Prashant Rao

Experience

• 

  Solera Holdings, LLC.

  Senior Marketing Manager

  Oct 2021 - Present

  • Core Marketing Strategy and Execution
  • Developed and executed comprehensive demand generation strategy from the ground up, resulting in a 64% increase in marketing-originated revenue.
  • Built a robust marketing foundation by constructing a detailed playbook encompassing ICPs, buyer personas, and TAM/SAM/SOM analysis for various fleet solutions.
  • Designed and implemented multi-channel marketing campaigns targeting diverse fleet segments based on industry, size (small, medium, enterprise and strategic), and buyer journey stage.
  • Collaborated closely with cross-functional teams to create compelling sales enablement tools and marketing collateral.
  • Successfully organized product launches, trade shows, user conferences, as well as customer meets to generate 5-6x ROI.
  • Data-Driven Optimization and Performance
  • Increased conversion rates by 67% through streamlined lead qualification and faster follow-up.
  • Drove significant ROI (3.7x) through optimized digital display, programmatic, and content syndication campaigns.
  • Leveraged intent-based and re-targeting strategies (ABM, PPC) to boost engagement, pipeline growth, and revenue.
  • Enhanced campaign effectiveness through rigorous A/B testing of emails, social posts, ads, and landing pages.
  • Established a robust reporting framework to monitor KPIs, measure campaign performance, and optimize ROI.
  • Budget Management, Stakeholder Collaboration, and Team Leadership
  • Effectively managed and optimized marketing budget to drive maximum ROI.
  • Executed effective nurture campaigns collaborating with account management to achieve over 92% customer retention.
  • Tracked branding and awareness campaign performance to optimize organic lead generation.
  • Coached and mentored several new recruits on the job.
  • Worked with multiple third-party agencies to implement paid media strategies.
• 

  Solera Fleet Solutions

  Marketing Manager

  Jan 2020 - Oct 2021

  • Led demand-generation strategy for SaaS fleet solutions, driving a 64% increase in marketing-originated revenue.
  • Partnered with account management to support retention programs, contributing to >92% customer retention.
  • Designed and executed digital display, programmatic and content-syndication campaigns that produced a 3.7x ROI.
  • Reengineered lead-qualification processes to speed follow-up and improve conversion rates by 67%.
  • Implemented ABM, intent-based targeting and retargeting (PPC) to grow high-quality pipeline and accelerate conversions.
  • Built KPI reporting and budget-tracking frameworks to measure campaign ROI and optimize marketing spend.
  • Collaborated with product and sales to create pitch decks, sales plays and go-to-market assets to improve sales effectiveness.
  • Monitored branding and awareness program performance and optimized channel mix to increase organic lead generation.
• 

  Computer Solutions East, Inc.

  Marketing Manager

  Nov 2013 - Jul 2019

  • NY based Computer Solutions East, Inc. (CSE) is a Microsoft Gold and Cisco Premier Partner and an IT Managed Service Provider.
  • Strategic Marketing Leadership and Execution
  • Developed and executed comprehensive marketing strategies, including ICP, buyer persona, and TAM/SAM/SOM analysis, to drive market penetration and growth.
  • Led the development and implementation of multi-channel marketing campaigns across awareness to purchase journey.
  • Successfully segmented and targeted markets to optimize lead generation, engagement, retention, and conversion.
  • Drove 15% annual revenue growth through strategic initiatives like client visits, roadshows, webinars, and social media.
  • Boosted returning business revenue by 38% through effective social media customer nurturing.
  • Team Leadership and Collaboration
  • Built, led and managed a high-performing marketing team of seven, overseeing web dev., content creation, and social media.
  • Fostered strong partnerships with key industry players, including Microsoft, Cisco, Symantec, Lenovo, and HP.
  • Collaborated with sales, product, and sales enablement teams to create effective sales tools and marketing collateral.
  • Successfully executed co-sponsored and co-branded marketing campaigns to enhance market reach and impact.
  • Performance Measurement and Optimization
  • Implemented a company-wide social media utilization practice, resulting in a 150% increase in engagement.
  • Conducted A/B testing to optimize marketing initiatives and improve campaign performance.
  • Delivered ROI-focused reporting metrics to measure campaign effectiveness and inform strategic decision-making.
  • Marketing Operations and Asset Creation
  • Successfully tested and deployed email marketing, SEO, and SEM campaigns to generate leads and drive traffic.
  • Created a wide range of high-quality marketing assets, sales kits, brochures, pitch decks, videos, and email templates.

• Mozart Music World - India

  Marketing Manager

  Jan 2012 - Nov 2013

  • Built and executed marketing, branding and communication strategies for personal, home and professional audio
  • Increased channel sales revenue by 45% in 1 year by empanelling with more retail partners
  • Grew retailer network for musical instruments by 200%, home audio by 360% and for pro audio by 600%
  • Powered retail sales growth to over 50% through social media and customer engagement campaigns
  • Enhanced customer experience through online, e-commerce, and other in-store marketing channels
  • Organized retail product launches, partner meets, musical nights, partner visits and training tours
• 

  Flourish FoodProducts

  Sr. Sales Executive

  Jun 2010 - Apr 2011

  • Responsible for Accumulation of Market information and Statistics throughout Western India for Products like Milk, Milk Products, Fat Spreads, Olive Oil
  • Responsible for building, Training & Managing a Sales Team of 53 for Milk & Milk Products
  • Managing Institutional Sales of Milk, Milk Products, Fat Spread & Olive Oil
  • Assisting Various verticals involved in the business to align
  • Involved into framing competitive, product and sales Strategy of Milk & Milk Products.
  • Responsible for Sales of Gujarat, Primarily Ahmedabad Territory.
• 

  Reliance Nippon Life Insurance

  Regional Sales Support

  Jun 2008 - May 2009

  • Single Point Of Contact (Head Office - Regional Office - Branch Office)
  • Handling and Providing MIS on Regular Intervals
  • Regional Level Sales & Sales Support Report to Help Sales Force
  • Responsible for Automation of Reports Using Excel Macros and Formula
  • Making Presentations based on Excel (Pivots/Charts), PowerPoint
  • Designing & Preparing Flexes, Banners & Posters for contests & events
  • Activity & Event Management to Promote Sales and Motivate Sales Force
  • Training on Products and Skills & Personality Development
  • Managing Logistics of POS, Gifts Articles, Policy Bonds, etc.
  • Query / Grievance Handling and Problem Resolution for Region
  • Recruitment Handling of Sales Managers / Advisors, Operations Staff
• 

  iCall India Limited

  Telesales Representative

  Jun 2003 - May 2004

  • Training & Management of Jr./Sr. Tele Sales Executives
  • Responsible for Monthly Sales Target through Tele conversations
  • Negotiation
  • Handling of INBOUND & OUTBOUND Operations
  • Relationship Building with Existing & Prospective Clients