Skip to profile
Perpignan, France

Tristan B.

Serial founder & product/GTM leader | Founder @Buska — we surface buyers across 30+ platforms | Author & ex‑pro CS:GO player

Serial entrepreneur who builds data‑driven go‑to‑market products that find customers before they find you. Founder or co‑founder of Buska, Senthor, Atyla, PressPilot, Carimmat, Peenut, Lootingg and NiceCactus, with expertise in signal detection, growth, marketplaces and media. Author of Le langage décrypté des gamers, composer and former professional CS:GO player — I blend product, community and competitive insight to launch and scale startups. Currently focused on expanding Buska’s reach to help sales and marketing teams capture intent across 30+ platforms.
Hire Tristan
Tristan B.

Experience

Jun 2026 — Present
uwait

uwait

Founder

Every time you use ChatGPT or Claude, you wait. Usually 3 to 8 seconds. That's it. That's the idea. uwait is a Chrome extension that shows a curated ad during that loading screen. You get a small cut. The publishers whose content trained the AI get a cut too. The advertiser gets your attention at a moment when you're actually paying attention. The split: 50% to users, 30% to publishers, 20% to us. We're picky about advertisers. Just brands that make sense in that context.

  • Founded uwait, a Chrome extension that shows a curated ad during AI model loading screens.
  • Designed a revenue split that gives 50% to users, 30% to publishers and 20% to the platform.
  • Targeted advertisers carefully to ensure relevant, context-appropriate creatives during attention windows.
Jan 2026 — Present
Atyla

Atyla

Co-founder

  • Atyla is the all-in-one platform to measure and improve your visibility in AI responses (ChatGPT, Perplexity, Gemini, Claude...).
  • We help brands shift from SEO to GEO:
  • Audit your current presence in generative responses.
  • Measure your Share of Voice against competitors.
  • Optimize your content to become the #1 AI-recommended brand.
  • Don't let AI talk about your competitors instead of you.
  • 👉 Try for free at atyla.io
Sep 2025 — Present
Senthor

Senthor

Co-founder & CEO

ChatGPT, Claude, Gemini, Mistral and dozens of other AIs scrape your data for free. Senthor lets you monetize your AI traffic.

  • Co-founded Senthor to detect and manage AI crawlers scraping websites.
  • Built controls to allow, limit, block or monetize AI crawler access while preserving SEO.
  • Delivered a 3-minute install and a WordPress plugin for instant publisher protection.
  • Published the "State of AI Bots" analysis and shipped integrations for Vercel and other platforms.
Oct 2023 — Present
Buska

Buska

Co-founder

Unlock social opportunities with strategic insights We help your company uncover what the world is saying about your brand, even without direct @ mentions. Tap into every online conversations and transform them into actionable leads.

  • Co-founded Buska, a platform to monitor online presence across social networks, press and the web.
  • Built a free tool to track keywords and capture mentions for brands, artists and entrepreneurs.
  • Rebuilt the entire platform with AI lead scoring, Reply Studio, APIs and 30+ platforms monitored in real time.
  • Launched native integrations and workflows to push intent signals into outreach stacks like lemlist and LGM.
Jul 2025 — Jul 2025
Beesecure

Beesecure

Founder

Ton code est en production. Tes failles aussi.

  • Built BeeSecure solo in 11 days as an AI-powered security co-pilot.
  • Launched a scanner that analyzes codebases and detects vulnerabilities instantly.
  • Delivered actionable remediation steps so indie hackers can fix issues fast and ship securely.
  • Offered a free trial and live demo showcasing the tool's automated vulnerability detection.
Jun 2025 — Jun 2025
Beelink

Beelink

Founder

Beelink révolutionne les rencontres professionnelles en ligne avec des conversations vidéo instantanées entre professionnels partageant les mêmes intérêts.

  • Built Beelink in 48 hours as a B2B Chatroulette for professionals.
  • Enabled LinkedIn connection and instant video matches with entrepreneurs, recruiters, and investors.
  • Tested the product for a week and secured first payment before final development.
  • Documented the idea, design, dev, branding and launch behind the rapid prototype.
May 2023 — May 2023
PressPilot

PressPilot

Founder

PressPilot is an AI-powered platform that enables users to create and distribute press releases within minutes. With a professional touch, it offers the convenience of reaching hundreds of journalists. Currently in beta, pressPilot aims to expand its database to cover the entire globe.

