Driving Product Success: A Data-Driven Growth Connoisseur
I'm Rachel DeJulio, a product and growth leader with an unwavering focus on leveraging data to galvanize product-led growth. My journey integrates a rich blend of marketing, strategic partnerships, and a knack for channeling creativity into tangible business results. Anchored in a belief that analysis and creativity are two sides of the same coin, I excel in transforming insights into strategies that not only captivate but also convert. Whether it's crafting marketing strategies, forging strategic partnerships, or steering projects from concept to completion, my ultimate goal is to drive sustainable growth and innovation. In every endeavor, my approach is rooted in a deep commitment to excellence, continuous improvement, and a passion for making a meaningful impact.
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
May 2020 — Sep 2022
Greenlight
Sr. Product Manager, Growth & Experimentation
Greenlight is a money and safety app aimed at helping families manage finances, educate kids on money handling, and encourage financial literacy through practical tools.
Led growth and experimentation initiatives that increased user acquisition by 30% in six months.
Implemented data-driven decision-making processes that enhanced product features, contributing to a 20% increase in app engagement.
Spearheaded A/B testing and user research projects that improved user retention rates by 15%.
Jan 2019 — May 2020
KF
Kabbage from American Express
Product Manager, Web Growth - Conversion Rate Optimization, SEO, Martech
Kabbage from American Express provides digital cash flow solutions, online payments, business analytics, and flexible credit for small businesses.
Learn what a B2B marketing consultant does, the services they provide, and when companies should hire one to improve positioning, pipeline, and revenue.
