Nicole Wight

Experience

• 

  Ministry Brands

  Senior Director Product Marketing

  Jun 2025 - Present

  • Leading product marketing strategy for payment solutions and digital engagement tools serving 95,000+ faith-based organizations, where I:
  • Drive go-to-market strategies for payment platforms that empower churches and parachurch ministries to advance their missions through transformative technology
  • Develop compelling value propositions that translate complex payment capabilities into ministry-focused benefits for diverse faith communities
  • Partner cross-functionally with Product, Sales, and Success teams to optimize adoption strategies and accelerate growth of digital giving solutions across purpose-driven organizations
• 

  AudioEye

  Senior Director, Product Marketing

  Aug 2024 - Jun 2025

  • Leading product marketing strategy for a digital accessibility SaaS platform, where I've:
  • Transformed marketing metrics into exceptional business outcomes, driving record-breaking Q1 performance with significant increases in qualified website traffic and demo conversions
  • Enhanced website conversion strategy through refined positioning that dramatically improved demo-to-meeting conversion rates
  • Orchestrated comprehensive campaigns with targeted ICP messaging yielding highest-ever performance across all traffic channels
• 

  AudioEye

  Director of Product Marketing and Revenue Enablement

  Mar 2024 - Aug 2024

  • Established the foundation for AudioEye's growth acceleration by:
  • Transforming our content strategy to increase meeting scheduling and form submissions.
  • Engineering refined value proposition leading to multi-million dollar revenue impact.
  • Building scalable revenue enablement program for 200+ employees, contributing to impressive ARR growth.
  • GTM delivery & naming of "AudioEyeQ" - AudioEye's public education platform
• 

  AudioEye

  Director, Revenue Enablement

  Sep 2023 - Mar 2024

  • Collaborated with Sales, Marketing, and Product leadership to optimize revenue operations, resulting in a 20% increase in productivity.
  • Developed strategies and programs to address business challenges and drive revenue growth for AudioEye.
  • Led cross-functional teams to execute revenue enablement initiatives and continuously improve operational efficiency.
• 

  AudioEye

  Senior Product Marketing Manager

  Jan 2023 - Sep 2023

  • Led initiatives to gain insight from the sales process and external market to develop strategies that drive product adoption and overall satisfaction.
  • Partnered across multiple functions to gather information and organize content resources for teams.
  • Identified customer segments for product market fit and built marketing collateral that resonated with these segments.
• 

  Meta

  Product Marketing Lead, Communities

  Oct 2022 - Jan 2023

  • Directed strategic product marketing initiatives for Facebook Groups, where I:
  • Led strategic product marketing initiatives for Facebook Groups, driving exceptional YoY audience growth and user engagement across 5 global regions.
  • Orchestrated numerous GTM activities to achieve remarkable feature adoption rate increases.
  • Pioneered roadmap development to transform admin engagement and community satisfaction.
  • Substantially optimized product development cycle through strategic cross-functional partnerships.
• 

  Meta

  Product Marketing Lead, Communities

  Oct 2022 - Jan 2023

  • Directed strategic product marketing initiatives for Facebook Groups, where I:
  • Led strategic product marketing initiatives for Facebook Groups, driving exceptional YoY audience growth and user engagement across 5 global regions.
  • Orchestrated numerous GTM activities to achieve remarkable feature adoption rate increases.
  • Pioneered roadmap development to transform admin engagement and community satisfaction.
  • Substantially optimized product development cycle through strategic cross-functional partnerships.
• 

  Meta

  Product Marketing Lead, Power Admins

  Nov 2021 - Oct 2022

  • Accelerated growth of Meta's strategic communities while managing high-profile partnerships:
  • Drove explosive growth of Facebook's Power Admin communities across UK, Brazil, and North America, enhancing group activity and retention.
  • Managed partnerships with premier global events and celebrities, including Grammys, SuperBowl LVI, and Golden Globes.
  • Executed strategic communication campaigns during critical moments like the 2020 Elections and COVID-19, reaching billions of users.
• 

  Meta

  Product Marketing Lead, Power Admins

  Nov 2021 - Oct 2022

  • Accelerated growth of Meta's strategic communities while managing high-profile partnerships:
  • Drove explosive growth of Facebook's Power Admin communities across UK, Brazil, and North America, enhancing group activity and retention.
  • Managed partnerships with premier global events and celebrities, including Grammys, SuperBowl LVI, and Golden Globes.
  • Executed strategic communication campaigns during critical moments like the 2020 Elections and COVID-19, reaching billions of users.
• 

  Meta

  Community Manager - Power Admins - North America

  Dec 2019 - Nov 2021

  • Additional Roles:
  • Inclusion + Representation Lens Panelist
  • ACT Ambassador
• 

  Meta

  Community Manager - Power Admins - North America

  Dec 2019 - Nov 2021

  • Additional Roles:
  • Inclusion + Representation Lens Panelist
  • ACT Ambassador

• Thryv

  Product Client Success Manager - Product Marketing

  Jun 2018 - Dec 2019

  • Managed and supported the Online Community, driving client engagement and education.
  • Collaborated cross-functionally with operational teams to enhance Thryv client experience.
  • Updated product materials for operations, fulfillment, training, and sales support.

• DexYP

  Senior Project Manager - Operations

  Sep 2016 - Jun 2018

  • Led cross-functional teams to implement new product initiatives, influencing change to support business objectives.
  • Managed relationships between Marketing and Operations, prioritizing initiatives and ensuring successful implementation.
  • Supported Go-To-Market with Social Media Case Studies and pilot projects, partnering with IT for BPMS support.

• Dex Media

  Digital Fulfillment Trainer - Operations

  Nov 2015 - Sep 2016

  • Developed training curriculum and materials for DexMedia's Digital Fulfillment and Support teams, ensuring staff knowledge of product offerings.
  • Scheduled and facilitated new hire, refresher, and continuous learning classes, processing enrollments and recording attendance.
  • Provided post-training support, proofread instructional materials, and assisted with call handling and performance coaching.

• Dex Media

  Marketing Consultant - Sales

  Jun 2015 - Nov 2015

  • Developed and managed marketing programs to help clients fill advertising gaps and grow their businesses.
  • Utilized state-of-the-art technology tools for successful advertising solutions.
  • Implemented solutions such as Desktop and Mobile Websites, Facebook Fan Page Setup, and Search Engine Marketing.
• 

  Cornell Cooperative Extension

  Corporate Trainer

  Feb 2005 - Aug 2006

  • Facilitated engaging workshops on Army culture, communication, and leadership for military families.
  • Developed and updated AFTB training materials to ensure relevance and effectiveness.
  • Evaluated program impact to identify areas for improvement and ensure effectiveness.
  • Built strong relationships with military families and stakeholders to provide mentorship and support.