Hire an Acquisition Marketing Manager

Fractional
Kelly Gillease profile image
Timothy Lozier profile image
Dara Khan profile image
Kelsey Nichols profile image
Amanda Huddy profile image
Acquisition Marketing Manager,
Full-Time Impact
Unlock marketing expertise without the overhead. Transform your team with pre-vetted Acquisition Marketing Managers in as little as 3 days.
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Hire a Acquisition Marketing Manager

Find expert Acquisition Marketing Managers ready for fractional, interim, or full-time roles. Over 1400 US-based candidates pre-vetted for your marketing needs.

  • Kelly Gillease profile image
    Kelly Gillease
    Marketing
    1. TripadvisorTripadvisor
    2. NerdWalletNerdWallet
    3. ViatorViator
    High-performing executive specializing in driving growth & scale in startups. Expertise in SEO, SEM, CRM, and fractional roles.
    Hire Kelly Gillease
  • Timothy Lozier profile image
    Timothy Lozier
    Management
    1. ETQETQ
    2. Detechtion TechnologiesDetechtion Technologies
    3. FluxxFluxx
    Experienced Fractional CMO with a proven record in B2B SaaS marketing, offering strategic vision and operational depth.
    Hire Timothy Lozier
  • Dara Khan profile image
    Dara Khan
    Mobile Coupons
    1. Univ. of MarylandUniv. of Maryland
    2. Caesars EntertainmentCaesars Entertainment
    3. KrakenKraken
    Head of Marketing at Decent DAO & ex-Kraken, specializing in cryptocurrency, NFTs, web3 skills, and fractional strategies.
    Hire Dara Khan
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What is a Acquisition Marketing Manager?

An Acquisition Marketing Manager is a key player in driving business growth by developing and executing strategies to attract and convert new customers. They leverage analytics, multi-channel campaigns, and creative content to optimize the customer journey from awareness to conversion, ensuring a steady influx of new business.


What does a Acquisition Marketing Manager do?

An Acquisition Marketing Manager orchestrates the planning, execution, and optimization of marketing strategies aimed at customer acquisition. They focus on data-driven decisions, multi-channel marketing campaigns, and leveraging technology to track and enhance campaign performance and ROI.

  • Developing Multi-Channel Marketing Strategies

    Crafting and implementing comprehensive marketing plans that span across various channels including social media, email marketing, SEO/SEM, and digital advertising to maximize reach and engagement.

  • Analyzing Marketing Data

    Utilizing analytics tools to monitor, analyze, and report on campaign performance, making data-driven decisions to optimize strategies and improve ROI.

  • Managing Marketing Technology Stack

    Selecting and overseeing the integration of marketing tools and platforms to streamline campaign execution and enhance efficiency.

  • Optimizing Conversion Rates

    Implementing A/B testing and conversion rate optimization (CRO) techniques to improve the effectiveness of marketing efforts and increase customer acquisition.

  • Building and Managing Brand Presence

    Developing and executing brand-building strategies to enhance brand visibility and reputation, fostering loyalty and trust among target audiences.

  • Leading Audience Development Initiatives

    Identifying and targeting key demographics, conducting market research to inform content creation and campaign targeting, ensuring the right messages reach the right audiences.


The benefits of hiring a Acquisition Marketing Manager

Hiring an Acquisition Marketing Manager brings a host of advantages to your organization, from enhanced campaign performance to strategic audience engagement.

Expertise in Multi-Channel Campaigns

Gain access to specialized knowledge in running effective multi-channel marketing campaigns, ensuring your brand reaches potential customers wherever they are.

Data-Driven Insights

Leverage the power of analytics to make informed marketing decisions, optimizing your campaigns for maximum impact and efficiency.

Technology Proficiency

Benefit from an expert who can navigate and implement the latest marketing technologies to enhance your marketing efforts.

Brand and Audience Development

Strengthen your brand's market presence and develop a loyal audience through targeted branding and communication strategies.

