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Sophie G.

Head of Operations | People-first operator building scalable finance, governance & people systems for high-growth healthtech

I'm a people-centered operations leader who builds scalable systems and high-performing teams to enable sustainable growth. As Vitrue Health’s first ops hire I established end-to-end operations - finance, people & HR, governance and commercial ops - supporting growth from £300k to £1.5m+ ARR while embedding ISO/Cyber certifications and month-end financial rigour. I pair operational discipline (metrics, cadences, operating model) with a human-first approach to hiring, onboarding and culture, driving cross-functional initiatives from first principles through to measurable impact (eg. £1m+ pipeline generated; £50k saved in recruitment). I thrive at the intersection of strategic design and hands-on execution.

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Sophie G.

Experience

Jan 2022 — Mar 2026
Vitrue Health

Vitrue Health

Head of Operations

B2B health tech using AI and computer vision to predict, prevent, and reduce musculoskeletal (MSK) pain in the workplace - while automating employer compliance.

  • Built and scaled the operations function to support growth from £300k to £1.5m+ ARR, creating the commercial, financial and people infrastructure that gave the business the foundations to scale effectively.
  • Designed and embedded the company operating model, introducing sprint planning, retrospectives, performance reviews and quarterly business reviews - giving teams the structure, visibility and rhythm to stay aligned and deliver consistently.
  • Led commercial operations and special projects end-to-end, from scoping through to execution and impact measurement - delivering client dinners, trade shows and content initiatives that generated £1m+ in pipeline.
  • Owned people and culture strategy, building a high-performing team environment through in-house hiring (saving £50k in recruitment fees), structured onboarding, performance frameworks, refreshed company values and regular initiatives that kept people enga
  • Owned end-to-end finance operations, managing payroll, accounts payable and receivable, invoicing, management accounts and cash flow, working closely with external accountants and advisors to support month-end, budgeting and investor reporting.
  • Strengthened governance and accelerated enterprise deal flow, owning compliance and certifications (ISO 27001, Cyber Essentials) with 0 major non-conformities across 3 years, and partnering with Sales to set SLAs and manage security reviews that built tru
Aug 2020 — Jan 2022
Trustshare

Trustshare

Customer Operations Manager

B2B fintech on a mission to make fintech simple for marketplaces - offering a unified API across escrow, payments, banking, and credit infrastructure, in 180 countries and 55 currencies.

  • Built and scaled the Customer Operations function from scratch, managing all client requests and relationships while designing the systems, processes and tooling to support sustainable growth.
  • Owned end-to-end enterprise onboarding, delivering a consistently high-quality customer experience - maintaining a 4.5/5 Trustpilot rating while handling the full volume of inquiries solo as the business scaled.
  • Created the communications framework that allowed the team to scale, developing tone of voice guidelines and templates that maintained a personal, high-quality customer experience without adding headcount
  • Partnered closely with Product to capture and translate customer feedback into actionable insights, directly informing product improvements and roadmap decisions
Mar 2020 — Aug 2020
Bofin

Bofin

Customer Operations Advisor

B2C fintech on a mission to give everyone a single global home for their money - opening bank accounts, making transfers, and managing finances across borders, all from one app with zero fees.

  • Improved response times by 50% by introducing templates and automations in Monday.com, making customer engagement faster and more consistent across live chat, email and phone.
  • Redesigned customer workflows to simplify journeys and improve overall experience, strengthening the operational foundation for the team.
Sep 2019 — Mar 2020
Migrate Energy

Migrate Energy

Customer Experience Lead

A B2C energy tech startup on a mission to automatically save households money on their energy bills - with zero effort required from the customer.

  • Established the company's tone of voice and customer communications approach as one of the first employees, creating a company-wide messaging framework that drove a significant increase in Trustpilot reviews and maintained a 4.9 rating.
  • Drove product improvement by collecting customer feedback, working closely with the Tech team to resolve bugs and scope new features that enhanced the overall experience.