans individual launches, portfolio strategy, GTM transformation, and building product marketing functions that perform at scale. I've done this inside global tech companies, high-growth SaaS businesses, and startups building the function while the business is already moving.

Hire Nicole
Nicole W.
Software as a Service (SaaS)Higher EducationSaaSSocial NetworkMarketing StrategyContent StrategyLeadershipStrategic Partnerships

Experience

Jun 2025 — Present
Ministry Brands

Ministry Brands

Senior Director Product Marketing

  • Leading product marketing strategy for payment solutions and digital engagement tools serving 95,000+ faith-based organizations, where I:
  • Drive go-to-market strategies for payment platforms that empower churches and parachurch ministries to advance their missions through transformative technology
  • Develop compelling value propositions that translate complex payment capabilities into ministry-focused benefits for diverse faith communities
  • Partner cross-functionally with Product, Sales, and Success teams to optimize adoption strategies and accelerate growth of digital giving solutions across purpose-driven organizations
Aug 2024 — Jun 2025
AudioEye

AudioEye

Senior Director, Product Marketing

  • Leading product marketing strategy for a digital accessibility SaaS platform, where I've:
  • Transformed marketing metrics into exceptional business outcomes, driving record-breaking Q1 performance with significant increases in qualified website traffic and demo conversions
  • Enhanced website conversion strategy through refined positioning that dramatically improved demo-to-meeting conversion rates
  • Orchestrated comprehensive campaigns with targeted ICP messaging yielding highest-ever performance across all traffic channels
Mar 2024 — Aug 2024
AudioEye

AudioEye

Director of Product Marketing and Revenue Enablement

  • Established the foundation for AudioEye's growth acceleration by:
  • Transforming our content strategy to increase meeting scheduling and form submissions.
  • Engineering refined value proposition leading to multi-million dollar revenue impact.
  • Building scalable revenue enablement program for 200+ employees, contributing to impressive ARR growth.
  • GTM delivery & naming of "AudioEyeQ" - AudioEye's public education platform
Sep 2023 — Mar 2024
AudioEye

AudioEye

Director, Revenue Enablement

  • Collaborated with Sales, Marketing, and Product leadership to optimize revenue operations, resulting in a 20% increase in productivity.
  • Developed strategies and programs to address business challenges and drive revenue growth for AudioEye.
  • Led cross-functional teams to execute revenue enablement initiatives and continuously improve operational efficiency.
Jan 2023 — Sep 2023
AudioEye

AudioEye

Senior Product Marketing Manager

  • Led initiatives to gain insight from the sales process and external market to develop strategies that drive product adoption and overall satisfaction.
  • Partnered across multiple functions to gather information and organize content resources for teams.
  • Identified customer segments for product market fit and built marketing collateral that resonated with these segments.
Oct 2022 — Jan 2023
Meta

Meta

Product Marketing Lead, Communities

  • Directed strategic product marketing initiatives for Facebook Groups, where I:
  • Led strategic product marketing initiatives for Facebook Groups, driving exceptional YoY audience growth and user engagement across 5 global regions.
  • Orchestrated numerous GTM activities to achieve remarkable feature adoption rate increases.
  • Pioneered roadmap development to transform admin engagement and community satisfaction.
  • Substantially optimized product development cycle through strategic cross-functional partnerships.
Oct 2022 — Jan 2023
Meta

Meta

Product Marketing Lead, Communities

  • Directed strategic product marketing initiatives for Facebook Groups, where I:
  • Led strategic product marketing initiatives for Facebook Groups, driving exceptional YoY audience growth and user engagement across 5 global regions.
  • Orchestrated numerous GTM activities to achieve remarkable feature adoption rate increases.
  • Pioneered roadmap development to transform admin engagement and community satisfaction.
  • Substantially optimized product development cycle through strategic cross-functional partnerships.
Nov 2021 — Oct 2022
Meta

