Andrew M.

Minneapolis, MN, USA

Builder-first product & technology leader—connecting design, engineering, and business to build scalable products, teams, and systems.

Product & technology executive with roots in print and UX who stayed close to the work—front-end and Rails development through product leadership and CTO roles. I translate strategy into roadmaps, design systems, DevOps, and engineering execution that move outcomes: built a custom ecommerce/editorial platform for Brink (3× store traffic), and led initiatives at ThirdHome that drove a 2.5× ARR increase while scaling teams and improving delivery. I focus on mission-driven organizations where tight alignment between design, tech, and business accelerates impact.
Andrew M.

Experience

  • Brink Literacy Project

    Brink Literacy Project

    Product & Technology Officer

    Oct 2024 - Present

    Brink Literacy Project is devoted to ensuring that everyone has the resources to tell their own stories and affect positive change.

    • Established product and technology strategy for Brink, supporting publishing, fundraising, editorial, and retail operations.
    • Designed and launched a custom ecommerce platform for digital publishing, fundraising, and retail, increasing store traffic 3x.
    • Oversee DevOps, infrastructure, deployment pipelines, uptime, and security across multiple production environments.
    • Built and managed design and development for F(r)iction and BrinkLit.org, including custom themes and optimized editorial workflows.
    • Translated organizational priorities into product roadmaps tied to mission outcomes and program impact.
    • Led development of a full design system to unify UX patterns, editorial tooling, and future platform expansion.
  • ThirdHome

    Chief Product & Technology Officer

    May 2023 - Oct 2024

    ThirdHome is a company.

    • Consolidated product, development, and analytics strategies to enhance operational efficiency and cross-functional collaboration.
    • Developed and maintained a quantitative business model for strategic planning and KPI management.
    • Created and supported an annual strategic plan, driving over 40% revenue growth through strategic initiatives and product development.
    • Scaled Product and Development teams 3× to support expanded operations and project scopes.
    • Established a VP role for Strategy & Technology to align Sales, Growth, and Development with CRM workflows.
    • Developed and executed a crisis management plan for a major data breach, restoring trust and improving NPS and purchase activity.
  • ThirdHome

    Vice President, UX & Product

    Apr 2018 - May 2023

    • Led cross-departmental product team in defining priorities, scope, and design/development tasks.
    • Defined and refined A/B testing and success metrics, producing a $450K revenue uplift in Q3/Q4 2023.
    • Increased YoY revenue by ~15% and improved main user engagement KPIs by 6% MoM through iterative testing.
    • Hired and managed design, UX, and marketing staff and contractors.
    • Created and managed system guidelines covering design, development, and marketing, including a branding bible and content engine.
    • Developed an in-house Node package to standardize CSS, JS, fonts, and HTML across four applications and multiple marketing sites.
  • The Agile League

    Partner / Creative Lead

    Dec 2013 - Apr 2018

    The Agile League is a company.

    • Directed the agency’s creative strategy, UX design, and front-end strategy to align with client goals and market trends.
    • Supervised design, UX, and front-end development from planning through MVP to final delivery, meeting deadlines and specifications.
    • Cultivated and strengthened relationships with a varied client base, fostering repeat business and expanded engagement.
    • Managed a team of design, UX, and front-end contractors, emphasizing agile methodologies to improve transparency and adaptability.
    • Championed agile methodologies within the creative process and presented progress in agile feedback cycles to clients.
  • Fifth Street Creative

    Freelance Graphic Designer

    Sep 2008 - Dec 2013

    Fifth Street Creative is a company.

    • Created print design, branding assets, website design and development, and custom CMS systems from concept to delivery.
    • Collaborated with development and marketing teams to translate visuals to final print or web iterations while managing multiple project deadlines.
  • Colorado State University

    Colorado State University

    Coordinator of Web Design

    Jan 2008 - Jun 2013

    At Colorado State, there’s this energy we all share—this undeniable excitement for what’s next.

    • Performed design services that upheld and enhanced CSU’s branding and visual standards across 15 departments and event-specific sites.
    • Delivered customized, user-focused CMS and web applications using WordPress, PHP, and AJAX to meet departmental needs.
    • Initiated and directed a web design and development internship program that achieved a 100% job placement rate.
    • Hired, trained, and managed interns, providing mentorship and hands-on training in web design and development.
  • Wyoming Tribune Eagle

    Marketing Designer

    Jan 2005 - Jan 2006

    Wyoming News inc. is a company.

    • Designed promotion and marketing materials for Distribution and Customer Service, targeting new subscribers, carrier recruitment/retention, rack cards, and special-insert advertising.

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