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Jersey City, NJ, USA

Samantha P.

Empowering Brands with Visual Storytelling & Creative Strategy

With over a decade of experience in the dynamic world of graphic design, Samantha Peek stands out as a versatile brand-builder and marketing designer. Her expertise spans print, digital, social media, event design, and illustration, driven by a passion for crafting compelling visual narratives that resonate and yield tangible outcomes. Samantha excels at navigating complex branding and design challenges, guiding projects from conceptualization to realization with a strategic approach that blends creativity with practicality. Her portfolio reflects a deep commitment to elevating brands across various platforms, making her a sought-after professional in the industry.

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Samantha P.

Experience

Jan 2023 — Present
Sam Peek Design

Sam Peek Design

Freelance Graphic Designer

Design partner for small businesses, nonprofits, and creative entrepreneurs, delivering cohesive brand and marketing solutions that drive engagement and growth. Select Projects: • Sound Off Experience: Sole designer responsible for visual strategy and execution across live events, digital campaigns, and promotional materials. Designed creative for nationwide activations and drove record sales through a high-performing Anniversary Sale campaign. • Smither Productions: Rebranded an event entertainment company with a new logo, illustrated brand pattern, and social media system, establishing a consistent visual identity across all touchpoints. • Eagle Express: Led a brand refresh and collateral redesign for a Texas-based logistics firm, producing both client-facing and internal communications to enhance brand perception. • Child Mind Institute: Designed fundraising and event materials for donor campaigns, applying emotional design storytelling to support children’s mental health initiatives.

  • Develop brand identities, marketing campaigns, and event design systems across digital and print.
  • Collaborate with clients from concept to completion, ensuring alignment with strategic goals and brand consistency.
  • Apply strong design principles to create cohesive visual experiences.
Jul 2015 — Dec 2022
Infor

Infor

Senior Designer

Infor is a company specializing in enterprise software solutions to improve operations and drive growth.

  • Spearheaded design for major global events, from branding to on-site execution.
  • Led front-end design of a custom Learning Management System for 13,000+ global customers.
  • Collaborated with stakeholders across regions to support business goals and enhance customer engagement.
Mar 2014 — Jul 2014
Boots International

Boots International

Graphic Designer

Walgreens Boots Alliance operates as a global leader in pharmacy-led health and beauty retail.

  • Key designer in the U.S. expansion of Boots, creating tailored assets for the American market.
  • Led redesign of a 100+ page internal product manual to enhance brand awareness.
  • Boosted sales and supported training through in-store and online marketing materials.
Mar 2012 — Feb 2014
Fahrenheit 212

Fahrenheit 212

Designer

Fahrenheit 212 is a company providing innovative branding and packaging solutions for Fortune 500 companies.

  • Led rebranding of Fahrenheit 212, including logo redesign and office installations.
  • Delivered compelling visual narratives through storyboarding animations for clients.
  • Developed innovative packaging solutions for top brands like Samsung and Nestlé.