  • Founded PressPilot to generate professional press releases using AI.
  • Enabled distribution to hundreds or thousands of journalists with a few clicks.
  • Launched a beta and planned database expansion to support global journalist coverage.
  • Focused on speed and reach for startup launches and PR workflows.
Feb 2023 — Apr 2025
lemlist

lemlist

Product Manager

Know who to target and why now, find verified contacts, and engage across every channel from lemlist, your CRM, or your AI assistant. Powered by all your context and millions of real sales interactions.

  • Served as Product Manager at lemlist, the AI outbound platform for relevant outreach at scale.
  • Shipped major features including multichannel calling, intent signals, and deeper CRM integrations.
  • Built lemAgent to automate campaign prep: ICP, contact finding, personalization and launch.
  • Launched partnerships and events to embed lemlist into GTM workflows and RevOps systems.
Feb 2023 — Apr 2025
lemcal

lemcal

Product Manager

Is your booking page beautiful? In 1 click, it can be. lemcal is the one scheduling tool that generates your personal booking page in seconds and schedules all your meetings on autopilot. Your custom booking page will: → schedule meetings faster → build your personal or company brand → leave a lasting impression on everyone who meets you It’s completely free, and you can import your schedules in <1 minute. 1,000+ companies are switching from Calendly to lemcal. Join them!

  • Product Manager for lemcal, a one-click booking page generator and scheduler.
  • Launched personal booking pages that schedule meetings faster and build personal brands.
  • Enabled <1 minute calendar imports and added paid bookings, multilingual support, and integrations.
  • Rolled out UX features like buffers, pre-booking questions and interactive video widgets.
Apr 2022 — Apr 2022
Heura Foods

Heura Foods

Investisseur

Our mission is to build a net-positive food system by accelerating the protein transition with the ambition of not just being an alternative to current problems but successors by creating value chains that integrate what matters and empowering people to be part of this change.

  • Served as an investor in Heura Foods to support scaling plant-based protein solutions.
  • Backed Heura's mission to accelerate the protein transition and build net-positive food systems.
  • Supported product and market expansion for healthier, planet-friendly protein alternatives.
Apr 2022 — Apr 2022
Heura Foods

Heura Foods

Investor

  • Acted as an investor in Heura Foods to support its plant-based protein mission.
  • Helped accelerate Heura's growth and product innovation across retail and foodservice.
  • Supported strategic initiatives to scale successor products that blend health, taste and sustainability.
Feb 2022 — Jan 2023
Lootingg

Lootingg

Fondateur & CPO

TIME TO DEFINE ESPORTS LEGENDS 🎮🚀 Identify and invest in esports talents : when your talent performs, you win.

  • Founded Lootin.gg to let users invest in esports talent like equity.
  • Built a performance-linked model where investor returns grow as talent performs.
  • Launched an alpha, prepared waitlists, and promoted at events like CS:GO Major Paris.
  • Created a platform combining gaming, investment mechanics, and community engagement.
Feb 2022 — Jan 2023
Lootingg

Lootingg

Founder & CPO

  • Founded Lootingg to let people invest in esports talent with performance-linked returns.
  • Launched the platform alpha and promoted it at major events while growing the community.
  • Built tools to track talent performance and distribute investor rewards tied to results.
Dec 2020 — Dec 2020
Fnatic

Fnatic

Investisseur

Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games. If you're a brand looking to get exposure in esports, contact partners@fnatic.com. For press inquiries contact us at press@fnatic.com

  • Invested in Fnatic, a global esports performance brand founded in 2004.
  • Fnatic has won 200+ championships across 30 games and operates globally from London.
  • The organisation partners with brands, builds talent, and creates large-scale esports experiences.
  • Fnatic combines pro teams, creators and products to drive engagement and commercial impact.
Oct 2020 — Apr 2021
Peenut

Peenut

Fondateur

Peenut est l'application incontournable pour pouvoir s'exprimer sur les faits divers et faits d'actualités au format court. Nous avons pour mission de développer la créativité de chacun autour de topics divertissants suivant différentes catégories. Peenut est la vitrine de ce qu'il se passe dans le monde... Réagissez aux sujets de conversation du moment en un coup de pouce !

  • Founded Peenut to enable short-format reactions to news and current events.
  • Built a platform to develop creativity across entertaining topic categories.
  • Positioned Peenut as a showcase of what’s happening in the world through quick reactions.
  • Encouraged light-hearted user expression with the tagline about giving your opinion for fun.
Oct 2020 — Apr 2021
Peenut

Peenut

Founder

  • Founded Peenut to enable short-format reactions to news and current events.
  • Focused the product on developing user creativity across entertaining topic categories.
  • Positioned Peenut as a quick, playful space to react to trending conversations.
Sep 2019 — Dec 2024
Carimmat

Carimmat

Founder & Product Manager

The first license plate dating application.

