Andrew M.

Brink Literacy Project is devoted to ensuring that everyone has the resources to tell their own stories and affect positive change.

• Established product and technology strategy for Brink, supporting publishing, fundraising, editorial, and retail operations.
• Designed and launched a custom ecommerce platform for digital publishing, fundraising, and retail, increasing store traffic 3x.
• Oversee DevOps, infrastructure, deployment pipelines, uptime, and security across multiple production environments.
• Built and managed design and development for F(r)iction and BrinkLit.org, including custom themes and optimized editorial workflows.
• Translated organizational priorities into product roadmaps tied to mission outcomes and program impact.
• Led development of a full design system to unify UX patterns, editorial tooling, and future platform expansion.

• Consolidated product, development, and analytics strategies to enhance operational efficiency and cross-functional collaboration.
• Developed and maintained a quantitative business model for strategic planning and KPI management.
• Created and supported an annual strategic plan, driving over 40% revenue growth through strategic initiatives and product development.
• Scaled Product and Development teams 3× to support expanded operations and project scopes.
• Established a VP role for Strategy & Technology to align Sales, Growth, and Development with CRM workflows.
• Developed and executed a crisis management plan for a major data breach, restoring trust and improving NPS and purchase activity.

• Led cross-departmental product team in defining priorities, scope, and design/development tasks.
• Defined and refined A/B testing and success metrics, producing a $450K revenue uplift in Q3/Q4 2023.
• Increased YoY revenue by ~15% and improved main user engagement KPIs by 6% MoM through iterative testing.
• Hired and managed design, UX, and marketing staff and contractors.
• Created and managed system guidelines covering design, development, and marketing, including a branding bible and content engine.
• Developed an in-house Node package to standardize CSS, JS, fonts, and HTML across four applications and multiple marketing sites.

• Directed the agency’s creative strategy, UX design, and front-end strategy to align with client goals and market trends.
• Supervised design, UX, and front-end development from planning through MVP to final delivery, meeting deadlines and specifications.
• Cultivated and strengthened relationships with a varied client base, fostering repeat business and expanded engagement.
• Managed a team of design, UX, and front-end contractors, emphasizing agile methodologies to improve transparency and adaptability.
• Championed agile methodologies within the creative process and presented progress in agile feedback cycles to clients.

• Created print design, branding assets, website design and development, and custom CMS systems from concept to delivery.
• Collaborated with development and marketing teams to translate visuals to final print or web iterations while managing multiple project deadlines.

At Colorado State, there’s this energy we all share—this undeniable excitement for what’s next.

• Performed design services that upheld and enhanced CSU’s branding and visual standards across 15 departments and event-specific sites.
• Delivered customized, user-focused CMS and web applications using WordPress, PHP, and AJAX to meet departmental needs.
• Initiated and directed a web design and development internship program that achieved a 100% job placement rate.
• Hired, trained, and managed interns, providing mentorship and hands-on training in web design and development.

• Designed promotion and marketing materials for Distribution and Customer Service, targeting new subscribers, carrier recruitment/retention, rack cards, and special-insert advertising.