Tyler B.

Experience

• 

  Forward Thinkers

  Chief of Client Strategy, Associate Partner

  Mar 2025 - Present

  At Forward Thinkers, we empower visionary leaders with practical business consulting, digital transformation, and executive coaching to drive growth, clarity, and measurable outcomes.

  • Lead on shaping client success as Chief of Client Strategy & Associate Partner.
  • Define brand positioning, craft communications, and activate campaigns that deliver near-term wins and long-term brand equity.
  • Blend strategy and creativity while maintaining a sharp focus on measurable results to help brands scale with clarity and intention.

• Self-employed

  Freelance Marketing Consultant

  Aug 2024 - Present

  Self Employed is a company.

  • Provide freelance marketing strategy and execution for clients across industries.
  • Deliver brand messaging, campaign planning, and performance optimization as an independent consultant.
• 

  Openhouse

  Partnerships

  Feb 2025 - May 2026

  Openhouse designs signature product collections with direct-to-factory production for hospitality, wellness, retail, media, and PR, focusing on exceptional design and industry-leading quality.

  • Develop and manage strategic partnerships across hospitality, wellness/fitness, retail, media, and PR.
  • Lead design of signature product collections with direct-to-factory production that deliver industry-leading quality.
• 

  FitXR

  CMO (Fractional)

  Aug 2024 - Oct 2024

  FitXR is a VR/MR fitness technology company building immersive workouts and studios to make fitness more fun and accessible for everyone.

  • Led fractional CMO responsibilities for FitXR, overseeing brand, growth, and go-to-market strategy.
  • Aligned marketing, product, and creator teams to scale membership acquisition and improve retention.
• 

  FitXR

  Marketing Lead (Fractional CMO)

  Aug 2024 - Oct 2024

  • Acted as fractional CMO leading marketing strategy, GTM planning, and performance marketing.
  • Directed creator partnerships and content programs to expand FitXR's reach across social and app platforms.
• 

  FitXR

  CMO (Interim)

  Aug 2024 - Oct 2024

  • Served as interim CMO, setting marketing strategy and overseeing growth initiatives across channels.
  • Aligned brand, creator, and product teams to scale acquisition, retention, and content performance.
• 

  Spartan

  Sr. Director of Marketing, Brand & Content // Tough Mudder & Spartan Race

  May 2023 - Aug 2024

  Spartan organizes endurance obstacle-course races and provides training, events, and products that build physical fitness, mental strength, and resilience.

  • Directed brand and content strategy for Tough Mudder and Spartan Race to drive participant acquisition and retention.
  • Oversaw creative and content programs to strengthen race engagement and attendee experience.
• 

  Spartan

  Director of Marketing, Tough Mudder North America

  Jun 2022 - May 2023

  • Led North America marketing for Tough Mudder, managing campaigns, partnerships, and event promotions.
  • Optimized acquisition channels and local market strategies to grow race registrations and on-site attendance.
• 

  Spartan

  Sr. Marketing Manager, Tough Mudder North America

  Dec 2020 - Jun 2022

  • Managed regional marketing campaigns and field activations to boost Tough Mudder registrations.
  • Coordinated cross-functional teams to execute promotions, sponsorships, and local partnerships.
• 

  RISE Brewing Co.

  Director Of Field Marketing

  Dec 2019 - Jun 2020

  RISE Brewing Co. crafts organic, nitrogen-infused cold brew coffee, oat milk lattes, and dairy-free oat milks emphasizing high-quality ingredients and sustainability.

  • Led field marketing programs to grow RISE Brewing Co.'s retail and on-premise distribution.
  • Managed experiential activations and merchandising to increase product awareness and trial.
• 

  WeWork

  Marketing Manager

  May 2019 - Dec 2019

  WeWork provides flexible shared workspaces and solutions for startups and enterprises to help businesses work more productively and collaboratively.

  • Managed marketing initiatives to increase membership acquisition and community engagement at WeWork locations.
  • Executed local campaigns and events to drive lead generation and member retention.
• 

  WeWork

  Programming & Events Manager

  Jan 2019 - May 2019

  • Planned and executed member programming and events to foster community and engagement.
  • Coordinated logistics and partnerships to deliver high-quality on-site experiences.
• 

  High Brew Coffee

  Regional Marketing Manager: East

  Mar 2016 - Oct 2018

  High Brew Coffee is a direct-trade, ready-to-drink cold brew coffee brand from Austin, Texas, focused on clean ingredients and handcrafted flavors.

  • Owned East region marketing to drive retail distribution, sampling, and awareness for High Brew Coffee.
  • Led regional activations, partnerships, and event sponsorships to increase trial and retail velocity.
• 

  Essentia Water

  Regional Manager, Shopper Marketing

  Apr 2014 - Mar 2016

  Essentia Water produces ionized alkaline water and Essentia Hydroboost, offering supercharged hydration with electrolytes and B-complex vitamins.

  • Managed shopper marketing programs to improve in-store visibility and conversion for Essentia products.
  • Built retail promotions and merchandising strategies to support Essentia Hydroboost and bottled water sales.
• 

  popchips

  Regional Marketing Manager

  Apr 2012 - Mar 2014

  popchips makes popped (not fried) snack chips using real ingredients, offering lighter, flavorful alternatives to traditional fried chips.

  • Led regional marketing to support retail distribution and brand activation for popchips.
  • Executed on-site sampling and promotional programs to increase product trial and sales.
• 

  popchips

  Field Marketing Manager

  May 2011 - Apr 2012

  • Coordinated field marketing events and sampling programs to boost product awareness and trial.
  • Managed agency and retail relationships to execute experiential campaigns and store activations.
• 

  Red Bull

  Event Vehicle Specialist

  Nov 2010 - Apr 2011

  Red Bull is a global energy drink and media company known for sports, events, and high-energy brand experiences.

  • Operated and maintained event vehicles to support Red Bull experiential marketing programs.
  • Coordinated logistics and on-site setup for large-scale brand activations and events.
• 

  The Coca-Cola Company

  Field Marketing Manager, powerade / FUZE

  Dec 2009 - May 2011

  The Coca-Cola Company is a global beverage company offering hundreds of brands across more than 200 countries and territories.

  • Managed field marketing for Powerade and FUZE, executing consumer activations and sports sponsorships.
  • Drove shopper and experiential programs to increase trial, visibility, and brand affinity.
• 

  Vail Resorts

  Revenue Accountant

  Oct 2008 - May 2009

  Vail Resorts operates premier mountain resorts offering lift tickets, lodging, summer and winter activities, and the Epic Pass access program.

  • Managed revenue recognition and accounting for resort operations and ticketing.
  • Prepared financial reports and reconciliations to support revenue analytics and forecasting.
• 

  The Coca-Cola Company

  Brand Zealot / Trade Development Manager

  May 2008 - Oct 2008

  • Drove trade development initiatives to grow distribution and retail execution for key beverage brands.
  • Built shopper marketing and field programs to support sales growth and in-store performance.