Anshita S.

DoorDash is a leading on-demand food delivery platform based in the United States, offering services globally.

• Drive paid acquisition and campaigns strategy responsible for cross-platform media planning globally, as a part of Global demand and analytics org with a focus on growing customer reach and achieving pipeline goal with campaigns through digital marketing outreach.
• Lead marketing campaigns strategy for demand generation and awareness campaigns globally (Americas, EMEA and APAC) focusing on growing global reach for all product lines with improved user adoption meeting business KPIs and ROI goals
• Strategize & manage growth of Juniper products on ad delivery platforms- paid search (Google and Bing Ads), paid display (ad servers and DSPs), paid social (FB, LinkedIn, Twitter Ads) including campaign design, keyword research, ad copy optimization, bidding, automation, budget, A/B testing and experimentation
• Collaborate cross-functionally with teams like product marketing, product management, campaign architects, brand & design, field marketing, digital engineering and marketing analytics for end to end strategy around the product launch and work on roadmaps focused on performance improvement
• Drive the design and execution of landing page strategy for A/B testing, creative designing and reporting.
• Work very closely with marketing analytics and data science team for data deep dives to gain actionable insights and implement performance based action plans.

• Incremental growth of paid search campaigns with a focus on web Analytics and reporting for new and existing product lines for Consumer Business unit- Norton and LifeLock brands.
• Manage paid search campaigns for Norton Business Unit for Americas Market (U.S, Canada and Latin America) including the campaign planning, implementation, keyword bid management, performance monitoring, and optimization of paid search campaigns.
• Ensure revenue, budget, ROI, and other business goals are met
• Review and optimize keyword coverage, account structure, negative keyword strategies, bidding strategies, ad copy messaging, landing page experience, and conversion flows.
• Drive the design and execution A/B tests on ad copy and landing pages to optimize performance of landing pages and analyze user behavior on landing pages and conversion funnels using web analytic tools like Omniture, SEMrush, Clicktale, Search Monitor.
• Partner with Creative, Product/Merchandising, Localization, and Regional Marketing teams to enhance keyword coverage, ad copy performance, and conversion rates

• Extracted data from Salesforce CRM for market research and customer analysis
• Validated data using account information of prospect customers for the SFDC fields
• Obtained data from Data marts specific to Market Research Analytics team and built dashboards for KPIs like pipeline goal, market segments and page views and visits
• Visualized data sets and developed dashboards using Tableau

• Coordinating and co-managing projects for process improvement, systems integration, analytics and reporting.
• Driving the maintenance and updates of Customer Sales and Service (CSS) Plan of Record for Product &Technology for efficient use by Project Managers by evaluating timelines, budget and resources.
• Responsible for development and configuration of resource management tools like PPM, POR, CRP for the 'Premium Products' used in Airline Solution Product Development.
• Design / configuration / analysis of Document Management reporting and analysis systems and application Project Management on small projects and project support with compliance to internal and external stakeholders.
• Creating dashboard sequences and series of data handling spreadsheets involving roadmaps, release management, POR metrics.

• Intern in the Product and Technology, Airline solution Product Development department.
• Responsible for managing the development and implementation of 'Air Berlin' project.
• Coordinated between departments and cross functional teams such as THCA, technology and systems management, delivery and MSM. Obtained required scrums and updates from them, and prepared status reports.
• Ensured proper planning and monitoring of the budget and ensured the deadlines and budget constraints are met.

• Employed as a Student coordinator at the Bursar’s office (Parking and Transportation Department)
• GUI based payment portal with SQL back-end. Handling Financial transactions using Peoplesoft module structure

• Intern at the C& IT Department (Encos, T&D and Trams).
• Involved in the Software development cycle – designing, development, testing, roll-out.
• Assisted in creating Product Requirement Documents for the Engineering team.