Conversion Optimization

Improve the efficacy of your marketing campaigns with strategies focused on conversion rate optimization, leading to higher customer acquisition rates.


How to hire a Acquisition Marketing Manager

No more juggling job boards and sorting through pools of unqualified applicants. Hiring a Acquisition Marketing Manager is easy with Go Fractional.

Set your goals

Set your goals

Specify the type of candidate you need, including their industry experience, skills, and availability.

Find your match

Find your match

Search our curated network of thoroughly vetted Acquisition Marketing Managers. Don’t worry, we’ve already put them through a rigorous screening process to make sure they meet the highest standards.

Hash out the details

Hash out the details

Set up an interview or discussion with your top candidates to go over the details and ensure it is a good fit.

Draft the proposal

Draft the proposal

We’ll take it from here. Once everyone is on board, Go Fractional will craft a detailed proposal for your fractional Acquisition Marketing Manager, giving you and your stakeholders an opportunity to review it thoroughly.

Get started

Get started

Once you’ve reviewed and approved the proposal, we’ll send the contracts. And your Acquisition Marketing Manager can get to work.

We’ve helped hundreds of organizations Go Fractional

I worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great.

Matt Turck

PartnerFirstMark
Matt Turck
Go Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt.

Ross Berger

VP of OperationsMockingbird
Ross Berger
They connected us with high-quality engineering leaders and filled the role within just 12 days of our first call.

Victoria Ashton

Vice President of PeopleLob
Victoria Ashton
I worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great.

Matt Turck

PartnerFirstMark
Matt Turck
Go Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt.

Ross Berger

VP of OperationsMockingbird
Ross Berger
They connected us with high-quality engineering leaders and filled the role within just 12 days of our first call.

Victoria Ashton

Vice President of PeopleLob
Victoria Ashton

What's the difference between a fractional, consultant and interim Acquisition Marketing Manager?

Consultants offer advice and strategies, often without implementing them, while fractional executives are hands-on, applying their expertise directly to your marketing efforts. This makes fractional Acquisition Marketing Managers ideal for companies looking for not just guidance but actual execution of sophisticated marketing strategies.

Interim roles typically fill a gap between full-time hires, providing immediate support without long-term commitment. Fractional positions, however, offer ongoing strategic expertise tailored to your business needs, allowing for flexibility and scalability in your marketing operations.

Choosing between a consultant, interim, or fractional Acquisition Marketing Manager depends on your company's specific requirements. For sustained growth and operational flexibility, a fractional manager offers the strategic oversight and hands-on execution needed to drive success.


Other Roles Related to Acquisition Marketing Manager

Check out the other roles below for other great fractional talent.


When to hire a Acquisition Marketing Manager

Knowing when to bring in an Acquisition Marketing Manager can be crucial for your growth strategy. They're especially valuable when you're looking to scale your customer base, enhance your brand's market presence, or revamp your marketing strategies for better ROI.

  • Stagnant Customer Growth

    If your customer base has plateaued, it's time to inject new life into your marketing strategies with a specialized Acquisition Marketing Manager.

  • Inefficient Marketing Spend

    When your marketing budget isn't translating to expected returns, an expert in marketing analytics and optimization can help realign your efforts for better outcomes.

  • Lackluster Brand Engagement

    A drop in brand engagement signals the need for fresh, targeted marketing campaigns and brand-building initiatives led by a seasoned marketer.

  • Poor Conversion Rates

    If your marketing efforts fail to convert prospects into customers, an Acquisition Marketing Manager can apply CRO techniques to turn around your results.

  • Outdated Marketing Strategies

    Staying competitive requires modern, multi-channel marketing strategies; an expert can help you stay ahead with innovative approaches.

  • Lack of Marketing Expertise

    For businesses without a dedicated marketing leader, bringing in a fractional manager provides the expertise needed to guide your marketing team and strategies.


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Frequently asked questions

Here are a few questions that folks just like you have had during their search.