Oct 2021 — Present
Solera Holdings, LLC.
Senior Marketing Manager
- Core Marketing Strategy and Execution
- Developed and executed comprehensive demand generation strategy from the ground up, resulting in a 64% increase in marketing-originated revenue.
- Built a robust marketing foundation by constructing a detailed playbook encompassing ICPs, buyer personas, and TAM/SAM/SOM analysis for various fleet solutions.
- Designed and implemented multi-channel marketing campaigns targeting diverse fleet segments based on industry, size (small, medium, enterprise and strategic), and buyer journey stage.
- Collaborated closely with cross-functional teams to create compelling sales enablement tools and marketing collateral.
- Successfully organized product launches, trade shows, user conferences, as well as customer meets to generate 5-6x ROI.
- Data-Driven Optimization and Performance
- Increased conversion rates by 67% through streamlined lead qualification and faster follow-up.
- Drove significant ROI (3.7x) through optimized digital display, programmatic, and content syndication campaigns.
- Leveraged intent-based and re-targeting strategies (ABM, PPC) to boost engagement, pipeline growth, and revenue.
- Enhanced campaign effectiveness through rigorous A/B testing of emails, social posts, ads, and landing pages.
- Established a robust reporting framework to monitor KPIs, measure campaign performance, and optimize ROI.
- Budget Management, Stakeholder Collaboration, and Team Leadership
- Effectively managed and optimized marketing budget to drive maximum ROI.
- Executed effective nurture campaigns collaborating with account management to achieve over 92% customer retention.
- Tracked branding and awareness campaign performance to optimize organic lead generation.
- Coached and mentored several new recruits on the job.
- Worked with multiple third-party agencies to implement paid media strategies.
