Will Kelly

Experience

• CDW

  Writer, AI Factory

  Oct 2025 - Present

  CDW is a leading provider of technology solutions, helping clients navigate the complex IT landscape. With a full-stack approach, CDW delivers custom solutions and services to drive innovation and maximize technology investments. As a Fortune 500 company, CDW partners with clients to make amazing things happen.

  • Developed B2B content marketing strategies focusing on AI for business applications.
  • Collaborated with subject matter experts to create compelling marketing copy.
  • Managed content strategy and development, enhancing content management systems.
  • Utilized dyslexic thinking to innovate messaging and editing processes.
  • Conducted interviews with industry experts to enrich content quality.

• Will Kelly Content Ops

  Writer, Content Ops, and Generative AI Strategy

  Sep 2025 - Present

  Will Kelly Content Ops is a platform for personal projects and industry analysis, focusing on content operations, generative AI, and collaboration tools. It serves as a hub for exploring frameworks and strategies in content management and AI integration.

  • Explored generative AI strategies and frameworks for content operations.
  • Conducted research on collaboration tools like Notion for content management.
  • Published industry analysis and personal project insights.

• Will Kelly Content Ops

  Technical Content Strategist, ContentOps, and Generative AI Strategy

  Sep 2025 - Present

  • Published frameworks and analysis on content operations and AI integration.
  • Explored Notion as an enterprise content platform and custom GPT development.
  • Shared methodologies from experience across major tech companies.

• CDW

  Writer, AI Factory (Contractor)

  Oct 2025 - Mar 2026

  • Conducted competitive messaging analysis for AI infrastructure services.
  • Designed an outcome-first messaging framework for AI services.
  • Audited AI Factory content against enterprise buyer expectations.

• Career Break

  Professional development

  Jul 2025 - Sep 2025

  Career Break is a period dedicated to professional reflection and skill enhancement, allowing individuals to reassess career goals and develop new competencies.

  • Refined professional foundations and audited portfolio for outdated frameworks.
  • Upskilled in AI and new content systems to enhance strategic capabilities.
  • Developed actionable tools for knowledge capture using Notion.
  • Focused on self-discipline and clarity to improve creative rigor.
  • Created new intellectual property and content strategies.
• 

  Docker, Inc

  Senior Writer, Notion and Generative AI Enablement (Contractor)

  Apr 2023 - Oct 2024

  Docker, Inc. is a leader in containerization technology, providing solutions for developers and IT professionals to build, share, and run applications efficiently.

  • Created Docker's first partner case study templates and editorial standards.
  • Consolidated sales compensation structures into a Notion knowledge base.
  • Developed a custom GPT for Deal Desk, reducing policy lookup friction.
  • Modeled real-world container adoption patterns for sales enablement.
  • Operationalized a cross-functional case study incentive program.
• 

  Section

  Senior Product Marketing Manager

  Apr 2022 - Aug 2022

  Section is a technology provider revolutionizing the cloud industry with its Supercloud Platform, enabling users to harness distributed application architecture.

  • Co-led content strategy for Section's repositioning to cloud-over-IoT.
  • Built persona-driven messaging frameworks for technical buyers.
  • Designed a sales enablement content reuse strategy, reducing duplication.
  • Conducted competitive intelligence analysis, improving win rates by 10%.
  • Managed case study pipeline with a PR agency from start to finish.
• 

  Anchore

  Technical Marketing Manager

  Aug 2020 - Oct 2021

  Anchore provides a modern SCA platform powered by SBOM, trusted by the U.S. Department of Defense and Fortune 500 companies for software supply chain security.

  • Built Anchore's first editorial calendar and GTM content planning frameworks.
  • Created content that increased lead generation by 30% and blog traffic by 50%.
  • Repositioned offerings for public sector buyers, reducing customer confusion.
  • Partnered with SEO consultants to double blog repeat visitors.
  • Developed messaging for software supply chain security solutions.
• 

  CSRA Inc

  Senior Technical Writer, DoD Cloud Engineering

  Dec 2019 - Aug 2020

  • Advised GDIT Navy Cloud Team leadership about technical documentation development and review processes.
  • Coached non-writers in technical documentation development and document review best practices.
  • Collaborated with other team members to migrate a document management and collaboration site from on-premise SharePoint to SharePoint Online.
  • Created the first formal editorial review process for the team to improve the quality of documentation deliverables.
• 

