Brand Transformer & Growth Accelerator - Shaping the Future with Visionary Leadership
Throughout my career, I’ve helped organizations navigate change, scale with purpose, and drive innovation through storytelling, culture, and values-led strategy. With deep expertise in brand and digital transformation, business strategy, organizational design, change management, and coaching, I’ve supported C-level executives and founders to achieve global growth.
At my core, I’m a pattern shaper—I find clarity through creation. I see the systems beneath the surface, connect dots others might miss, and translate complexity into momentum. That’s my superpower: bridging empathy and execution to help leaders and teams move from vision to velocity.
When I’m at my best, I help leaders spark optimism, build communities, and inspire change.
I’ve called Toronto, Montréal, and now Austin home, while my work has taken me across Canada, the U.S., Indonesia, Australia, Hong Kong, Kenya, the U.K., and Colombia. Each place has deepened my perspective on how culture, creativity, and human connection shape a brand’s story and impact.
Along the way, I’ve partnered with global icons like Netflix, Four Seasons, Audi, Google, Canadian Tourism, M&M’s, and Unilever alongside impact-based organizations like Forest Carbon, World Resource Institute and Operation Pre-Frontal Cortex, leading creative teams across design, copy, photography, social, and video. I’ve helped agencies win Agency of the Year honors, delivered award-winning campaigns (including multiple Cannes Lions), and spoken on stages at SXSW, Banff World Media Festival, Tech Toronto and the Vancouver International Film Festival about creativity, innovation, and culture.
I help ambitious and visionary teams grow as a fractional CMO, drawing on experience with global brands like Netflix, Google, Audi, M&M’s, and purpose-driven innovators like Forest Carbon. I build bold brands, scale high-impact marketing, and drive growth with heart and strategy to help you break through.
Fractional CMO at Forest Carbon - Awarded Cannes Lion and Fast Company Innovation by Design Gold for rebrand, 2025
Within 6 months of launch, Forest Carbon’s website viewership was up by 189%, social media reach by 5,500%, and new investments were up by $700,000.
Orchestrated thought leadership at top-tier global forums (Skoll World Forum, UNGA/Climate Week NYC) to drive ecosystem influence and partnerships, generating coverage in Devex, SSIR, Fortune and across social media.
Nov 2021 — Apr 2023
Huge
Global Chief Client Officer
Huge creates digital products and experiences that grow ambitious brands.
Retained 75%+ of global client revenue while elevating Huge’s brand perception in competitive global markets.
Drove top-quartile client satisfaction and referral rates by championing innovation, brand strategy excellence, and high-touch client service.
Standardized global financial reporting, CRM, and Salesforce processes to increase transparency and improve forecast accuracy.
Sep 2018 — Aug 2022
Huge
President, Canada
Rebuilt Huge Canada into a high-performing innovation hub, focusing on brand and business transformation across digital, physical, and experiential channels.
Developed loyalty and CRM expertise for Audi Canada, achieving 40% YoY growth.
Scaled the “Think with Google” program for Google Canada, establishing industry-first thought leadership.
Led brand strategy and marketing transformations for notable clients such as Four Seasons, Co-operators, Sinai Health, MaRS Discovery District, and Proactiv.
Jul 2014 — Sep 2018
SID LEE
Managing Director, Strategy & Innovation, Partner
Sid Lee is a creative community that crafts bold ideas rooted one their and culture, offering brand building, expression, and experience solutions from its global offices.
Expanded Sid Lee’s digital, social, content, and innovation practices by 400%, securing global accounts in tech, CPG, and finance.
Led transformative brand, social, and digital projects for high-profile clients including Netflix North America, DAZN Global, and Samsung.
Contributed to Sid Lee being awarded Bronze Digital Agency of the Year by Strategy Magazine in 2018.
Sep 2012 — Jun 2014
Critical Mass
SVP, General Manager
Critical Mass is a global digital agency providing full-service digital capabilities, focusing on design standards, customer focus, and new technologies for major brands.
Expanded Toronto office revenue and significantly grew the global client footprint, including launching a Hong Kong office to serve Asia-Pacific markets.
Won a Cannes Lion Award for innovation in digital publishing with the House of Anansi iPad app.
Aug 2011 — Sep 2012
MediaCom Canada
Chief Strategy & Innovation Officer
EssenceMediacom Canada, part of GroupM, is the newest and largest agency, championing marketing breakthroughs for brands through innovation and integrated media solutions.
Led the innovation team to introduce new service lines in data science, digital, social, and engagement strategy, significantly enhancing the company's service portfolio.
Instrumental in securing Media Agency of the Year titles, spearheading successful pitches that resulted in major account wins including prestigious clients like Audi, CIBC, VW, and Diageo.
Oct 2002 — Mar 2007
Tribal DDB Canada
Director of Client Services
Tribal DDB Canada is a digital marketing and advertising agency known for creating innovative campaigns that drive engagement and results.
Built Tribal DDB’s digital marketing division from the ground up, adding $7M in new revenue.
Led high-performing teams servicing BMO InvestorLine, Canadian Tourism Commission, Gatorade, and other leading brands.
Won Digital Agency of the Year.
Jan 2000 — Jan 2002
Leo Burnett
Account Manager
Leo Burnett is a global communications agency integrating creativity, data and technology to transform human behavior and drive client prosperity.
Managed integrated campaigns for high-profile clients including VISA, AOL, and Wrigley, establishing early digital engagement strategies.
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