Anita O.

Experience

• Criollo Solutions LLC

  Founder and Principal

  Nov 2022 - Present

  Criollo Solutions LLC is a company.

  • Strategic advisor to senior leadership on technology vision and AI/ML strategy.
  • Support GTM and revenue growth strategies leveraging Hyperscalers.
  • Advisor to Integrated Quantum Technologies.

• Criollo Solutions LLC

  Cloud Go-to-Market Consultant/Strategic Advisor

  Mar 2022 - Present

  • Advised technology executives on cloud and go-to-market strategies.
  • Focused on AI governance and responsible innovation.
  • Led enterprise-scale engagements and strategic partnerships.

• Criollo Solutions LLC

  Cloud Go-to-Market Consultant/Advisor

  Mar 2022 - Present

  • Advised technology executives on cloud and go-to-market strategies.
  • Focused on AI governance and responsible innovation.
  • Led enterprise-scale engagements and strategic partnerships.
• 

  Planned Parenthood Federation of America

  Vice President of Technology Strategy & Enterprise Architecture

  Mar 2024 - Feb 2026

  Planned Parenthood is a trusted health care provider, an informed educator, a passionate advocate, and a global partner. Our skilled health care professionals at our 650 health centers deliver vital reproductive health care, sex education and information to millions of women, men, and young people worldwide.

  • Provided strategic oversight of technology strategy and enterprise architecture.
  • Drove alignment between business objectives and technology investments.
  • Partnered with senior leadership to shape transformation initiatives.
• 

  Amazon Web Services (AWS)

  Global Customer Innovation Leader, AWS Marketplace

  Jun 2022 - Sep 2023

  Amazon is an international e-commerce website for consumers, sellers, and content creators.

  • Led strategy and execution to drive customer innovation and success at scale.
  • Partnered with ISVs on enterprise innovation workshops.
  • Delivered measurable impact by aligning product strategy and GTM execution.
• 

  Westcon-Comstor

  Global Head of Enterprise Applications, Head of Product (VP Level)

  Oct 2018 - Apr 2022

  Westcon-Comstor is a global technology solutions provider and IT distributor. Find out how we help our partners grow their businesses by helping them succeed.

  • Led global transformation initiatives for Westcon.
  • Managed a 150+ person agile engineering and product organization.
  • Spearheaded large-scale platform rollouts and data-driven automation programs.
• 

  Westcon-Comstor

  Global Head of Digital Technology, Head of Product, & Cloud Practice (VP Level)

  Oct 2018 - Apr 2022

  • Led division for all Digital Solutions with a team of 100+ professionals.
  • Owned vision, strategy, and IT roadmap for digital applications.
  • Reduced SG&A and drove revenue generation through transformation programs.
• 

  Westcon-Comstor

  Global Digital Transformation Director

  Oct 2013 - Oct 2018

  • Directed global digital transformation with a 150+ person agile team.
  • Defined strategy and roadmap for digital platforms.
  • Enabled Westcon’s evolution into a global digital distributor.
• 

  Boehringer Ingelheim

  CRM Program Manager - Consultant

  Jun 2012 - Jul 2013

  At Boehringer Ingelheim we are driven by the desire to serve humankind by improving human and animal health.

  • Orchestrated and deployed Veeva CRM to 4000+ personnel in the U.S.
  • Provided direction in the program to workstream leads in 7 divisions.
  • Collaborated with Capgemini and Veeva for successful implementation.
• 

  Pitney Bowes

  Director of Sales Operations & CRM

  Jun 2011 - Apr 2012

  Pitney Bowes is a global shipping and mailing company that provides technology, logistics, and financial services to more than 90 percent of the Fortune 500. Small business, retail, enterprise, and government clients around the world rely on Pitney Bowes to reduce the complexity of sending mail and parcels.

  • Led successful Salesforce implementation.
  • Drove process improvement and data analytics for efficiency gains.
  • Implemented Xactly Incent and led a team of analysts and project managers.
• 

  Eastman Kodak Company

  CRM & Sales Enablement Leader - North & Latin America

  Feb 2008 - Jun 2011

  A global technology company providing industry-leading products and services for commercial print, packaging, publishing, manufacturing and entertainment.

  • Accountable for strategy and execution of salesforce programs.
  • Led process improvement initiatives and increased sales efficiency.
  • Managed integration programs for mergers and acquisitions.
• 

  Eastman Kodak Company

  CRM & Sales Enablement Lead - North & Latin America

  Feb 2008 - Jun 2011

  • Accountable for strategy and execution of salesforce programs.
  • Led process improvement initiatives and increased sales efficiency.
  • Managed integration programs for mergers and acquisitions.