Matt D.

Experience

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  Consultant

  Fractional CMO / Executive Advisor / Growth & Innovation Consultant

  Feb 2023 - Present

  I help ambitious and visionary teams grow as a fractional CMO, drawing on experience with global brands like Netflix, Google, Audi, M&M’s, and purpose-driven innovators like Forest Carbon. I build bold brands, scale high-impact marketing, and drive growth with heart and strategy to help you break through.

  • Fractional CMO at Forest Carbon - Awarded Cannes Lion and Fast Company Innovation by Design Gold for rebrand, 2025
  • Within 6 months of launch, Forest Carbon’s website viewership was up by 189%, social media reach by 5,500%, and new investments were up by $700,000.
  • Orchestrated thought leadership at top-tier global forums (Skoll World Forum, UNGA/Climate Week NYC) to drive ecosystem influence and partnerships, generating coverage in Devex, SSIR, Fortune and across social media.
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  Huge

  Global Chief Client Officer

  Nov 2021 - Apr 2023

  Huge creates digital products and experiences that grow ambitious brands.

  • Retained 75%+ of global client revenue while elevating Huge’s brand perception in competitive global markets.
  • Drove top-quartile client satisfaction and referral rates by championing innovation, brand strategy excellence, and high-touch client service.
  • Standardized global financial reporting, CRM, and Salesforce processes to increase transparency and improve forecast accuracy.
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  Huge

  President, Canada

  Sep 2018 - Aug 2022

  • Rebuilt Huge Canada into a high-performing innovation hub, focusing on brand and business transformation across digital, physical, and experiential channels.
  • Developed loyalty and CRM expertise for Audi Canada, achieving 40% YoY growth.
  • Scaled the “Think with Google” program for Google Canada, establishing industry-first thought leadership.
  • Led brand strategy and marketing transformations for notable clients such as Four Seasons, Co-operators, Sinai Health, MaRS Discovery District, and Proactiv.
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  SID LEE

  Managing Director, Strategy & Innovation, Partner

  Jul 2014 - Sep 2018

  Sid Lee is a creative community that crafts bold ideas rooted one their and culture, offering brand building, expression, and experience solutions from its global offices.

  • Expanded Sid Lee’s digital, social, content, and innovation practices by 400%, securing global accounts in tech, CPG, and finance.
  • Led transformative brand, social, and digital projects for high-profile clients including Netflix North America, DAZN Global, and Samsung.
  • Contributed to Sid Lee being awarded Bronze Digital Agency of the Year by Strategy Magazine in 2018.
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  Critical Mass

  SVP, General Manager

  Sep 2012 - Jun 2014

  Critical Mass is a global digital agency providing full-service digital capabilities, focusing on design standards, customer focus, and new technologies for major brands.

  • Expanded Toronto office revenue and significantly grew the global client footprint, including launching a Hong Kong office to serve Asia-Pacific markets.
  • Won a Cannes Lion Award for innovation in digital publishing with the House of Anansi iPad app.
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  MediaCom Canada

  Chief Strategy & Innovation Officer

  Aug 2011 - Sep 2012

  EssenceMediacom Canada, part of GroupM, is the newest and largest agency, championing marketing breakthroughs for brands through innovation and integrated media solutions.

  • Led the innovation team to introduce new service lines in data science, digital, social, and engagement strategy, significantly enhancing the company's service portfolio.
  • Instrumental in securing Media Agency of the Year titles, spearheading successful pitches that resulted in major account wins including prestigious clients like Audi, CIBC, VW, and Diageo.
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  Tribal DDB Canada

  Director of Client Services

  Oct 2002 - Mar 2007

  Tribal DDB Canada is a digital marketing and advertising agency known for creating innovative campaigns that drive engagement and results.

  • Built Tribal DDB’s digital marketing division from the ground up, adding $7M in new revenue.
  • Led high-performing teams servicing BMO InvestorLine, Canadian Tourism Commission, Gatorade, and other leading brands.
  • Won Digital Agency of the Year.
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  Leo Burnett

  Account Manager

  Jan 2000 - Jan 2002

  Leo Burnett is a global communications agency integrating creativity, data and technology to transform human behavior and drive client prosperity.

  • Managed integrated campaigns for high-profile clients including VISA, AOL, and Wrigley, establishing early digital engagement strategies.