  • Founded Carimmat, the first dating application based on license plates.
  • Officially launched in France in January 2021 and released a major version in October 2021.
  • Grew the platform to over 150,000 recurring users after the 2021 relaunch.
  • Built features and content to engage drivers and create a unique discovery experience.
May 2019 — May 2019
Amazon

Amazon

Auteur du livre "Le langage décrypté des gamers"

  • Le langage décrypté des Gamers : Le dictionnaire des joueurs de jeux vidéo (Disponible le 24 mai 2019) disponible sur amazon : https://www.amazon.fr/dp/1794650822
  • https://www.afjv.com/news/9700_le-langage-decrypte-des-gamers-livre-de-tristan-berguer.htm
  • https://tribuca.net/detente_56861331-livre-le-langage-des-gamers-enfin-decrypte
  • https://www.pressreader.com/france/nice-matin-cannes/20191231/281822875717285
Nov 2018 — May 2019

NICECACTUS

Nicecactus (anciennement Esport-Management)

  • Led NICECACTUS (formerly Esport-Management) operating from Sophia-Antipolis.
  • Built services and offerings under the NICECACTUS brand in the esports space.
Sep 2017 — Dec 2017
Riskattitude

Riskattitude

Riskattitude

  • Développement graphique :
  • Création de charte graphique mobile.
  • Création de classes pour template mobile.
  • Aménagement marketing/visuelle du site internet pour l'amélioration de la notoriété externe.
  • Développement Web/mobile :
  • Gestion de contenu sur le site internet.
  • Développement d'application mobile pour IOS, Windows Phone et Android.
  • Développement d'interface client pour notre outils.
  • Développement de site internet (PHP, Javascript, HTML, CSS, SQL).
  • Chargé de communication :
  • Communiqué de presse.
  • Gestion des réseaux sociaux.
  • Animation des newsletter + mailings.
  • Création des visuels liés aux événementiels.
  • Chef de projet de l'application RIsk@lertes - Application dédié aux professionnels et particuliers pour l’étude des risques naturels sur un lieu précis.
Jun 2015 — Jun 2015

Abripargne

2ème Convention Abripargne

  • Organisateur de la 2 ème convention nationale sur la protection des biens de la personne vulnérable les 18 & 19 juin à Nice.
  • Création graphique des différents supports de communication ( Flyer, Pré-programme, Invitations, Programme, Badges, Affiches...)
  • Création du site internet avec modules de réservation en ligne.
  • Organisation et planification du déroulement de la convention.
  • Organisation des partenaires et mise en place des stands.
  • Création d'une animation vidéo / teaser pour annoncer la convention.
  • Démarchage mailing, courriers, sms, phonning, réseaux sociaux.
  • Création des vidéos d'accueil.
  • Organisation matériel, technique et opérationnel.
Oct 2014 — Apr 2016
Olifan Group

Olifan Group

Chargé de Communication Web

  • Communication Web :
  • Création de site internet (Joomla, HTML, PHP, Drupal, CSS)
  • Création du contenu des différents sites internet
  • Création de vidéo pédagogique
  • Création d'animation web (Flash)
  • Création de newsletter
  • Création de plaquettes graphiques
  • Créations de différents logo
  • Organisation d'une convention ( 200 personnes )
  • Mailing personnalisé
  • Formation sur les réseaux sociaux
  • Gestion du référencement
  • Gestion d'envoi des courriers de communication
  • Gestion de base de donnée (SQL, Excel), Publipostage
  • Gestion des réseaux sociaux
Apr 2014 — Aug 2014
Lucky Voice Group

Lucky Voice Group

Barman / Serveur

  • Départ sur Londres pour perfection de la langue :
  • Création de cocktails
  • Élaboration de nouveaux menus
  • Service en salle
  • Aide à la communication sur réseaux sociaux(LinkedIn, Facebook, Instagram)
Nov 2013 — Mar 2014

ATOME

Chargé de communication

  • Développement du pôle marketing :
  • Création du visuel du produit
  • Création du catalogue
  • Mise en relation avec les Market's Place
  • Mise en place du service de vente en ligne sur internet
Oct 2012 — Mar 2014
FibroWeb

FibroWeb

Development Manager

  • Création de sites internet
  • Création de visuels de sites internet
  • Prise de contact avec différents clients
  • Mise en place de différents cahiers des charges
  • Création d'identité marketing
Aug 2012 — Mar 2013
E-Clypse International

E-Clypse International

Chef de projet

  • Développement de la marque "Sunny Watch" :
  • Création du catalogue de la marque
  • Création du site internet de la marque
  • Mise en place des points de vente ( Market's Place )