  CSRA Inc

  Senior Writer and Solutions Advisor, Corporate Growth

  Oct 2016 - Dec 2019

  • Co-developed a go-to-market strategy for cloud migration and management solutions targeting the public sector, driving significant market penetration through collaborative efforts in market research, positioning, and technical content creation.
  • Authored key narratives for the "Innovate Everywhere" initiative, effectively showcasing how alliance partner technologies enabled GDIT to achieve innovation in government programs, enhancing corporate visibility and client confidence.
  • Co-authored the development of collateral post-GDIT acquisition of CSRA, articulating the combined company’s enhanced cloud computing services and offerings, which facilitated a smoother integration and stronger market positioning.
  • Pioneered a framework for adapting commercial cloud cost optimization practices to the public sector, in collaboration with a cloud economist, resulting in a tailored approach that resonated with government clients.
  • Produced educational content on cloud service catalog best practices, widely distributed within GDIT, enhancing the knowledge base of business development and solutions architect teams, and improving client engagement strategies.
  • Transitioned into the lead role for crafting white papers and marketing collateral on cloud computing, managed services, data & analytics, AI, cybersecurity, and enterprise IT solutions, significantly contributing to the company’s thought leadership and market presence.
  • Advised and coached solutions architects and management on content development, value proposition creation, and storytelling, directly improving the effectiveness of strategic communications and proposals.
  • Launched the corporate growth team’s first comprehensive publishing process for creating white papers and data sheets, streamlining content creation to support the introduction of cloud and emerging technologies in the public sector, and adapting the process to evolving team dynamics and mission requirements.
• 

  Studio B Productions

  Analyst

  Jul 2016 - Nov 2019

  Studio B Productions, Inc. is a content creation and marketing solutions provider, serving major clients like IBM, Intel, and Microsoft with high-quality content and training solutions.

  • Developed original content on DevOps, cloud computing, and enterprise collaboration.
  • Created bylined articles for Studio B clients, enhancing their market presence.
• 

  SiloSmashers

  Change Management & Outreach Consultant

  Jun 2015 - May 2016

  • Provided content strategy consulting to the General Services Administration (GSA) Office of the Integrated Award Environment (OIAE) communications team supporting change management, outreach, and strategic communications for the consolidation of federal government award management applications into a single cloud platform. The new content strategy resulted in a 40% increase in subscribers to the IAE Industry Community Page on GSA Interact, the GSA's Drupal-based social publishing platform.
  • Collaborated with IAE management to communicate to internal and external stakeholders about IAE’s move to agile development and DevOps.
  • Managed development and maintenance of the IAE editorial style guide.
  • Worked with the IAE communications team to improve their use of publishing technologies to reach internal and external audiences.
  • Developed IAE's first editorial calendar to help manage their online publishing efforts.
  • Developed IAE's first video strategy to write, develop, and produce IAE videos posted to the OIAE playlist on the official GSA YouTube channel.

• Will Kelly Writes

  Principal B2B and B2G Writer, Content Strategist, AI Strategist

  Mar 2014 - Aug 2025

  Will Kelly Writes is a content creation and strategy company specializing in technology topics such as cloud, AI, and cybersecurity. It provides thought leadership and content solutions for enterprise and public sector clients.

  • Published 300+ articles on cloud, AI, and cybersecurity for major tech publications.
  • Designed a Notion-based content operations system, improving efficiency by 25%.
  • Developed a custom GPT for policy writing, boosting productivity by 40%.
  • Built content strategies for tech startups, increasing market engagement by 10%.
  • Ghostwrote thought leadership for C-level executives in tech sectors.
• 

  CBS Interactive

  Freelance Writer

  Mar 2012 - Nov 2015

  • Wrote about enterprise mobility, BYOD, enterprise mobility management (EMM)/mobile device management (MDM), mobile/IoT security, analytics, business intelligence (BI), project management, and big data for CNET TechRepublic.
  • Researched and wrote industry case studies for ZDNet.com and CNET TechRepublic. Case study topics included data center infrastructure, Enterprise Resource Planning (ERP), collaboration, and Virtual Desktop Infrastructure (VDI).
  • Wrote a CIO profile for ZDNet.com about Rex Carter, CIO of Hitachi Data Systems.