whitney K.

On Purpose Operations offers strategic operations consulting and fractional COO support, focusing on streamlining business execution for growth-focused leaders.

• Implemented a change management strategy that aligned people, processes, and priorities across multiple organizations, leading to streamlined operations and enhanced team performance.
• Developed and executed operational strategies that eliminated key bottlenecks, improving project delivery times by up to 30%.
• Navigated companies through significant changes, ensuring minimal disruption to operations while fostering a culture of continuous improvement.
• Served as the strategic partner for CEOs, driving the execution of growth-focused strategies and leading operational transformation projects.

Participant, founded by Jeff Skoll and led by CEO David Linde, is a film and television production company that combines storytelling with social impact.

• Spearheaded the successful planning and execution of annual strategic initiatives, leading to a 25% increase in interdepartmental project completion rate.
• Improved financial management processes, resulting in a 15% decrease in operational costs while maintaining high-quality output across all departmental operations.
• Enhanced employee engagement through targeted strategies, leading to a 20% increase in staff satisfaction and a 30% reduction in turnover rate.
• Developed and implemented company-wide policies that improved overall efficiency and streamlined workflow, contributing to the receipt of industry awards for innovation and impact.

• Directed overarching social impact campaign strategies, aligning departmental efforts with corporate goals and achieving a 40% increase in campaign reach over two years.
• Managed a cross-functional team to design and implement integrated social impact campaigns, resulting in a doubling of measured outcomes related to awareness and engagement.
• Oversaw the execution of partnership marketing campaigns with major brands, boosting campaign visibility and impact through successful cross-promotional efforts.
• Led the introduction of digital activation strategies for social impact campaigns, achieving significant improvements in online engagement metrics and audience growth.

• Led a team in the development and execution of marketing campaigns that significantly increased film audience engagement and awards recognition.
• Collaborated with external vendors and agencies to produce compelling marketing materials, resulting in a 20% increase in campaign performance metrics.
• Managed content creation and strategy for digital platforms, leading to a 50% increase in follower engagement and a 35% growth in online community size.
• Executed experiential marketing activations at major film festivals, enhancing brand visibility and audience reach, and contributing to several films' critical acclaim.

• Collaborated with major brands to develop and execute marketing campaigns that aligned with their corporate social responsibility goals, significantly enhancing brand image and customer loyalty.
• Managed day-to-day operations of cause-marketing divisions, ensuring campaigns were delivered on time, on budget, and with high impact.
• Navigated complex client relationships, leading to sustained partnerships and the development of award-winning marketing campaigns recognized for creativity and effectiveness.
• Spearheaded the development of new branding initiatives, conducting consumer research and overseeing the creative process to successfully launch campaigns with measurable social impact.

The Academy of Motion Picture Arts and Sciences, known for the Oscars, champions excellence in cinema and connects the world through the art of filmmaking.

• Orchestrated the Oscars® Red Carpet Fan Experience, enhancing the event for over 600 guests and achieving record satisfaction rates.
• Played a key role in marketing campaign development for three Academy Awards telecasts, contributing to increased viewer engagement and higher ratings year over year.
• Coordinated effective partnership marketing campaigns with leading brands, resulting in increased visibility and impact for both the Oscars and partner brands.
• Successfully managed cross-functional teams to deliver complex marketing projects on time, contributing to the overall success of the organization's flagship events.

Macerich specializes in the ownership, development, and management of major retail properties, focusing on creating dynamic environments that integrate shopping, dining, and entertainment.