Benjamin G.

Experience

• 

  Peak Outsourcing

  Director of Marketing (1099 Contract)

  Nov 2025 - May 2026

  Peak Outsourcing is a global B2B outsourcing provider delivering dedicated customer support and operations teams through onshore, nearshore, and offshore models, serving healthcare, ecommerce, financial services, technology, and other complex industries.

  • Owned GTM strategy, demand generation, positioning, lifecycle marketing, sales enablement, and marketing operations, partnering closely with executive leadership, Sales, and delivery teams.
  • Built an integrated marketing operating system spanning campaigns, content, events, nurture, paid media, vertical priorities, and sales alignment across BDR, research, creative, content, and leadership teams.
  • Reworked segmentation, lead lifecycle, nurture, routing, and HubSpot reporting to improve pipeline visibility and handoffs, contributing to a 60%+ increase in qualified meetings.
  • Repositioned corporate and vertical messaging and built competitive positioning, objection-handling tools, case studies, sales collateral, and market intelligence for industry-specific GTM initiatives.
  • Led integrated demand generation across outbound, nurture, thought leadership, paid media, webinars, and conferences while improving the processes and workflows needed to scale execution
  • Designed a human-in-the-loop agentic ABM workflow combining rules-based ICP scoring, AI-generated buyer hypotheses, confidence labeling, human approval gates, account tiering, and persona-specific messaging.
  • Built a 52-week integrated marketing plan and AI-driven GTM workflows connecting account research, positioning, content, sales enablement, campaigns, nurture, and follow-up.
• 

  Wimmer Solutions

  Senior Marketing Manager

  Dec 2021 - May 2024

  Wimmer Solutions is a technology staffing and professional services firm providing technical talent and AI/data consulting services to enterprise clients.

  • Led the rebuild of marketing after an 18-month gap, owning GTM, product marketing, demand generation, lifecycle, positioning, and sales enablement while building and leading a four-person team.
  • Launched AI/ML and data services, defining ICPs, personas, positioning, messaging, and GTM assets that contributed to $5M+ in qualified pipeline.
  • Built ABM, nurture, outbound, workflow automation, and sales enablement programs that increased lead engagement 24% and mid-funnel MQL engagement by ~30%.
  • Produced a six-part AI demo webinar series with ~60% average attendance and built battlecards, pitch decks, case studies, videos, landing pages, and other enterprise sales assets.
  • Led a full website redesign and brand repositioning to support expansion from technical staffing into AI/data professional services while improving marketing workflows and execution.
• 

  Precision Image Analysis (PIA)

  Director of Marketing (Product Marketing)

  May 2018 - Jun 2021

  Precision Image Analysis is a healthcare technology company providing cloud-based medical imaging and radiology post-processing solutions for clinics, health systems, and other healthcare organizations.

  • Served as the first marketing hire, building product marketing, GTM, demand generation, positioning, sales enablement, and marketing operations for a healthcare technology platform.
  • Defined ICPs, buyer journeys, segmentation, positioning, and ABM programs for enterprise healthcare buyers, contributing to a 45% increase in booked meetings and a 10%+ lift in MQL-to-SQL conversion.
  • Translated complex clinical and imaging workflows into buyer-facing messaging, case studies, battlecards, videos, webinars, nurture programs, and sales collateral for enterprise healthcare audiences.
  • uilt lifecycle and demand generation programs across email, webinars, paid media, and field events while improving dashboards, reporting, targeting, and funnel visibility in a regulated healthcare environment.
  • Developed investor presentations, solution briefs, and marketing materials that supported a successful $2M Series B fundraising round.
• 

  AGC Biologics

  Global Marketing Manager

  May 2016 - Aug 2017

  AGC Biologics is a global biologics CDMO providing development and manufacturing services to pharmaceutical and biotech companies.

  • Led global and regional GTM, demand generation, and sales enablement across AMER, EMEA, and APAC for enterprise pharmaceutical and biotech audiences.
  • Developed localized messaging, persona-driven campaigns, and regional GTM programs to support enterprise sales, customer engagement, and pipeline growth across global markets.
  • Revitalized the flagship global summit, increasing attendee satisfaction 31% while managing a $220K budget, executive engagement, technical content, speakers, partners, and cross-functional execution.
  • Led integrated programs across events, paid media, webinars, thought leadership, and technical content while improving campaign tracking, lead routing, reporting, and cross-regional GTM coordination.

• Self-Employed

  Marketing Consultant | Freelance & Fractional Engagements

  Dec 2009 - Jun 2021

  Independent marketing consulting practice supporting startups and established organizations across cybersecurity, SaaS, healthcare, IoT, aviation, professional services, and nonprofit sectors.

  • Provided project-based and fractional marketing leadership for startups and established organizations across cybersecurity, SaaS, healthcare, IoT, aviation, professional services, and nonprofit sectors.
  • Built positioning, messaging, GTM content, demand generation, lifecycle programs, and sales enablement for technical B2B clients, translating complex offerings into clear buyer-facing narratives.
  • Created campaigns and content supporting acquisition, retention, upsell, and customer engagement across healthcare, SaaS, and professional services clients.
  • Led and coached a 4–5 person content team supporting multiple client accounts, training early-career marketers on brand voice, industry language, and platform-specific content.
  • Developed digital and social strategies across multiple sectors and supported crisis communications and sensitive client messaging when rapid, brand-appropriate response was required.
• 

  GM Nameplate - (now Boyd)

  Marketing and Communications Manager

  May 2004 - Feb 2009

  Technical manufacturing company serving OEM customers across aerospace, medical, electronics, industrial, and other regulated markets; later acquired by Boyd.

  • Managed a two-person marketing team and partnered with Sales, engineering, and operations on positioning, product launches, lead generation, sales enablement, customer communications, and technical content.
  • Launched a rapid prototyping service, developing positioning, launch messaging, sales materials, and customer-facing programs that exceeded launch and engagement KPIs.
  • Directed a full corporate website rebuild, improving content architecture, UX, messaging, and search visibility and contributing to a 30% increase in organic traffic.
  • Wrote and managed RFP/RFI responses and built a reusable answer library to improve consistency, speed, and efficiency across future sales opportunities.
  • Led customer research and survey programs from development through analysis, generating insights used to improve messaging, customer engagement, and personalization.