- SalesRevenue
What a chief revenue officer owns, what the role costs full-time and fractionally, and how a CRO differs from a VP of sales. Plus when to hire one.
San Diego, CA, USA
I help AI, cloud, data, and B2B technology companies turn complex products into repeatable enterprise revenue.
AWS, Google Cloud, and VMware sales leader with 10+ years across enterprise selling, founder-led GTM, strategic partnerships, and field enablement. I have managed $100M+ portfolios, closed seven-figure agreements, and delivered repeated 200%+ quota attainment.
Recent confirmed fractional work includes:
• 35% to 100% client YoY growth
• $3M to $10M in net-new pipeline per client
• $500K to $…
I had the pleasure of partnering with Ameni while she was at VMware, and her work directly helped drive additional revenue for my line of business. Ameni is a shark. She is a true go-getter who knows how to create opportunities and turn them into results. She is exceptional in customer meetings. She quickly uncovers what clients truly need and translates those needs into compelling proposals, effective negotiations, and measurable business and financial outcomes.
The range of services we have procured from VMware has more than doubled, which is a testimony to our trust in her as a great ambassador of her company. She has superb business acumen, and she is one of the best listeners I have ever seen which in turn empowers her to interject the right resources at the right time, creating a win-win situation. She thinks long-term and strategically, which makes for good use of my time as I know she will reciprocate with the right follow-up.
I have tremendous respect for Amani and her determination and drive to succeed. While I was onsite, I saw her go the extra mile, forgoing lunch and "fun" to stay centered and focused on the task at hand. The expression, "If there is a will, there's a way," epitomizes Amani. She is the ideal person to have on your side. Her clients will no doubt thank her for it.
I have known Amani for the last 7 years. I have seen her take great pride in her personal development and her ability to acquire new skills and grow. In that time, she has consistently overachieved and what has stood out is her intense focus on the customer. She would be a huge asset to any high performing sales organization.
Built an end-to-end, evidence-based sales hiring system informed by experience inside Google and Amazon. Defined role success scorecards, competency ownership, structured questions, work samples and anchored scoring; required independent written evidence before debrief; and created playbooks for conflicting signals, missing data and exceptional candidates. The system reduces subjective decision-making and preserves a documented quality loop. No unverified retention metric is claimed.
Built a practical financial-acumen curriculum that helps sellers move from product claims to executive value. The class breaks down how a customer makes money, its cost and margin drivers, and the metrics leaders watch; maps operational problems to revenue, cost, risk and capacity; builds transparent TCO/ROI with visible assumptions and sensitivity; and uses role play to practice finance objections and champion-ready business cases.
Built company-specific sales training that translated Challenger Sale and The Qualified Sales Leader into daily seller behavior. Tailored every scenario to the company’s buyers, product, objections and live deals; used demanding role plays plus take-home discovery, qualification, deal-review and coaching templates; and designed manager reinforcement after the workshop. Participant surveys showed 95% would recommend the course and take it again.
I built the Ameni Wattles GTM Systems Lab — a practical, operator-built lab that helps founders and revenue leaders diagnose constraints, codify ICP and value, and install a repeatable CRO-level operating architecture. The Lab comprises six modular systems (Market, Pipeline, Pursuits, People, Ecosystem, Control), a GTM maturity diagnostic, a CRO Control Room and a 90-day Fractional CRO operating m…
I ran fractional GTM engagements to turn commercial ambiguity into an owned, measurable operating system: diagnose the binding revenue constraint, install a minimum viable management rhythm, and transfer a system the team can continue to operate. Across interventions for Eltropy, Clifton, and an AI infrastructure client I strengthened execution and created buyer-ready pipeline, yielding $1.8M book…
Designed a human-governed, multi-agent revenue system that carries context from account research through live selling. It creates account intelligence, connects meeting notes to evolving deal rankings, surfaces engineering and support signals, guides role-specific discovery, and supports proposals, TCO/ROI, champion decks, POCs and deal-risk reviews. One shared evidence layer keeps specialized agents aligned while sellers retain approval at every commercial decision.
Built an end-to-end partnership GTM engine that expanded the route to market beyond direct sales. Defined partner strategy and segmentation, joint ICP and value proposition, rules of engagement, shared-account activation, seller playbooks, pipeline governance, attribution and commercial economics including incentives and revenue-share logic. The VMware + Dell motion aligned two field organizations and corresponded with 35% YoY growth based on internal partner-sourced reporting.
Turned fragmented, local deal execution into one documented operating system for high-value pursuits. Standardized qualification and customer evidence, preserved institutional knowledge beyond individual reps, exposed risk early, and coordinated sales, engineering, partners, finance, legal and executives around owned interventions, business cases, POCs and close plans. A six-deal pilot showed a directional ~20% relative win-rate lift; the small sample was not statistically significant.
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