Meta

Product Marketing Lead, Power Admins

  • Accelerated growth of Meta's strategic communities while managing high-profile partnerships:
  • Drove explosive growth of Facebook's Power Admin communities across UK, Brazil, and North America, enhancing group activity and retention.
  • Managed partnerships with premier global events and celebrities, including Grammys, SuperBowl LVI, and Golden Globes.
  • Executed strategic communication campaigns during critical moments like the 2020 Elections and COVID-19, reaching billions of users.
Nov 2021 — Oct 2022
Meta

Meta

Product Marketing Lead, Power Admins

  • Accelerated growth of Meta's strategic communities while managing high-profile partnerships:
  • Drove explosive growth of Facebook's Power Admin communities across UK, Brazil, and North America, enhancing group activity and retention.
  • Managed partnerships with premier global events and celebrities, including Grammys, SuperBowl LVI, and Golden Globes.
  • Executed strategic communication campaigns during critical moments like the 2020 Elections and COVID-19, reaching billions of users.
Dec 2019 — Nov 2021
Meta

Meta

Community Manager - Power Admins - North America

  • Additional Roles:
  • Inclusion + Representation Lens Panelist
  • ACT Ambassador
Dec 2019 — Nov 2021
Meta

Meta

Community Manager - Power Admins - North America

  • Additional Roles:
  • Inclusion + Representation Lens Panelist
  • ACT Ambassador
Jun 2018 — Dec 2019
Thryv

Thryv

Product Client Success Manager - Product Marketing

  • Managed and supported the Online Community, driving client engagement and education.
  • Collaborated cross-functionally with operational teams to enhance Thryv client experience.
  • Updated product materials for operations, fulfillment, training, and sales support.
Sep 2016 — Jun 2018
DexYP

DexYP

Senior Project Manager - Operations

  • Led cross-functional teams to implement new product initiatives, influencing change to support business objectives.
  • Managed relationships between Marketing and Operations, prioritizing initiatives and ensuring successful implementation.
  • Supported Go-To-Market with Social Media Case Studies and pilot projects, partnering with IT for BPMS support.
Nov 2015 — Sep 2016
Dex Media

Dex Media

Digital Fulfillment Trainer - Operations

  • Developed training curriculum and materials for DexMedia's Digital Fulfillment and Support teams, ensuring staff knowledge of product offerings.
  • Scheduled and facilitated new hire, refresher, and continuous learning classes, processing enrollments and recording attendance.
  • Provided post-training support, proofread instructional materials, and assisted with call handling and performance coaching.
Jun 2015 — Nov 2015
Dex Media

Dex Media

Marketing Consultant - Sales

  • Developed and managed marketing programs to help clients fill advertising gaps and grow their businesses.
  • Utilized state-of-the-art technology tools for successful advertising solutions.
  • Implemented solutions such as Desktop and Mobile Websites, Facebook Fan Page Setup, and Search Engine Marketing.
Feb 2005 — Aug 2006
Cornell Cooperative Extension

Cornell Cooperative Extension

Corporate Trainer

  • Facilitated engaging workshops on Army culture, communication, and leadership for military families.
  • Developed and updated AFTB training materials to ensure relevance and effectiveness.
  • Evaluated program impact to identify areas for improvement and ensure effectiveness.
  • Built strong relationships with military families and stakeholders to provide mentorship and support.

Related Blog Posts

Similar Members

  • Erin W. profile image
    Erin W.
    Fractional Director of Product Marketing
    1. Dun & Bradstreet
    2. LegalZoom
    3. MyFitnessPal
    Product & Lifecycle Marketing Leader — AI‑forward GTM, PLG & Monetization
    Hire Erin W.
  • Robert G. profile image
    Robert G.
    Fractional Director of Product Marketing
    1. Wells Fargo
    2. Auctane
    3. McCoy Corporation
    Fractional Executive — CMO / COO / GM for SaaS, Ecommerce & AI | Founding CMO, ShipStation | Trusted Confidant (Austin, TX)
    Hire Robert G.
  • Phill S. profile image
    Phill S.
    Fractional Product Marketing Manager
    1. Microsoft
    2. Flip Design LLC
    3. Cash App
    Transforming Insights into Impact: Marketing & Product Visionary
    Hire Phill S.