Rob Krecak

Nine-time business owner and Fractional CFO

I’m a fractional CFO who shapes businesses into successful, profitable, and thriving organizations. But my work goes much deeper than that. Think of me as a Swiss Army Knife for your company’s finances and operations. With two decades of financial experience and a glowing track record of coaching countless entrepreneurs, I uncover and solve your organization’s most significant challenges so you can make more money with less effort. In 12 months or less, I'll completely transform your business.

Rob Krecak



  • TechStars



    Apr 2020 - Present

    A world-class startup accelerator that helps companies scale more quickly.

    • Mentored and advised startups on a variety of financial and operational aspects of their business.
  • Humans First

    Humans First


    Sep 2017 - Present

    Humans First offers fractional CFO services to help companies grow and become more profitable faster.

    • Helped a client triple their profitability while the owner worked less than half the time in less than six months.
  • uBreakiFix


    Four-store owner

    Oct 2014 - Oct 2020

    uBreakiFix offers cellphone, tablet, and computer repair.

    • Won top customer service in the entire franchise two of the six years my store was in operation.
    • Won Store of the Year award for top performing store out of more than 300 locations.
  • Anytime Fitness

    Anytime Fitness

    Three-club owner

    Oct 2010 - Aug 2018

    Anytime Fitness is the world's largest 24-hour co-ed health club franchise.

    • My club was in the top 8% of over 2,000 locations worldwide based on six KPIs.
  • Robert W. Baird

    Robert W. Baird

    Sell-Side Equity Research Analyst

    Jul 2006 - Mar 2011

    I researched medical device and pharmaceutical stocks. My duties included market research, constructing financial models, and writing detailed research notes on covered companies.

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