Tyler B.

At Forward Thinkers, we empower visionary leaders with practical business consulting, digital transformation, and executive coaching to drive growth, clarity, and measurable outcomes.

• Lead on shaping client success as Chief of Client Strategy & Associate Partner.
• Define brand positioning, craft communications, and activate campaigns that deliver near-term wins and long-term brand equity.
• Blend strategy and creativity while maintaining a sharp focus on measurable results to help brands scale with clarity and intention.

• Provide freelance marketing strategy and execution for clients across industries.
• Deliver brand messaging, campaign planning, and performance optimization as an independent consultant.

Openhouse designs signature product collections with direct-to-factory production for hospitality, wellness, retail, media, and PR, focusing on exceptional design and industry-leading quality.

• Develop and manage strategic partnerships across hospitality, wellness/fitness, retail, media, and PR.
• Lead design of signature product collections with direct-to-factory production that deliver industry-leading quality.

FitXR is a VR/MR fitness technology company building immersive workouts and studios to make fitness more fun and accessible for everyone.

• Led fractional CMO responsibilities for FitXR, overseeing brand, growth, and go-to-market strategy.
• Aligned marketing, product, and creator teams to scale membership acquisition and improve retention.

• Acted as fractional CMO leading marketing strategy, GTM planning, and performance marketing.
• Directed creator partnerships and content programs to expand FitXR's reach across social and app platforms.

• Served as interim CMO, setting marketing strategy and overseeing growth initiatives across channels.
• Aligned brand, creator, and product teams to scale acquisition, retention, and content performance.

Spartan organizes endurance obstacle-course races and provides training, events, and products that build physical fitness, mental strength, and resilience.

• Directed brand and content strategy for Tough Mudder and Spartan Race to drive participant acquisition and retention.
• Oversaw creative and content programs to strengthen race engagement and attendee experience.

• Led North America marketing for Tough Mudder, managing campaigns, partnerships, and event promotions.
• Optimized acquisition channels and local market strategies to grow race registrations and on-site attendance.

• Managed regional marketing campaigns and field activations to boost Tough Mudder registrations.
• Coordinated cross-functional teams to execute promotions, sponsorships, and local partnerships.

RISE Brewing Co. crafts organic, nitrogen-infused cold brew coffee, oat milk lattes, and dairy-free oat milks emphasizing high-quality ingredients and sustainability.

• Led field marketing programs to grow RISE Brewing Co.'s retail and on-premise distribution.
• Managed experiential activations and merchandising to increase product awareness and trial.

WeWork provides flexible shared workspaces and solutions for startups and enterprises to help businesses work more productively and collaboratively.

• Managed marketing initiatives to increase membership acquisition and community engagement at WeWork locations.
• Executed local campaigns and events to drive lead generation and member retention.

• Planned and executed member programming and events to foster community and engagement.
• Coordinated logistics and partnerships to deliver high-quality on-site experiences.

High Brew Coffee is a direct-trade, ready-to-drink cold brew coffee brand from Austin, Texas, focused on clean ingredients and handcrafted flavors.

• Owned East region marketing to drive retail distribution, sampling, and awareness for High Brew Coffee.
• Led regional activations, partnerships, and event sponsorships to increase trial and retail velocity.

Essentia Water produces ionized alkaline water and Essentia Hydroboost, offering supercharged hydration with electrolytes and B-complex vitamins.

• Managed shopper marketing programs to improve in-store visibility and conversion for Essentia products.
• Built retail promotions and merchandising strategies to support Essentia Hydroboost and bottled water sales.

popchips makes popped (not fried) snack chips using real ingredients, offering lighter, flavorful alternatives to traditional fried chips.

• Led regional marketing to support retail distribution and brand activation for popchips.
• Executed on-site sampling and promotional programs to increase product trial and sales.

• Coordinated field marketing events and sampling programs to boost product awareness and trial.
• Managed agency and retail relationships to execute experiential campaigns and store activations.

Red Bull is a global energy drink and media company known for sports, events, and high-energy brand experiences.

• Operated and maintained event vehicles to support Red Bull experiential marketing programs.
• Coordinated logistics and on-site setup for large-scale brand activations and events.

The Coca-Cola Company is a global beverage company offering hundreds of brands across more than 200 countries and territories.

• Managed field marketing for Powerade and FUZE, executing consumer activations and sports sponsorships.
• Drove shopper and experiential programs to increase trial, visibility, and brand affinity.

Vail Resorts operates premier mountain resorts offering lift tickets, lodging, summer and winter activities, and the Epic Pass access program.

• Managed revenue recognition and accounting for resort operations and ticketing.
• Prepared financial reports and reconciliations to support revenue analytics and forecasting.

• Drove trade development initiatives to grow distribution and retail execution for key beverage brands.
• Built shopper marketing and field programs to support sales growth and in-store performance.