Phill S.

Hustle Fund is a venture capital firm that invests in early-stage startups, helping them grow with funding and mentoring.

OpenStore simplifies the sale of e-commerce businesses, providing liquidity and management for Shopify brands.

• Launched an AI-powered customer support tool, aligning product, sales, and marketing for successful market entry.
• Conducted in-depth customer discovery to enhance product-market fit, resulting in improved customer satisfaction.
• Implemented PMM frameworks that led to significant gains in customer engagement and product adaptability.

Family, a little travel, a lot of running.

Adweek covers advertising, marketing, media, and technology news, insights, and trends.

Cash App is a mobile payment service allowing users to transfer money and invest in stocks and Bitcoin.

• Scaled the product marketing team from 1 to 12 members, covering various aspects like Banking, Bitcoin, and Investing.
• Led go-to-market launches reaching over 50 million users, significantly enhancing user acquisition and retention.
• Initiated marketing programs that effectively increased product activation, retention, and overall profitability.

Instagram is a global social media platform focused on photo and video sharing, connecting over 2 billion users worldwide.

• Led a team of six product marketers to drive global positioning and go-to-market strategies.
• Enhanced user engagement across 1B+ global users by effectively managing major product features like Stories and Reels.
• Developed marketing strategies that significantly improved user interaction and satisfaction across multiple features.

• Oversaw product marketing efforts for key messaging features, directly contributing to 1.5x user growth.
• Positioned Instagram as a top-5 global messaging app through strategic marketing and cross-app initiatives.
• Collaborated with cross-functional teams to innovate and enhance messaging user experiences.

• Launched key growth-oriented products improving user onboarding and retention in major global markets.
• Contributed to scaling Instagram's user base from 400M to over 1B through strategic product marketing initiatives.
• Implemented new language support, enhancing global accessibility and usage of Instagram.

Microsoft is a global technology company providing software, hardware, and services, including the Xbox gaming platform.

• Designed and executed global marketing strategies for Xbox's 1st party games, enhancing brand visibility.
• Launched successful integrated campaigns for titles like 'Sunset Overdrive' and 'Forza Motorsport 5'.
• Collaborated with development teams to align marketing strategies with gaming innovations and releases.

• Formulated a marketing strategy for the 'Works with Office 365' program, improving competitive positioning and sales.
• Developed marketing materials and collaborated with cross-functional teams to boost brand presence in enterprise markets.

• Formulated a marketing strategy for the 'Works with Office 365' program, improving competitive positioning and sales.
• Developed marketing materials and collaborated with cross-functional teams to boost brand presence in enterprise markets.

Ericsson is a global leader in providing telecommunications and networking solutions and services.

• Managed and executed product conformance tests across the Americas, setting standards for the company.
• Developed test plans that became the benchmark for product deployment, improving efficiency and reliability.

• Managed critical customer issues through engineering support and network designs, enhancing customer satisfaction.
• Collaborated with sales teams to drive quality and performance of Redback's networking solutions.

Redback Networks is a company that focused on networking hardware and software before being acquired by Ericsson.