Learn how a fractional CFO can help small businesses with cash flow, strategy, and growth, providing expert financial leadership at a fraction of the cost.
Rob Krecak
Nine-time business owner and Fractional CFO
I’m a fractional CFO who shapes businesses into successful, profitable, and thriving organizations. But my work goes much deeper than that. Think of me as a Swiss Army Knife for your company’s finances and operations. With two decades of financial experience and a glowing track record of coaching countless entrepreneurs, I uncover and solve your organization’s most significant challenges so you can make more money with less effort. In 12 months or less, I'll completely transform your business.
Work
The Cosine Lighting Design
https://thecosine.com/We offer full-service lighting design from concept ideation to product delivery, acting as the single point of contact for your projects.
I helped the owners build a detailed financial model, substantially improve margins, and make smarter financial decisions.
Tri-Town Construction
https://www.tri-townconstruction.com/Tri-Town Construction is your partner in rebuilding after the storm. Learn about our luxury home remodeling and custom home building services.
I helped this company improve operations, net margin, and allocate resources to another growing company to dramatically increase profitability.
TimberHut Cabin Company
http://www.timberhut.comTimberHut Cabin Company designs, builds, and customizes guest-ready cabins for premier outdoor experience deliverers, from desert resorts to rural glampgrounds to winter sports destinations.
I secured $1.3 M in capital for the company while also helping the owner correctly price projects to become far more profitable.
Massive Pockets Marketing Agency
https://www.massivepockets.com/Top Performing Advertising Agency with offices in Denver, Colorado and New Orleans, Louisiana. Grow your business with the best ads.
I helped the owner triple the profitability of his business while he worked half the amount of time in less than six months.
Experience
TechStars
Mentor
Apr 2020 - Present
A world-class startup accelerator that helps companies scale more quickly.
- Mentored and advised startups on a variety of financial and operational aspects of their business.
Humans First
CEO
Sep 2017 - Present
Humans First offers fractional CFO services to help companies grow and become more profitable faster.
- Helped a client triple their profitability while the owner worked less than half the time in less than six months.
uBreakiFix
Four-store owner
Oct 2014 - Oct 2020
uBreakiFix offers cellphone, tablet, and computer repair.
- Won top customer service in the entire franchise two of the six years my store was in operation.
- Won Store of the Year award for top performing store out of more than 300 locations.
Anytime Fitness
Three-club owner
Oct 2010 - Aug 2018
Anytime Fitness is the world's largest 24-hour co-ed health club franchise.
- My club was in the top 8% of over 2,000 locations worldwide based on six KPIs.
Robert W. Baird
Sell-Side Equity Research Analyst
Jul 2006 - Mar 2011
I researched medical device and pharmaceutical stocks. My duties included market research, constructing financial models, and writing detailed research notes on covered companies.
Related Blog Posts
What is a Fractional CFO? How They Help Small Businesses Why Hire a CFO + How to Find the Best Candidate Discover why you should hire a CFO, steps to help you find the perfect candidate, and a few challenges you may face. Also, explore the easiest way to hire a CFO.
50 CFO Interview Questions (Ideal Answers + Red Flags) Here’s a definitive list of 50 interview questions to ask CFOs to gauge their financial acumen, strategic thinking, leadership qualities, and other essential aspects.
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Transforming Vision into Value: Driving Growth, Scalability, and Operational Excellence
