Benjamin G.

Peak Outsourcing is a global B2B outsourcing provider delivering dedicated customer support and operations teams through onshore, nearshore, and offshore models, serving healthcare, ecommerce, financial services, technology, and other complex industries.

• Owned GTM strategy, demand generation, positioning, lifecycle marketing, sales enablement, and marketing operations, partnering closely with executive leadership, Sales, and delivery teams.
• Built an integrated marketing operating system spanning campaigns, content, events, nurture, paid media, vertical priorities, and sales alignment across BDR, research, creative, content, and leadership teams.
• Developed healthcare and industry-specific positioning, value propositions, case studies, sales collateral, objection-handling tools, and executive messaging that translated complex service offerings into clear buyer-facing narratives.
• Developed and executed integrated content programs across email nurture, thought leadership, webinars, landing pages, paid media, and conferences, connecting GTM messaging with buyer engagement and sales follow-up.
• Reworked segmentation, lead lifecycle, nurture, routing, and HubSpot reporting to improve pipeline visibility and handoffs, contributing to a 60%+ increase in qualified meetings.
• Designed a human-in-the-loop agentic ABM workflow combining rules-based ICP scoring, AI-generated buyer hypotheses, confidence labeling, human approval gates, account tiering, and persona-specific messaging.
• Built a 52-week integrated marketing plan and AI-driven GTM workflows connecting account research, positioning, content, sales enablement, campaigns, nurture, and follow-up.

Wimmer Solutions is a technology staffing and professional services firm providing technical talent and AI/data consulting services to enterprise clients.

• Led the rebuild of marketing after an 18-month gap, owning GTM, product marketing, demand generation, lifecycle, positioning, and sales enablement while building and leading a four-person team.
• Led positioning and GTM for new AI/ML and data services, translating technical capabilities into buyer-focused messaging, value propositions, website content, and sales enablement assets that contributed to $5M+ in qualified pipeline.
• Built ABM, nurture, outbound, workflow automation, and sales enablement programs that increased lead engagement 24% and mid-funnel MQL engagement by ~30%.
• Produced a six-part AI demo webinar series with ~60% average attendance and built battlecards, pitch decks, case studies, videos, landing pages, and other enterprise sales assets.
• Led a full website redesign and brand repositioning to support expansion from technical staffing into AI/data professional services while improving marketing workflows and execution.

Precision Image Analysis is a healthcare technology company providing cloud-based medical imaging and radiology post-processing solutions for clinics, health systems, and other healthcare organizations.

• Served as the first marketing hire for a healthcare technology platform, building positioning, messaging, product marketing, GTM strategy, and hands-on content programs for health systems, radiology groups, and clinical decision-makers.
• Translated complex clinical imaging workflows and technical capabilities into clear, differentiated messaging, solution briefs, case studies, website content, email campaigns, webinars, and sales collateral for enterprise healthcare buyers.
• Developed healthcare messaging frameworks and content aligned to clinical, operational, and executive stakeholders, adapting value propositions and supporting materials to different buyer priorities throughout the enterprise sales cycle.
• Defined ICPs, buyer journeys, segmentation, positioning, and ABM programs for enterprise healthcare buyers, contributing to a 45% increase in booked meetings and a 10%+ lift in MQL-to-SQL conversion.
• Built and executed healthcare marketing programs across email nurture, thought leadership, webinars, paid media, and field events, aligning content with buyer journeys and enterprise sales priorities.
• Developed investor presentations, solution briefs, and marketing materials that supported a successful $2M Series B fundraising round.

AGC Biologics is a global biologics CDMO providing development and manufacturing services to pharmaceutical and biotech companies.

• Led global and regional GTM, demand generation, and sales enablement across AMER, EMEA, and APAC for enterprise pharmaceutical and biotech audiences.
• Developed localized messaging, persona-driven campaigns, and regional GTM programs to support enterprise sales, customer engagement, and pipeline growth across global markets.
• Revitalized the flagship global summit, increasing attendee satisfaction 31% while managing a $220K budget, executive engagement, technical content, speakers, partners, and cross-functional execution.
• Led integrated programs across events, paid media, webinars, thought leadership, and technical content while improving campaign tracking, lead routing, reporting, and cross-regional GTM coordination.

Independent marketing consulting practice supporting startups and established organizations across cybersecurity, SaaS, healthcare, IoT, aviation, professional services, and nonprofit sectors.

• Delivered project-based and fractional marketing engagements for B2B clients, independently owning positioning, messaging frameworks, GTM content, campaign development, and sales enablement from strategy through finished deliverables.
• Built positioning, messaging, GTM content, demand generation, lifecycle programs, and sales enablement for technical B2B clients, translating complex offerings into clear buyer-facing narratives.
• Created campaigns and content supporting acquisition, retention, upsell, and customer engagement across healthcare, SaaS, and professional services clients.
• Led and coached a 4–5 person content team supporting multiple client accounts, training early-career marketers on brand voice, industry language, and platform-specific content.
• Developed digital and social strategies across multiple sectors and supported crisis communications and sensitive client messaging when rapid, brand-appropriate response was required.

Technical manufacturing company serving OEM customers across aerospace, medical, electronics, industrial, and other regulated markets; later acquired by Boyd.

• Managed a two-person marketing team and partnered with Sales, engineering, and operations on positioning, product launches, lead generation, sales enablement, customer communications, and technical content.
• Launched a rapid prototyping service, developing positioning, launch messaging, sales materials, and customer-facing programs that exceeded launch and engagement KPIs.
• Directed a full corporate website rebuild, improving content architecture, UX, messaging, and search visibility and contributing to a 30% increase in organic traffic.
• Wrote and managed RFP/RFI responses and built a reusable answer library to improve consistency, speed, and efficiency across future sales opportunities.
• Led customer research and survey programs from development through analysis, generating insights used to improve messaging, customer engagement, and personalization.